iCandy vs Silver Cross:Which is more popular?
In September 2026, iCandy had more branded searches than Silver Cross among pram and pushchair brands in the United Kingdom. iCandy had about 34,300 branded searches, while Silver Cross had 27,100. iCandy made up 22.3% of all pram and pushchair brand searches we track, and Silver Cross accounted for 17.6%. When we asked ChatGPT and Google AI Overviews about pram and pushchair brands, Silver Cross appeared in three of the five answers and iCandy in two. iCandy was mentioned before Silver Cross in two out of three answers that named either.
Who do people search for more?
iCandy, about 27% more searches than Silver Cross
Who does AI mention more?
Silver Cross, mentioned in 3 of 5 answers, iCandy in 2
Who does AI recommend more?
iCandy, named ahead of Silver Cross in 2 of 3 answers
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Top pram and pushchair brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Silver Cross was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. iCandy was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. iCandy was listed before Silver Cross in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bugaboo1st- iCandy2nd
Nuna3rd
Joie4th- Silver Cross5th
Joolz6th
Ickle Bubba7th
Cybex8th
Mamas & Papas9th
Venicci–- +2 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Silver Cross3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bugaboo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Joie3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- iCandy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nuna2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ickle Bubba1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cybex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mamas & Papas1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Joolz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Venicci0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pram and pushchair brands
5 answers
Asked ChatGPT
“What's the best pram for a newborn in the UK?”
Asked ChatGPT
“Which pushchair is best for city living?”
Asked ChatGPT
“What's the best travel system pram?”
Searched Google, AI Overview
“prams”
Searched Google, AI Overview
“pushchairs”
- 1Joie
- 1
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is iCandy or Silver Cross more popular in search?
This chart shows how often people search Google for iCandy and Silver Cross by name. Each line represents a brand's share of searches for all 12 pram and pushchair brands we track, month by month, from searches in United Kingdom.
Share of searches by month for iCandy, Silver Cross. The figures are in the table below the chart.
View monthly share of searches table
| Month | iCandy | Silver Cross | Bugaboo | Ickle Bubba | Venicci | Nuna | Cybex | Joie | Mamas & Papas | Babyzen | Joolz | UPPAbaby |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.6% | 16.5% | 13.5% | 11% | 9.6% | 7.4% | 4% | 4% | 4% | 3.3% | 2.2% | 1.8% |
| Nov 2025 | 20.7% | 16.3% | 13.4% | 13.4% | 8.1% | 7.3% | 4.9% | 4% | 4% | 3.3% | 2.6% | 2.2% |
| Dec 2025 | 23.5% | 17.2% | 11.5% | 11.5% | 8.2% | 7.7% | 5.1% | 4.2% | 4.2% | 2.8% | 2.3% | 1.9% |
| Jan 2026 | 22.5% | 17.8% | 11.9% | 11.9% | 8.9% | 6.5% | 5.3% | 4.3% | 3.5% | 3.5% | 1.9% | 1.9% |
| Feb 2026 | 22.9% | 18.1% | 12.1% | 12.1% | 9% | 6.6% | 4.4% | 4.4% | 3.6% | 2.9% | 1.9% | 1.9% |
| Mar 2026 | 20.7% | 16.3% | 13.4% | 13.4% | 8.1% | 7.3% | 4.9% | 4.9% | 4% | 3.3% | 2.2% | 1.7% |
| Apr 2026 | 21.4% | 16.9% | 11.3% | 11.3% | 8.4% | 9.2% | 5% | 5% | 4.1% | 3.4% | 2.2% | 1.8% |
| May 2026 | 22.2% | 17.6% | 11.7% | 11.7% | 8.8% | 7.8% | 5.3% | 4.3% | 3.5% | 2.9% | 2.3% | 1.9% |
| Jun 2026 | 18.8% | 18.2% | 14.9% | 12.1% | 9% | 8.1% | 4.4% | 4.4% | 3.6% | 2.9% | 1.9% | 1.6% |
| Jul 2026 | 18.4% | 17.8% | 14.6% | 11.9% | 8.9% | 9.7% | 4.3% | 4.3% | 3.6% | 2.9% | 1.9% | 1.6% |
| Aug 2026 | 20.3% | 17.1% | 11.4% | 11.4% | 10.4% | 9.3% | 5.1% | 5.1% | 3.4% | 2.3% | 2.3% | 1.8% |
| Sep 2026 | 22.3% | 17.6% | 11.8% | 11.8% | 10.2% | 7.9% | 4.3% | 4.3% | 3.5% | 2.3% | 2.3% | 1.6% |
How has the iCandy and Silver Cross comparison changed over the last 12 months?
3 findings
- iCandy was ahead of Silver Cross in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, iCandy’s share of searches among pram and pushchair brands in the United Kingdom moved from 22.6% to 22.3%, and its estimated monthly branded searches moved from 37K to 34.3K.
- Across the 12 months ending September 2026, Silver Cross’ share of searches among pram and pushchair brands in the United Kingdom moved from 16.5% to 17.6%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for United Kingdom pram and pushchair brands in September 2026?
2 changes
In September 2026, iCandy gained share of searches among pram and pushchair brands in the United Kingdom, from 20.3% to 22.3%.
In September 2026, Silver Cross gained share of searches among pram and pushchair brands in the United Kingdom, from 17.1% to 17.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using iCandy’s and Silver Cross’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
iCandy
2 branded search terms
- icandy
- icandy pram
Silver Cross
1 branded search term
- silver cross pram
Other head-to-heads among pram and pushchair brands
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