Tampopo vs Wasabi:Which is more popular?
In September 2026, Tampopo had more branded searches than Wasabi among Asian restaurant chains in the United Kingdom. Tampopo had about 8,100 branded searches, while Wasabi had 3,700. Tampopo made up 1.7% of all Asian restaurant chain searches we track, and Wasabi accounted for 0.8%. When we asked ChatGPT and Google AI Overviews about Asian restaurant chains, Wasabi appeared in one of the three answers and Tampopo in none.
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Top Asian restaurant chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, Wasabi was mentioned in one out of three: in one of the three ChatGPT answers. Tampopo did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about Asian restaurant chains
3 answers
Asked ChatGPT
“What's the best Asian restaurant chain in the UK?”
Asked ChatGPT
“Which UK chain has the best sushi?”
Asked ChatGPT
“What are the most popular noodle and sushi chains in the UK?”
Searched Google, AI Overview
“sushi”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“asian restaurant”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Tampopo or Wasabi more popular in search?
This chart shows how often people search Google for Tampopo and Wasabi by name. Each line represents a brand's share of searches for all six Asian restaurant chains we track, month by month, from searches in United Kingdom.
Share of searches by month for Tampopo, Wasabi. The figures are in the table below the chart.
View monthly share of searches table
| Month | wagamama | itsu | YO! Sushi | Tampopo | Wasabi | Banana Tree |
|---|---|---|---|---|---|---|
| Oct 2025 | 68% | 20.4% | 9.1% | 1.5% | 0.65% | 0.36% |
| Nov 2025 | 64.4% | 23.6% | 8.7% | 2.1% | 0.61% | 0.51% |
| Dec 2025 | 66.4% | 19.8% | 10.9% | 1.8% | 0.63% | 0.43% |
| Jan 2026 | 63.6% | 19% | 12.8% | 2.6% | 1.6% | 0.5% |
| Feb 2026 | 66% | 19.7% | 10.9% | 2.2% | 0.77% | 0.43% |
| Mar 2026 | 63.2% | 23.1% | 10.4% | 2.1% | 0.9% | 0.4% |
| Apr 2026 | 68.3% | 16.8% | 11.2% | 2.2% | 0.98% | 0.43% |
| May 2026 | 64.1% | 19.3% | 12.9% | 2.1% | 0.96% | 0.63% |
| Jun 2026 | 65.7% | 19.8% | 10.8% | 2.2% | 0.99% | 0.51% |
| Jul 2026 | 64.2% | 19.3% | 12.9% | 2.1% | 0.89% | 0.63% |
| Aug 2026 | 66.8% | 16.4% | 13.4% | 1.8% | 0.93% | 0.64% |
| Sep 2026 | 65% | 16% | 16% | 1.7% | 0.8% | 0.52% |
How has the Tampopo and Wasabi comparison changed over the last 12 months?
3 findings
- Tampopo was ahead of Wasabi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tampopo’s share of searches among Asian restaurant chains in the United Kingdom moved from 1.5% to 1.7%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 12 months ending September 2026, Wasabi’s share of searches among Asian restaurant chains in the United Kingdom moved from 0.65% to 0.8%, and its estimated monthly branded searches moved from 4.3K to 3.7K.
How did search popularity change for United Kingdom Asian restaurant chains in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Tampopo’s and Wasabi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among Asian restaurant chains
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