H Mart vs Mitsuwa Marketplace:Which is more popular?
In September 2026, H Mart had more branded searches than Mitsuwa Marketplace among Asian grocery stores in the United States. H Mart had about 1.5 million branded searches, while Mitsuwa Marketplace had 49,500. H Mart made up 52.6% of all Asian grocery store searches we track, and Mitsuwa Marketplace accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about Asian grocery stores, H Mart and Mitsuwa Marketplace each appeared in two of the three answers. H Mart was mentioned before Mitsuwa Marketplace in two out of three answers.
Who do people search for more?
H Mart, about 30 searches for every 1 for Mitsuwa Marketplace
Who does AI mention more?
Both were mentioned in 2 of 3 answers.
Who does AI recommend more?
H Mart, named ahead of Mitsuwa Marketplace in 2 of 3 answers
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Top Asian grocery stores in ChatGPT and Google AI Overviews
In three ChatGPT questions, H Mart and Mitsuwa Marketplace were each mentioned in two out of three: in two of the three ChatGPT answers. H Mart was listed before Mitsuwa Marketplace in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- H Mart2 of 3Named in 2 of 3 ChatGPT answers
Mitsuwa Marketplace2 of 3Named in 2 of 3 ChatGPT answers
Weee!2 of 3Named in 2 of 3 ChatGPT answers
Patel Brothers1 of 3Named in 1 of 3 ChatGPT answers
Seafood City1 of 3Named in 1 of 3 ChatGPT answers
99 Ranch Market1 of 3Named in 1 of 3 ChatGPT answers
Zion Market0 of 3Named in 0 of 3 ChatGPT answers
Lotte Plaza Market0 of 3Named in 0 of 3 ChatGPT answers
Uwajimaya0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Asian grocery stores
3 answers
Asked ChatGPT
“What's the best Asian supermarket chain in the US?”
Asked ChatGPT
“Where's the best place to buy Korean and Japanese groceries?”
Asked ChatGPT
“Is there a good Asian grocery delivery service?”
Searched Google, AI Overview
“asian market near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“asian supermarket near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.
Is H Mart or Mitsuwa Marketplace more popular in search?
This chart shows how often people search Google for H Mart and Mitsuwa Marketplace by name. Each line represents a brand's share of searches for all nine Asian grocery stores we track, month by month, from searches in United States.
Share of searches by month for H Mart, Mitsuwa Marketplace. The figures are in the table below the chart.
View monthly share of searches table
| Month | H Mart | Patel Brothers | Seafood City | 99 Ranch Market | Zion Market | Mitsuwa Marketplace | Lotte Plaza Market | Uwajimaya | Weee! |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.4% | 25.3% | 4.2% | 4.2% | 3.4% | 2.3% | 1.5% | 2.3% | 0.51% |
| Nov 2025 | 61.2% | 22.5% | 3.7% | 3.7% | 3% | 2% | 1.4% | 2% | 0.46% |
| Dec 2025 | 59.5% | 21.9% | 4.4% | 4.4% | 2.9% | 2.4% | 1.6% | 2.4% | 0.54% |
| Jan 2026 | 62.5% | 18.8% | 3.8% | 4.6% | 3.1% | 2.1% | 2.5% | 2.1% | 0.69% |
| Feb 2026 | 59.4% | 21.9% | 3.6% | 4.4% | 2.9% | 2% | 3.6% | 1.6% | 0.65% |
| Mar 2026 | 63.5% | 19.1% | 3.8% | 3.8% | 3.1% | 1.7% | 3.1% | 1.4% | 0.47% |
| Apr 2026 | 54.9% | 24.6% | 4.9% | 4% | 4% | 2.2% | 3.3% | 1.5% | 0.51% |
| May 2026 | 53% | 29.1% | 4.8% | 3.9% | 3.9% | 2.1% | 1.4% | 1.4% | 0.41% |
| Jun 2026 | 53% | 29.1% | 4.8% | 3.9% | 3.9% | 2.1% | 1.4% | 1.4% | 0.42% |
| Jul 2026 | 52.4% | 28.7% | 5.8% | 3.8% | 3.8% | 2.1% | 1.4% | 1.4% | 0.49% |
| Aug 2026 | 50.5% | 27.7% | 8.3% | 4.5% | 3.7% | 2% | 1.4% | 1.4% | 0.56% |
| Sep 2026 | 52.6% | 28.9% | 5.8% | 3.9% | 3.9% | 1.7% | 1.4% | 1.4% | 0.49% |
How has the H Mart and Mitsuwa Marketplace comparison changed over the last 12 months?
3 findings
- H Mart was ahead of Mitsuwa Marketplace in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, H Mart’s share of searches among Asian grocery stores in the United States moved from 56.4% to 52.6%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
- Across the 12 months ending September 2026, Mitsuwa Marketplace’s share of searches among Asian grocery stores in the United States moved from 2.3% to 1.7%, and its estimated monthly branded searches moved from 74K to 49.5K.
How did search popularity change for United States Asian grocery stores in September 2026?
2 changes
In September 2026, H Mart gained share of searches among Asian grocery stores in the United States, from 50.5% to 52.6%.
Estimated monthly branded searches for Mitsuwa Marketplace in the United States fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using H Mart’s and Mitsuwa Marketplace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
H Mart
1 branded search term
- h mart
Mitsuwa Marketplace
1 branded search term
- mitsuwa
Other head-to-heads among Asian grocery stores
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