Brandwave

Home Bargains, TK Maxx and B&M:Which are most popular?

In September 2026, Home Bargains drew 37.8% of estimated branded searches across these three brands in the United Kingdom, ahead of TK Maxx at 37.8%. When we checked with ChatGPT and Google AI Overviews, Home Bargains showed up in every answer. Of all six brands we track in discount retailers, Home Bargains was the second most recommended, B&M was third and TK Maxx was fourth.

All three are discount retailers in the United Kingdom. See all discount retailers

Brands in this comparisonAny 10 or fewer published brands in the United Kingdom
  • Home Bargains
  • TK Maxx
  • B&M

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Home Bargains, TK Maxx and B&M in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Home Bargains appeared every time. Of all six brands we track in discount retailers, Home Bargains was the second most recommended, B&M was third and TK Maxx was fourth.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Poundland1st
  2. Home Bargains2nd
  3. B&M3rd
  4. TK Maxx4th
  5. The Range5th
  6. Poundstretcher6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Home Bargains4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • B&M3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Poundland3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • TK Maxx2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Poundstretcher1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Range1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about discount retailers

4 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

How these brands compare month by month

Share of Search here is each brand's branded searches divided by the total for the brands in this comparison. Add or remove a brand and every share is worked out again.

  • Home Bargains
  • TK Maxx
  • B&M
Home Bargains, TK Maxx and B&M in the United Kingdom, by month

Share of searches by month for Home Bargains, TK Maxx, B&M. The figures are in the table below the chart.

View monthly share of searches table
MonthHome BargainsTK MaxxB&M
Oct 202531.9%38.9%29.2%
Nov 202531.9%39%29.2%
Dec 202527.7%41.4%30.9%
Jan 202636.4%36.4%27.2%
Feb 202633.2%40.5%26.3%
Mar 202635.8%35.8%28.4%
Apr 202635.8%35.8%28.4%
May 202631.4%38.3%30.3%
Jun 202635.8%35.8%28.4%
Jul 202635.8%35.8%28.4%
Aug 202636.4%36.4%27.2%
Sep 202637.8%37.8%24.5%

  1. 1.Home Bargains

    37.8%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +1.4 points.

  2. 2.TK Maxx

    37.8%

    Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share +1.4 points.

  3. 3.B&M

    24.5%

    Held 3rd. 2.7M estimated branded searches, -13.4% vs prior month. Share -2.8 points.

How the Brand Demand Index is measured