Brandwave

EBay, Vinted and Facebook Marketplace:Which are most popular?

In September 2026, eBay drew 65.3% of estimated branded searches across these three brands in the United Kingdom, ahead of Vinted at 23.9%. When we checked with ChatGPT and Google AI Overviews, Facebook Marketplace showed up in every answer. Of all seven brands we track in classified ad platforms, Facebook Marketplace was the second most recommended, eBay was third and Vinted was fifth.

All three are classified ad platforms in the United Kingdom. See all classified ad platforms

Brands in this comparisonAny 10 or fewer published brands in the United Kingdom
  • eBay
  • Vinted
  • Facebook Marketplace

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EBay, Vinted and Facebook Marketplace in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Facebook Marketplace appeared every time. Of all seven brands we track in classified ad platforms, Facebook Marketplace was the second most recommended, eBay was third and Vinted was fifth.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gumtree1st
  2. Facebook Marketplace2nd
  3. eBay3rd
  4. Preloved4th
  5. Vinted5th
  6. Shpock6th
  7. Depop7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Facebook Marketplace5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gumtree5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • eBay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Preloved3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vinted3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Depop2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shpock1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about classified ad platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.

How these brands compare month by month

Share of Search here is each brand's branded searches divided by the total for the brands in this comparison. Add or remove a brand and every share is worked out again.

  • eBay
  • Vinted
  • Facebook Marketplace
eBay, Vinted and Facebook Marketplace in the United Kingdom, by month

Share of searches by month for eBay, Vinted, Facebook Marketplace. The figures are in the table below the chart.

View monthly share of searches table
MontheBayVintedFacebook Marketplace
Oct 202571.8%21.7%6.5%
Nov 202571%21.3%7.8%
Dec 202573.8%18.1%8.1%
Jan 202673.7%18.2%8.1%
Feb 202669.8%20.9%9.3%
Mar 202666.7%24.4%8.9%
Apr 202666.7%24.4%8.9%
May 202665.3%23.9%10.7%
Jun 202668.3%20.5%11.2%
Jul 202668.3%20.5%11.2%
Aug 202665.3%23.9%10.7%
Sep 202665.3%23.9%10.7%

  1. 1.eBay

    65.3%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Vinted

    23.9%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Facebook Marketplace

    10.7%

    Held 3rd. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

How the Brand Demand Index is measured