Brandwave

How popular isAmazfit?

In September 2026, people searched for Amazfit by name about 49,500 times in the United States, a 22.2% increase from the previous year. These searches made up 1.7% of all United States smartwatch brand searches, placing Amazfit seventh out of nine brands. When we asked both ChatGPT and Google AI Overviews about smartwatch brands, Amazfit appeared in one of the five answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Amazfit is the seventh most searched of 9 competitors and the fifth most recommended in AI answers.

  1. Apple WatchShare of searches 52.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. GarminShare of searches 15.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. FitbitShare of searches 13%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. WHOOPShare of searches 7.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  5. AmazfitShare of searches 1.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top smartwatch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazfit was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Amazfit is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garmin1st
  2. Apple Watch2nd
  3. Fitbit3rd
  4. Google Pixel4th
  5. Amazfit5th
  6. Samsung Galaxy Watch6th
  7. WHOOP–
  8. COROS–
  9. Polar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Garmin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple Watch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fitbit4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung Galaxy Watch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Pixel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WHOOP1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazfit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COROS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Polar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smartwatch brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which smartwatch brands compete with Amazfit?

Amazfit against smartwatch brands in the United States, by month

Share of searches by month for Apple Watch, Garmin, Fitbit, WHOOP, Samsung Galaxy Watch, Google Pixel, Amazfit. The figures are in the table below the chart.

View monthly share of searches table
MonthApple WatchGarminFitbitWHOOPSamsung Galaxy WatchGoogle PixelAmazfitCOROSPolar
Oct 202559.8%12%12%3.6%6.4%3.6%1.6%0.88%0.22%
Nov 202562.3%12.5%10.2%3.1%6.6%3.1%1.4%0.62%0.18%
Dec 202562%12.5%10.2%3.7%6.6%2.8%1.4%0.61%0.18%
Jan 202650.8%15.3%15.3%5.6%7.1%2.5%2.1%0.92%0.27%
Feb 202652.1%15.7%12.8%5.7%7.3%2.6%2.6%0.94%0.28%
Mar 202651.9%15.7%12.8%7%6.8%2.6%2.1%0.94%0.23%
Apr 202650.5%15.2%15.2%6.8%6.6%2.2%2%1.1%0.22%
May 202644.5%16.4%20.1%7.3%5.8%2.4%2.2%0.99%0.24%
Jun 202644.5%16.4%20.1%7.3%5.8%2.4%2.2%0.99%0.2%
Jul 202645.8%16.9%16.9%7.5%6.9%2.5%2.3%1%0.2%
Aug 202645.3%16.7%16.7%7.5%7.3%3.3%1.8%1.2%0.24%
Sep 202652.9%15.9%13%7.1%5.6%2.6%1.7%0.96%0.19%

  1. 1.Apple Watch

    52.9%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +7.7 points.

  2. 2.Garmin

    15.9%

    Moved from 3rd to 2nd. 450K estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.Fitbit

    13%

    Moved from 2nd to 3rd. 368K estimated branded searches, -18.2% vs prior month. Share -3.7 points.

  4. 4.WHOOP

    7.1%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Samsung Galaxy Watch

    5.6%

    Held 5th. 160K estimated branded searches, -18.4% vs prior month. Share -1.6 points.

  6. 6.Google Pixel

    2.6%

    Held 6th. 73.6K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  7. 7.Amazfit

    1.7%

    Held 7th. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.COROS

    0.96%

    Held 8th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  9. 9.Polar

    0.19%

    Held 9th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Google Pixel sells other things too, so only its searches that name this product count here, like “pixel watch”.

Compare popularity between Amazfit and its closest rivals

Every comparison with Amazfit

8 comparisons

How has branded search demand for Amazfit changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Amazfit in the United States rose from 40.5K to 49.5K.
  • Across the 12 months ending September 2026, Amazfit’s share of searches among smartwatch brands in the United States peaked at 2.6% in February 2026 and was lowest at 1.4% in December 2025.

How did search popularity change for United States smartwatch brands in September 2026?

6 changes

  1. In September 2026, Apple Watch gained share of searches among smartwatch brands in the United States, from 45.3% to 52.9%.

  2. In September 2026, Fitbit lost share of searches among smartwatch brands in the United States, from 16.7% to 13%.

  3. In September 2026, Samsung Galaxy Watch lost share of searches among smartwatch brands in the United States, from 7.3% to 5.6%.

  4. In September 2026, Garmin lost share of searches among smartwatch brands in the United States, from 16.7% to 15.9%.

  5. In September 2026, Google Pixel lost share of searches among smartwatch brands in the United States, from 3.3% to 2.6%.

  6. Estimated monthly branded searches for WHOOP in the United States rose 122.1% over 12 measured months, from 90.5K to 201K in September 2026.

How are Amazfit’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Amazfit’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • amazfit

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How the Brand Demand Index is measured

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