Brandwave

How popular isExcedrin?

In September 2026, people searched for Excedrin by name about 165,000 times in the United States, about the same as the previous year. These searches made up 13.7% of all United States pain relief brand searches, placing Excedrin fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about pain relief brands, Excedrin appeared in one of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Excedrin is the fourth most searched of 7 competitors and the fifth most recommended in AI answers.

  1. TylenolShare of searches 37.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. AdvilShare of searches 16.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. AleveShare of searches 13.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. ExcedrinShare of searches 13.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. MotrinShare of searches 11.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top pain relief brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Excedrin was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Excedrin is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Advil1st
  2. Motrin2nd
  3. Tylenol3rd
  4. Aleve4th
  5. Excedrin5th
  6. Icy Hot–
  7. Bayer Aspirin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Advil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tylenol4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Aleve4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Motrin4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Excedrin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Icy Hot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bayer Aspirin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pain relief brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Which pain relief brands compete with Excedrin?

Excedrin against pain relief brands in the United States, by month

Share of searches by month for Tylenol, Advil, Aleve, Excedrin, Motrin, Icy Hot. The figures are in the table below the chart.

View monthly share of searches table
MonthTylenolAdvilAleveExcedrinMotrinIcy HotBayer Aspirin
Oct 202545.6%13.6%11.2%11.2%11.2%6.1%1%
Nov 202538.5%14.1%14.1%14.1%11.6%6.3%1.3%
Dec 202536.7%16.4%13.5%13.5%13.5%4.9%1.5%
Jan 202636.2%16.2%13.3%13.3%13.3%6%1.8%
Feb 202639.9%14.6%14.6%12%12%5.4%1.6%
Mar 202638.3%14%14%14%11.5%6.3%1.9%
Apr 202634.7%15.6%15.6%12.7%12.7%7%1.7%
May 202635.2%15.8%15.8%12.9%12.9%5.8%1.7%
Jun 202636%16.2%16.2%13.2%10.8%5.9%1.8%
Jul 202640.3%14.8%14.8%12.1%9.8%6.6%1.6%
Aug 202638.4%14.1%14.1%14.1%11.5%6.3%1.5%
Sep 202637.2%16.6%13.7%13.7%11.2%6.1%1.5%

  1. 1.Tylenol

    37.2%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share -1.1 points.

  2. 2.Advil

    16.6%

    Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share +2.6 points.

  3. 3.Aleve

    13.7%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Excedrin

    13.7%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Motrin

    11.2%

    Held 5th. 135K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.Icy Hot

    6.1%

    Held 6th. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Bayer Aspirin

    1.5%

    Held 7th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Excedrin and its closest rivals

Every comparison with Excedrin

6 comparisons

How has branded search demand for Excedrin changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Excedrin in the United States held steady at 165K.
  • Across the 12 months ending September 2026, Excedrin’s share of searches among pain relief brands in the United States increased from 11.2% to 13.7%.
  • Across the 12 months ending September 2026, Excedrin’s share of searches among pain relief brands in the United States peaked at 14.1% in November 2025 and was lowest at 11.2% in October 2025.

How did search popularity change for United States pain relief brands in September 2026?

6 changes

  1. In September 2026, Advil gained share of searches among pain relief brands in the United States, from 14.1% to 16.6%.

  2. In September 2026, Tylenol lost share of searches among pain relief brands in the United States, from 38.4% to 37.2%.

  3. Aleve’s share of searches among pain relief brands in the United States has lost ground for 3 months in a row, from 16.2% to 13.7% in September 2026.

  4. Estimated monthly branded searches for Bayer Aspirin in the United States rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

  5. Estimated monthly branded searches for Icy Hot in the United States fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

  6. Estimated monthly branded searches for Motrin in the United States fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How are Excedrin’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Excedrin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • excedrin

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How the Brand Demand Index is measured

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