Brandwave

Duck Donuts vs Dunkin':Which is more popular?

In September 2026, Dunkin' had more branded searches than Duck Donuts among donut chains in the United States. Dunkin' had about 10.8 million branded searches, while Duck Donuts had 301,000. Dunkin' made up 73.8% of all donut chain searches we track, and Duck Donuts accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about donut chains, both Duck Donuts and Dunkin' appeared in all three answers. Duck Donuts was mentioned before Dunkin' in every answer.

Among donut chains in the United States in September 2026

Who do people search for more?

Dunkin', about 36 searches for every 1 for Duck Donuts

Dunkin' 10.8M searchesDuck Donuts 301K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Duck Donuts in 3 of 3Dunkin' in 3 of 3

Who does AI recommend more?

Duck Donuts, named ahead of Dunkin' in every answer

Duck Donuts first in 3Dunkin' never first

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Top donut chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Duck Donuts and Dunkin' showed up in all three answers. Duck Donuts was listed before Dunkin' in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Krispy Kreme1st
  2. Duck Donuts2nd
  3. Shipley Do-Nuts3rd
  4. Dunkin'4th
  5. Tim Hortons–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about donut chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Duck Donuts or Dunkin' more popular in search?

This chart shows how often people search Google for Duck Donuts and Dunkin' by name. Each line represents a brand's share of searches for all five donut chains we track, month by month, from searches in United States.

Duck Donuts and Dunkin' among donut chains in the United States, by month

Share of searches by month for Dunkin', Duck Donuts. The figures are in the table below the chart.

View monthly share of searches table
MonthDunkin'Krispy KremeTim HortonsDuck DonutsShipley Do-Nuts
Oct 202575.8%13.6%6.1%2.2%2.2%
Nov 202573.6%16.2%5.9%2.2%2.2%
Dec 202573.6%16.2%5.9%2.2%2.2%
Jan 202672%15.8%7%2.6%2.6%
Feb 202673.2%16.1%5.9%2.2%2.6%
Mar 202672.1%17.1%6.2%2.3%2.3%
Apr 202673.1%15.1%6.8%2.5%2.5%
May 202675.9%13.6%6.1%2.2%2.2%
Jun 202675.5%13.5%6%2.7%2.2%
Jul 202675.5%13.5%6%2.7%2.2%
Aug 202673.8%15.3%6.8%2.1%2.1%
Sep 202673.8%15.3%6.8%2.1%2.1%

How has the Duck Donuts and Dunkin' comparison changed over the last 12 months?

3 findings
  • Dunkin' was ahead of Duck Donuts in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Duck Donuts’ share of searches among donut chains in the United States moved from 2.2% to 2.1%, and its estimated monthly branded searches moved from 368K to 301K.
  • Across the 12 months ending September 2026, Dunkin'’s share of searches among donut chains in the United States moved from 75.8% to 73.8%, and its estimated monthly branded searches moved from 12.5M to 10.8M.

How did search popularity change for United States donut chains in September 2026?

2 changes

  1. Estimated monthly branded searches for Duck Donuts in the United States fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

  2. Estimated monthly branded searches for Dunkin' in the United States fell 13.2% over 12 measured months, from 12.5M to 10.8M in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Duck Donuts’ and Dunkin'’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Duck Donuts

1 branded search term

  • duck donuts

Dunkin'

2 branded search terms

  • dunkin
  • dunkin donuts

How the Brand Demand Index is measured

Other head-to-heads among donut chains

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