Brandwave

Bellamianta vs St.Tropez:Which is more popular?

In September 2026, St.Tropez had more branded searches than Bellamianta among self-tan brands in the United Kingdom. St.Tropez had about 18,100 branded searches, while Bellamianta had 12,100. St.Tropez made up 32.1% of all self-tan brand searches we track, and Bellamianta accounted for 21.5%. When we asked ChatGPT and Google AI Overviews about self-tan brands, St.Tropez appeared in three of the five answers and Bellamianta in none.

Among self-tan brands in the United Kingdom in September 2026

Who do people search for more?

St.Tropez, about 50% more searches than Bellamianta

St.Tropez 18.1K searchesBellamianta 12.1K searches

Who does AI mention more?

St.Tropez, mentioned in 3 of 5 answers, Bellamianta in 0

St.Tropez in 3 of 5Bellamianta in 0 of 5

Who does AI recommend more?

St.Tropez, the only one of the two named

St.Tropez first in 3Bellamianta never named

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Top self-tan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, St.Tropez was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bellamianta did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. St.Tropez1st
  2. Bondi Sands2nd
  3. Tan-Luxe3rd
  4. Isle of Paradise3rd
  5. Bellamianta–
  6. Loving Tan–
  7. Tanologist–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • St.Tropez3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bondi Sands3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tan-Luxe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Isle of Paradise1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bellamianta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loving Tan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tanologist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about self-tan brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Bellamianta or St.Tropez more popular in search?

This chart shows how often people search Google for Bellamianta and St.Tropez by name. Each line represents a brand's share of searches for all seven self-tan brands we track, month by month, from searches in United Kingdom.

Bellamianta and St.Tropez among self-tan brands in the United Kingdom, by month

Share of searches by month for St.Tropez, Bellamianta. The figures are in the table below the chart.

View monthly share of searches table
MonthSt.TropezBellamiantaBondi SandsLoving TanTan-LuxeTanologistIsle of Paradise
Oct 202528.3%15.5%23.1%12.6%10.3%5.5%4.6%
Nov 202520.5%25.1%20.5%13.7%11.2%4.9%4.1%
Dec 202525.4%17%25.4%13.9%9.3%5%4.1%
Jan 202639.4%9.6%17.6%14.4%9.6%5.2%4.3%
Feb 202630.3%11%20.2%16.6%11%5.9%4.9%
Mar 202630.7%13.7%20.5%13.7%11.2%6.1%4%
Apr 202630.9%9.2%25.3%13.8%11.3%6.2%3.3%
May 202628.2%8.4%28.2%15.4%10.3%5.6%3.8%
Jun 202639.1%9.6%21.4%11.7%9.6%5.2%3.4%
Jul 202638.4%14%21%11.5%7.6%4.2%3.4%
Aug 202641.1%10%18.4%15%8.2%4.4%2.9%
Sep 202632.1%21.5%17.6%14.4%7.8%4.3%2.3%

How has the Bellamianta and St.Tropez comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Bellamianta took it in November 2025, St.Tropez took it in December 2025.
  • Across the 12 months ending September 2026, Bellamianta’s share of searches among self-tan brands in the United Kingdom moved from 15.5% to 21.5%, and its estimated monthly branded searches moved from 8.1K to 12.1K.
  • Across the 12 months ending September 2026, St.Tropez’s share of searches among self-tan brands in the United Kingdom moved from 28.3% to 32.1%, and its estimated monthly branded searches moved from 14.8K to 18.1K.

How did search popularity change for United Kingdom self-tan brands in September 2026?

2 changes

  1. In September 2026, Bellamianta overtook Bondi Sands and Loving Tan to rank 2nd among self-tan brands in the United Kingdom, with 21.5% of the searches.

  2. In September 2026, St.Tropez lost share of searches among self-tan brands in the United Kingdom, from 41.1% to 32.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bellamianta’s and St.Tropez’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bellamianta

1 branded search term

  • bellamianta

St.Tropez

1 branded search term

  • st tropez

How the Brand Demand Index is measured

Other head-to-heads among self-tan brands

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