How popular isEinstein Bros in search?
In September 2026, there were an estimated 1.1M branded searches for Einstein Bros in United States which is up 21.6% over the last 12 months. Einstein Bros holds 82.9% estimated Share of Search among United States bagels and is ranked 1st of 6 competitors for search popularity.
Einstein Bros82.9%
Thomas'8.4%
Bruegger's5.6%
Lender's1.4%- Sara Lee1.1%
- New York Bakery0.62%
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Which bagels compete with Einstein Bros?
Share of Search by month for Einstein Bros, Thomas', Bruegger's. The figures are in the table below the chart.
View monthly share of search table
| Month | Einstein Bros | Thomas' | Bruegger's | Lender's | Sara Lee | New York Bakery |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.9% | 10% | 4.4% | 1.1% | 1.7% | 0.91% |
| Nov 2025 | 81.6% | 10% | 4.4% | 1.1% | 2% | 0.9% |
| Dec 2025 | 80.7% | 12.3% | 3.6% | 1.1% | 1.4% | 0.91% |
| Jan 2026 | 81.1% | 12.2% | 3% | 1.1% | 1.6% | 0.9% |
| Feb 2026 | 83% | 10.2% | 3.3% | 1.1% | 1.7% | 0.75% |
| Mar 2026 | 81% | 9.8% | 5.9% | 1.3% | 1.3% | 0.72% |
| Apr 2026 | 79.8% | 9.8% | 6.6% | 1.3% | 1.6% | 0.88% |
| May 2026 | 82.6% | 8.3% | 6.3% | 0.92% | 1.1% | 0.75% |
| Jun 2026 | 82.3% | 8.3% | 6.2% | 1.1% | 1.4% | 0.75% |
| Jul 2026 | 79.5% | 9.8% | 7.3% | 1.6% | 1.1% | 0.72% |
| Aug 2026 | 82.1% | 8.3% | 6.2% | 1.4% | 1.4% | 0.61% |
| Sep 2026 | 82.9% | 8.4% | 5.6% | 1.4% | 1.1% | 0.62% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.9% | 1.1M | 0% | +0.8 points | |
| 2, held 2nd | 8.4% | 110K | 0% | +0.1 points | |
| 3, held 3rd | 5.6% | 73.6K | -10.9% | -0.6 points | |
| 4, held 4th | 1.4% | 18.1K | 0% | 0 points | |
| 5, held 5th | 1.1% | 14.8K | -18.2% | -0.2 points | |
| 6, held 6th | 0.62% | 8.2K | 0% | 0 points |
82.9%
Held 1st. 1.1M estimated branded searches, 0% vs prior month. Share +0.8 points.
2.
Thomas'8.4%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.6%
Held 3rd. 73.6K estimated branded searches, -10.9% vs prior month. Share -0.6 points.
4.
Lender's1.4%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
5.Sara Lee
1.1%
Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
0.62%
Held 6th. 8.2K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Einstein Bros and its closest rivals
- Einstein Bros vs Thomas': compare search popularity
- Einstein Bros vs Bruegger's: compare search popularity
- Einstein Bros vs Lender's: compare search popularity
- Einstein Bros vs Sara Lee: compare search popularity
- Einstein Bros vs New York Bakery: compare search popularity
- Compare Einstein Bros with any brand
Every comparison with Einstein Bros
5 comparisons
How has branded search demand for Einstein Bros changed in United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Einstein Bros in United States rose from 897K to 1.1M.
- Across the 12 months ending September 2026, Einstein Bros’ estimated Share of Search among bagels in United States increased from 81.9% to 82.9%.
- Across the 12 months ending September 2026, Einstein Bros’ estimated Share of Search among bagels in United States peaked at 83% in February 2026 and was lowest at 79.5% in July 2026.
How did search popularity change for United States bagels in September 2026?
5 changes
In September 2026, Einstein Bros gained estimated Share of Search among bagels in United States, from 82.1% to 82.9%.
In September 2026, Bruegger's lost estimated Share of Search among bagels in United States, from 6.2% to 5.6%.
Estimated monthly branded searches for Lender's in United States rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.
Estimated monthly branded searches for Sara Lee in United States fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
Estimated monthly branded searches for New York Bakery in United States fell 17.9% over 12 measured months, from 9.9K to 8.2K in September 2026.
How is Einstein Bros measured?
Brandwave collects information about searches that people make online using Einstein Bros’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- einstein bros
- einstein bros bagels
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