How popular isDuck Donuts?
In September 2026, people searched for Duck Donuts by name about 301,000 times in the United States, an 18.2% decrease from the previous year. These searches made up 2.1% of all United States donut chain searches, placing Duck Donuts fourth out of five chains. When we asked both ChatGPT and Google AI Overviews about donut chains, Duck Donuts appeared in all answers and was the second most recommended of the five.
Duck Donuts is the fourth most searched of 5 competitors and the second most recommended in AI answers.
Dunkin'Share of searches 73.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
Krispy KremeShare of searches 15.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Tim HortonsShare of searches 6.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Duck DonutsShare of searches 2.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
Shipley Do-NutsShare of searches 2.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
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Top donut chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, Duck Donuts appeared in all three answers. Duck Donuts is the second most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dunkin'3 of 3Named in 3 of 3 ChatGPT answers
- Krispy Kreme3 of 3Named in 3 of 3 ChatGPT answers
- Duck Donuts3 of 3Named in 3 of 3 ChatGPT answers
- Shipley Do-Nuts3 of 3Named in 3 of 3 ChatGPT answers
- Tim Hortons0 of 3Named in 0 of 3 ChatGPT answers
See every answer about donut chains
3 answers
Asked ChatGPT
“Which donut chain has the best donuts in the US?”
Asked ChatGPT
“What are the best donut chains in the US?”
Asked ChatGPT
“Where can I get the best glazed donut from a chain in the US?”
Searched Google, AI Overview
“donut shops”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“donuts”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Which donut chains compete with Duck Donuts?
Share of searches by month for Dunkin', Krispy Kreme, Tim Hortons, Duck Donuts, Shipley Do-Nuts. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dunkin' | Krispy Kreme | Tim Hortons | Duck Donuts | Shipley Do-Nuts |
|---|---|---|---|---|---|
| Oct 2025 | 75.8% | 13.6% | 6.1% | 2.2% | 2.2% |
| Nov 2025 | 73.6% | 16.2% | 5.9% | 2.2% | 2.2% |
| Dec 2025 | 73.6% | 16.2% | 5.9% | 2.2% | 2.2% |
| Jan 2026 | 72% | 15.8% | 7% | 2.6% | 2.6% |
| Feb 2026 | 73.2% | 16.1% | 5.9% | 2.2% | 2.6% |
| Mar 2026 | 72.1% | 17.1% | 6.2% | 2.3% | 2.3% |
| Apr 2026 | 73.1% | 15.1% | 6.8% | 2.5% | 2.5% |
| May 2026 | 75.9% | 13.6% | 6.1% | 2.2% | 2.2% |
| Jun 2026 | 75.5% | 13.5% | 6% | 2.7% | 2.2% |
| Jul 2026 | 75.5% | 13.5% | 6% | 2.7% | 2.2% |
| Aug 2026 | 73.8% | 15.3% | 6.8% | 2.1% | 2.1% |
| Sep 2026 | 73.8% | 15.3% | 6.8% | 2.1% | 2.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.8% | 10.8M | -18.1% | 0 points | |
| 2, held 2nd | 15.3% | 2.2M | -18.2% | 0 points | |
| 3, held 3rd | 6.8% | 1M | -18% | 0 points | |
| 4, held 4th | 2.1% | 301K | -18.2% | 0 points | |
| 5, held 5th | 2.1% | 301K | -18.2% | 0 points |
1.
Dunkin'73.8%
Held 1st. 10.8M estimated branded searches, -18.1% vs prior month. Share 0 points.
15.3%
Held 2nd. 2.2M estimated branded searches, -18.2% vs prior month. Share 0 points.
6.8%
Held 3rd. 1M estimated branded searches, -18% vs prior month. Share 0 points.
2.1%
Held 4th. 301K estimated branded searches, -18.2% vs prior month. Share 0 points.
2.1%
Held 5th. 301K estimated branded searches, -18.2% vs prior month. Share 0 points.
Compare popularity between Duck Donuts and its closest rivals
Every comparison with Duck Donuts
4 comparisons
How has branded search demand for Duck Donuts changed in the United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Duck Donuts in the United States fell from 368K to 301K.
- Across the 12 months ending September 2026, Duck Donuts’ share of searches among donut chains in the United States held steady, from 2.2% to 2.1%.
How did search popularity change for United States donut chains in September 2026?
3 changes
Estimated monthly branded searches for Duck Donuts in the United States fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
Estimated monthly branded searches for Shipley Do-Nuts in the United States fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
Estimated monthly branded searches for Dunkin' in the United States fell 13.2% over 12 measured months, from 12.5M to 10.8M in September 2026.
How are Duck Donuts’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Duck Donuts’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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