Excedrin vs Icy Hot:Which is more popular?
In September 2026, Excedrin had more branded searches than Icy Hot among pain relief brands in the United States. Excedrin had about 165,000 branded searches, while Icy Hot had 74,000. Excedrin made up 13.7% of all pain relief brand searches we track, and Icy Hot accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about pain relief brands, Excedrin appeared in one of the five answers and Icy Hot in none.
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Top pain relief brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Excedrin was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Icy Hot did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Advil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tylenol4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Aleve4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Motrin4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Excedrin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Icy Hot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bayer Aspirin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pain relief brands
5 answers
Asked ChatGPT
“What's the best over-the-counter pain reliever?”
Asked ChatGPT
“What's the best thing to take for a migraine?”
Asked ChatGPT
“What's good for back pain?”
Searched Google, AI Overview
“pain reliever”
Searched Google, AI Overview
“best pain reliever”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Excedrin or Icy Hot more popular in search?
This chart shows how often people search Google for Excedrin and Icy Hot by name. Each line represents a brand's share of searches for all seven pain relief brands we track, month by month, from searches in United States.
Share of searches by month for Excedrin, Icy Hot. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tylenol | Advil | Aleve | Excedrin | Motrin | Icy Hot | Bayer Aspirin |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.6% | 13.6% | 11.2% | 11.2% | 11.2% | 6.1% | 1% |
| Nov 2025 | 38.5% | 14.1% | 14.1% | 14.1% | 11.6% | 6.3% | 1.3% |
| Dec 2025 | 36.7% | 16.4% | 13.5% | 13.5% | 13.5% | 4.9% | 1.5% |
| Jan 2026 | 36.2% | 16.2% | 13.3% | 13.3% | 13.3% | 6% | 1.8% |
| Feb 2026 | 39.9% | 14.6% | 14.6% | 12% | 12% | 5.4% | 1.6% |
| Mar 2026 | 38.3% | 14% | 14% | 14% | 11.5% | 6.3% | 1.9% |
| Apr 2026 | 34.7% | 15.6% | 15.6% | 12.7% | 12.7% | 7% | 1.7% |
| May 2026 | 35.2% | 15.8% | 15.8% | 12.9% | 12.9% | 5.8% | 1.7% |
| Jun 2026 | 36% | 16.2% | 16.2% | 13.2% | 10.8% | 5.9% | 1.8% |
| Jul 2026 | 40.3% | 14.8% | 14.8% | 12.1% | 9.8% | 6.6% | 1.6% |
| Aug 2026 | 38.4% | 14.1% | 14.1% | 14.1% | 11.5% | 6.3% | 1.5% |
| Sep 2026 | 37.2% | 16.6% | 13.7% | 13.7% | 11.2% | 6.1% | 1.5% |
How has the Excedrin and Icy Hot comparison changed over the last 12 months?
3 findings
- Excedrin was ahead of Icy Hot in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Excedrin’s share of searches among pain relief brands in the United States moved from 11.2% to 13.7%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, Icy Hot’s share of searches among pain relief brands in the United States held steady at 6.1%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for United States pain relief brands in September 2026?
1 change
Estimated monthly branded searches for Icy Hot in the United States fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Excedrin’s and Icy Hot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among pain relief brands
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