Toby Carvery vs Zizzi:Which is more popular?
In September 2026, Toby Carvery had more branded searches than Zizzi among restaurant chains in the United Kingdom. Toby Carvery had about 368,000 branded searches, while Zizzi had 74,000. Toby Carvery made up 10.2% of all restaurant chain searches we track, and Zizzi accounted for 2%. When we asked ChatGPT and Google AI Overviews about restaurant chains, Toby Carvery appeared in two of the four answers and Zizzi in none.
Who do people search for more?
Toby Carvery, about 5 searches for every 1 for Zizzi
Who does AI mention more?
Toby Carvery, mentioned in 2 of 4 answers, Zizzi in 0
Who does AI recommend more?
Toby Carvery, the only one of the two named
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Top restaurant chains in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Toby Carvery was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Zizzi did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
PizzaExpress3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Nando's3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
wagamama3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Toby Carvery2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Five Guys2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Frankie & Benny's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bella Italia2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Miller & Carter1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Harvester1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Zizzi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about restaurant chains
4 answers
Asked ChatGPT
“Which restaurant chain is the best in the UK?”
Asked ChatGPT
“What are the best chain restaurants in the UK?”
Asked ChatGPT
“Which UK restaurant chain is best for a family meal?”
Searched Google, AI Overview
“chain restaurants”
Searched Google, AI Overview
“restaurants near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Toby Carvery or Zizzi more popular in search?
This chart shows how often people search Google for Toby Carvery and Zizzi by name. Each line represents a brand's share of searches for all 12 restaurant chains we track, month by month, from searches in United Kingdom.
Share of searches by month for Toby Carvery, Zizzi. The figures are in the table below the chart.
View monthly share of searches table
| Month | PizzaExpress | Wetherspoons | Nando's | Toby Carvery | wagamama | Miller & Carter | Five Guys | Frankie & Benny's | Prezzo | Bella Italia | Zizzi | Harvester |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15% | 18.4% | 18.4% | 12.3% | 10% | 6.7% | 6.7% | 3.7% | 2% | 3.7% | 2% | 1.2% |
| Nov 2025 | 19.2% | 19.2% | 15.7% | 10.5% | 8.6% | 8.6% | 7% | 3.2% | 2.1% | 2.6% | 2.1% | 1.2% |
| Dec 2025 | 18.1% | 18.1% | 18.1% | 8.1% | 8.1% | 9.9% | 8.1% | 3% | 2.4% | 2.4% | 2.4% | 1.1% |
| Jan 2026 | 17.7% | 17.7% | 17.7% | 9.7% | 7.9% | 9.7% | 6.5% | 3.6% | 2.9% | 2.9% | 2.4% | 1.4% |
| Feb 2026 | 19.2% | 19.2% | 15.7% | 8.6% | 8.6% | 8.6% | 7% | 3.8% | 3.1% | 2.6% | 2.6% | 1.2% |
| Mar 2026 | 20.1% | 20.1% | 16.4% | 9% | 7.4% | 7.4% | 7.4% | 3.3% | 3.3% | 2.2% | 2.2% | 1.3% |
| Apr 2026 | 22.3% | 18.2% | 18.2% | 8.1% | 8.1% | 6.7% | 5.4% | 3% | 3.7% | 2.4% | 2.4% | 1.4% |
| May 2026 | 22.5% | 18.4% | 18.4% | 8.2% | 6.7% | 6.7% | 6.7% | 3% | 3% | 2.5% | 2.5% | 1.4% |
| Jun 2026 | 24.1% | 19.7% | 16.1% | 7.2% | 7.2% | 7.2% | 5.9% | 4% | 2.6% | 2.6% | 2.2% | 1.2% |
| Jul 2026 | 22.4% | 18.3% | 18.3% | 8.2% | 6.7% | 6.7% | 6.7% | 3.7% | 3% | 2.5% | 2.5% | 1.2% |
| Aug 2026 | 23.3% | 19.2% | 15.7% | 10.5% | 7% | 5.7% | 5.7% | 3.8% | 2.6% | 2.6% | 2.6% | 1.2% |
| Sep 2026 | 22.8% | 18.6% | 15.2% | 10.2% | 8.3% | 6.8% | 5.6% | 3.7% | 3% | 2.5% | 2% | 1.2% |
How has the Toby Carvery and Zizzi comparison changed over the last 12 months?
3 findings
- Toby Carvery was ahead of Zizzi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Toby Carvery’s share of searches among restaurant chains in the United Kingdom moved from 12.3% to 10.2%, and its estimated monthly branded searches moved from 550K to 368K.
- Across the 12 months ending September 2026, Zizzi’s share of searches among restaurant chains in the United Kingdom held steady at 2%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for United Kingdom restaurant chains in September 2026?
2 changes
In September 2026, Zizzi lost share of searches among restaurant chains in the United Kingdom, from 2.6% to 2%.
Estimated monthly branded searches for Toby Carvery in the United Kingdom fell 33.1% over 12 measured months, from 550K to 368K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Toby Carvery’s and Zizzi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Toby Carvery
1 branded search term
- toby carvery
Zizzi
1 branded search term
- zizzi
Other head-to-heads among restaurant chains
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