Brandwave

How popular isBanquet?

In September 2026, people searched for Banquet by name about 4,400 times in the United States, about the same as the previous year. These searches made up 4% of all United States frozen meal brand searches, placing Banquet fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about frozen meal brands, Banquet appeared in one of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Banquet is the fifth most searched of 7 competitors and the fifth most recommended in AI answers.

  1. Stouffer'sShare of searches 49.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. Lean CuisineShare of searches 20.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. Hungry-ManShare of searches 15%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Marie Callender’sShare of searches 5.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. BanquetShare of searches 4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top frozen meal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Banquet was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Banquet is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Healthy Choice1st
  2. Amy's2nd
  3. Stouffer's3rd
  4. Lean Cuisine4th
  5. Banquet5th
  6. Marie Callender’s6th
  7. Hungry-Man–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Healthy Choice5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amy's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lean Cuisine4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stouffer's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Marie Callender’s1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Banquet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hungry-Man0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about frozen meal brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Which frozen meal brands compete with Banquet?

Banquet against frozen meal brands in the United States, by month

Share of searches by month for Stouffer's, Lean Cuisine, Hungry-Man, Marie Callender’s, Banquet, Healthy Choice, Amy's. The figures are in the table below the chart.

View monthly share of searches table
MonthStouffer'sLean CuisineHungry-ManMarie Callender’sBanquetHealthy ChoiceAmy's
Oct 202541.9%23%14%8.1%3.7%4.6%4.6%
Nov 202549.6%18.3%13.6%8.2%3.6%3%3.6%
Dec 202552.6%15.8%11.8%8.7%3.1%3.1%4.7%
Jan 202641.3%20.7%12.6%8.4%3.4%6.2%7.5%
Feb 202644.9%20.2%15%6.6%4%6%3.3%
Mar 202641.1%25.1%15.3%6.2%4.1%6.1%2.2%
Apr 202646.5%20.9%15.6%5.4%4.1%4.1%3.4%
May 202645.1%20.3%14%11%3.3%4%2.2%
Jun 202639.4%17.8%10.8%23%3.5%3.5%1.9%
Jul 202646.3%20.9%13.8%8.5%4.1%4.1%2.3%
Aug 202643.9%24.1%14.7%6.5%3.9%4.8%2.1%
Sep 202649.2%20.1%15%5.6%4%4%2.2%

  1. 1.Stouffer's

    49.2%

    Held 1st. 54.2K estimated branded searches, +9.9% vs prior month. Share +5.3 points.

  2. 2.Lean Cuisine

    20.1%

    Held 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share -4 points.

  3. 3.Hungry-Man

    15%

    Held 3rd. 16.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Marie Callender’s

    5.6%

    Held 4th. 6.1K estimated branded searches, -16.2% vs prior month. Share -0.9 points.

  5. 5.Banquet

    4%

    Moved from 6th to 5th. 4.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Healthy Choice

    4%

    Moved from 5th to 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.8 points.

  7. 7.Amy's

    2.2%

    Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Amy's sells other things too, so only its searches that name this product count here, like “amy's frozen meals”.

Compare popularity between Banquet and its closest rivals

Every comparison with Banquet

6 comparisons

How has branded search demand for Banquet changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Banquet in the United States held steady at 4.4K.
  • Across the 12 months ending September 2026, Banquet’s share of searches among frozen meal brands in the United States peaked at 4.1% in April 2026 and was lowest at 3.1% in December 2025.
  • Across the 12 months ending September 2026, Banquet rose from 7th to 5th among frozen meal brands in the United States.

How did search popularity change for United States frozen meal brands in September 2026?

6 changes

  1. In September 2026, Stouffer's gained share of searches among frozen meal brands in the United States, from 43.9% to 49.2%.

  2. In September 2026, Lean Cuisine lost share of searches among frozen meal brands in the United States, from 24.1% to 20.1%.

  3. In September 2026, Marie Callender’s lost share of searches among frozen meal brands in the United States, from 6.5% to 5.6%.

  4. In September 2026, Healthy Choice lost share of searches among frozen meal brands in the United States, from 4.8% to 4%.

  5. Hungry-Man’s share of searches among frozen meal brands in the United States has gained ground for 3 months in a row, from 10.8% to 15% in September 2026.

  6. In September 2026, Banquet rose from 6th to 5th among frozen meal brands in the United States.

How are Banquet’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Banquet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • banquet meals

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How the Brand Demand Index is measured

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