Bugaboo vs iCandy:Which is more popular?
In September 2026, iCandy had more branded searches than Bugaboo among pram and pushchair brands in the United Kingdom. iCandy had about 34,300 branded searches, while Bugaboo had 18,100. iCandy made up 22.3% of all pram and pushchair brand searches we track, and Bugaboo accounted for 11.8%. When we asked ChatGPT and Google AI Overviews about pram and pushchair brands, Bugaboo appeared in three of the five answers and iCandy in two. Bugaboo and iCandy were each mentioned first in two of the four answers.
Who do people search for more?
iCandy, about 90% more searches than Bugaboo
Who does AI mention more?
Bugaboo, mentioned in 3 of 5 answers, iCandy in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top pram and pushchair brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bugaboo was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. iCandy was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bugaboo and iCandy were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bugaboo1st
- iCandy2nd
Nuna3rd
Joie4th
Silver Cross5th
Joolz6th
Ickle Bubba7th
Cybex8th
Mamas & Papas9th
Venicci–- +2 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Silver Cross3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bugaboo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Joie3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- iCandy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nuna2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ickle Bubba1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cybex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mamas & Papas1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Joolz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Venicci0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pram and pushchair brands
5 answers
Asked ChatGPT
“What's the best pram for a newborn in the UK?”
Asked ChatGPT
“Which pushchair is best for city living?”
Asked ChatGPT
“What's the best travel system pram?”
Searched Google, AI Overview
“prams”
Searched Google, AI Overview
“pushchairs”
- 1Joie
- 1
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Bugaboo or iCandy more popular in search?
This chart shows how often people search Google for Bugaboo and iCandy by name. Each line represents a brand's share of searches for all 12 pram and pushchair brands we track, month by month, from searches in United Kingdom.
Share of searches by month for iCandy, Bugaboo. The figures are in the table below the chart.
View monthly share of searches table
| Month | iCandy | Silver Cross | Bugaboo | Ickle Bubba | Venicci | Nuna | Cybex | Joie | Mamas & Papas | Babyzen | Joolz | UPPAbaby |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.6% | 16.5% | 13.5% | 11% | 9.6% | 7.4% | 4% | 4% | 4% | 3.3% | 2.2% | 1.8% |
| Nov 2025 | 20.7% | 16.3% | 13.4% | 13.4% | 8.1% | 7.3% | 4.9% | 4% | 4% | 3.3% | 2.6% | 2.2% |
| Dec 2025 | 23.5% | 17.2% | 11.5% | 11.5% | 8.2% | 7.7% | 5.1% | 4.2% | 4.2% | 2.8% | 2.3% | 1.9% |
| Jan 2026 | 22.5% | 17.8% | 11.9% | 11.9% | 8.9% | 6.5% | 5.3% | 4.3% | 3.5% | 3.5% | 1.9% | 1.9% |
| Feb 2026 | 22.9% | 18.1% | 12.1% | 12.1% | 9% | 6.6% | 4.4% | 4.4% | 3.6% | 2.9% | 1.9% | 1.9% |
| Mar 2026 | 20.7% | 16.3% | 13.4% | 13.4% | 8.1% | 7.3% | 4.9% | 4.9% | 4% | 3.3% | 2.2% | 1.7% |
| Apr 2026 | 21.4% | 16.9% | 11.3% | 11.3% | 8.4% | 9.2% | 5% | 5% | 4.1% | 3.4% | 2.2% | 1.8% |
| May 2026 | 22.2% | 17.6% | 11.7% | 11.7% | 8.8% | 7.8% | 5.3% | 4.3% | 3.5% | 2.9% | 2.3% | 1.9% |
| Jun 2026 | 18.8% | 18.2% | 14.9% | 12.1% | 9% | 8.1% | 4.4% | 4.4% | 3.6% | 2.9% | 1.9% | 1.6% |
| Jul 2026 | 18.4% | 17.8% | 14.6% | 11.9% | 8.9% | 9.7% | 4.3% | 4.3% | 3.6% | 2.9% | 1.9% | 1.6% |
| Aug 2026 | 20.3% | 17.1% | 11.4% | 11.4% | 10.4% | 9.3% | 5.1% | 5.1% | 3.4% | 2.3% | 2.3% | 1.8% |
| Sep 2026 | 22.3% | 17.6% | 11.8% | 11.8% | 10.2% | 7.9% | 4.3% | 4.3% | 3.5% | 2.3% | 2.3% | 1.6% |
How has the Bugaboo and iCandy comparison changed over the last 12 months?
3 findings
- iCandy was ahead of Bugaboo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bugaboo’s share of searches among pram and pushchair brands in the United Kingdom moved from 13.5% to 11.8%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, iCandy’s share of searches among pram and pushchair brands in the United Kingdom moved from 22.6% to 22.3%, and its estimated monthly branded searches moved from 37K to 34.3K.
How did search popularity change for United Kingdom pram and pushchair brands in September 2026?
2 changes
In September 2026, iCandy gained share of searches among pram and pushchair brands in the United Kingdom, from 20.3% to 22.3%.
Estimated monthly branded searches for Bugaboo in the United Kingdom fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bugaboo’s and iCandy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among pram and pushchair brands
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