How popular isWasabi?
In September 2026, people searched for Wasabi by name about 3,700 times in the United Kingdom, a 14% decrease from the previous year. These searches made up 0.8% of all United Kingdom Asian restaurant chain searches, placing Wasabi fifth out of six chains. When we asked both ChatGPT and Google AI Overviews about Asian restaurant chains, Wasabi appeared in one of the three answers and was the fourth most recommended of the six.
Wasabi is the fifth most searched of 6 competitors and the fourth most recommended in AI answers.
wagamamaShare of searches 65%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
itsuShare of searches 16%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
YO! SushiShare of searches 16%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd- TampopoShare of searches 1.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
WasabiShare of searches 0.8%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
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Top Asian restaurant chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, Wasabi was mentioned in one out of three: in one of the three ChatGPT answers. Wasabi is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about Asian restaurant chains
3 answers
Asked ChatGPT
“What's the best Asian restaurant chain in the UK?”
Asked ChatGPT
“Which UK chain has the best sushi?”
Asked ChatGPT
“What are the most popular noodle and sushi chains in the UK?”
Searched Google, AI Overview
“sushi”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“asian restaurant”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Which Asian restaurant chains compete with Wasabi?
Share of searches by month for wagamama, itsu, YO! Sushi, Wasabi. The figures are in the table below the chart.
View monthly share of searches table
| Month | wagamama | itsu | YO! Sushi | Tampopo | Wasabi | Banana Tree |
|---|---|---|---|---|---|---|
| Oct 2025 | 68% | 20.4% | 9.1% | 1.5% | 0.65% | 0.36% |
| Nov 2025 | 64.4% | 23.6% | 8.7% | 2.1% | 0.61% | 0.51% |
| Dec 2025 | 66.4% | 19.8% | 10.9% | 1.8% | 0.63% | 0.43% |
| Jan 2026 | 63.6% | 19% | 12.8% | 2.6% | 1.6% | 0.5% |
| Feb 2026 | 66% | 19.7% | 10.9% | 2.2% | 0.77% | 0.43% |
| Mar 2026 | 63.2% | 23.1% | 10.4% | 2.1% | 0.9% | 0.4% |
| Apr 2026 | 68.3% | 16.8% | 11.2% | 2.2% | 0.98% | 0.43% |
| May 2026 | 64.1% | 19.3% | 12.9% | 2.1% | 0.96% | 0.63% |
| Jun 2026 | 65.7% | 19.8% | 10.8% | 2.2% | 0.99% | 0.51% |
| Jul 2026 | 64.2% | 19.3% | 12.9% | 2.1% | 0.89% | 0.63% |
| Aug 2026 | 66.8% | 16.4% | 13.4% | 1.8% | 0.93% | 0.64% |
| Sep 2026 | 65% | 16% | 16% | 1.7% | 0.8% | 0.52% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65% | 301K | 0% | -1.8 points | |
| 2, held 2nd | 16% | 74K | 0% | -0.4 points | |
| 3, held 3rd | 16% | 74K | +22.3% | +2.6 points | |
| 4, held 4th | 1.7% | 8.1K | 0% | 0 points | |
| 5, held 5th | 0.8% | 3.7K | -11.9% | -0.1 points | |
| 6, held 6th | 0.52% | 2.4K | -17.2% | -0.1 points |
1.
wagamama65%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share -1.8 points.
2.
itsu16%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -0.4 points.
16%
Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +2.6 points.
4.Tampopo
1.7%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Wasabi0.8%
Held 5th. 3.7K estimated branded searches, -11.9% vs prior month. Share -0.1 points.
0.52%
Held 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.1 points.
Compare popularity between Wasabi and its closest rivals
Every comparison with Wasabi
5 comparisons
How has branded search demand for Wasabi changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Wasabi in the United Kingdom fell from 4.3K to 3.7K.
- Across the 12 months ending September 2026, Wasabi’s share of searches among Asian restaurant chains in the United Kingdom held steady, from 0.65% to 0.8%.
How did search popularity change for United Kingdom Asian restaurant chains in September 2026?
5 changes
In September 2026, YO! Sushi gained share of searches among Asian restaurant chains in the United Kingdom, from 13.4% to 16%.
In September 2026, wagamama lost share of searches among Asian restaurant chains in the United Kingdom, from 66.8% to 65%.
itsu’s share of searches among Asian restaurant chains in the United Kingdom has lost ground for 3 months in a row, from 19.8% to 16% in September 2026.
Estimated monthly branded searches for Tampopo in the United Kingdom fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
Estimated monthly branded searches for Wasabi in the United Kingdom fell 14% over 12 measured months, from 4.3K to 3.7K in September 2026.
How are Wasabi’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Wasabi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- wasabi restaurant
- wasabi sushi
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Is Wasabi your brand?
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