Asian restaurant chains in the United Kingdom:Which are most popular?
In September 2026, wagamama was the most searched Asian restaurant chain in the United Kingdom, accounting for 65% of all searches among the six chains we track. When we checked with ChatGPT and Google AI Overviews, itsu showed up in every answer. itsu was recommended most often, coming first in one out of three responses.
wagamamaShare of searches 65%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
itsuShare of searches 16%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
YO! SushiShare of searches 16%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd- TampopoShare of searches 1.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
WasabiShare of searches 0.8%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
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Top Asian restaurant chains in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions, itsu appeared every time. itsu was recommended most often, coming first in one out of three answers. wagamama was second, and YO! Sushi was third. Tampopo, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about Asian restaurant chains
3 answers
Asked ChatGPT
“What's the best Asian restaurant chain in the UK?”
Asked ChatGPT
“Which UK chain has the best sushi?”
Asked ChatGPT
“What are the most popular noodle and sushi chains in the UK?”
Searched Google, AI Overview
“sushi”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“asian restaurant”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Which Asian restaurant chains do people search for most?
This chart shows how often people search Google for each Asian restaurant chain by name. Each line represents a brand's share of searches for all six Asian restaurant chains we track, month by month, from searches in United Kingdom.
Share of searches by month for wagamama, itsu, YO! Sushi. The figures are in the table below the chart.
View monthly share of searches table
| Month | wagamama | itsu | YO! Sushi | Tampopo | Wasabi | Banana Tree |
|---|---|---|---|---|---|---|
| Oct 2025 | 68% | 20.4% | 9.1% | 1.5% | 0.65% | 0.36% |
| Nov 2025 | 64.4% | 23.6% | 8.7% | 2.1% | 0.61% | 0.51% |
| Dec 2025 | 66.4% | 19.8% | 10.9% | 1.8% | 0.63% | 0.43% |
| Jan 2026 | 63.6% | 19% | 12.8% | 2.6% | 1.6% | 0.5% |
| Feb 2026 | 66% | 19.7% | 10.9% | 2.2% | 0.77% | 0.43% |
| Mar 2026 | 63.2% | 23.1% | 10.4% | 2.1% | 0.9% | 0.4% |
| Apr 2026 | 68.3% | 16.8% | 11.2% | 2.2% | 0.98% | 0.43% |
| May 2026 | 64.1% | 19.3% | 12.9% | 2.1% | 0.96% | 0.63% |
| Jun 2026 | 65.7% | 19.8% | 10.8% | 2.2% | 0.99% | 0.51% |
| Jul 2026 | 64.2% | 19.3% | 12.9% | 2.1% | 0.89% | 0.63% |
| Aug 2026 | 66.8% | 16.4% | 13.4% | 1.8% | 0.93% | 0.64% |
| Sep 2026 | 65% | 16% | 16% | 1.7% | 0.8% | 0.52% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65% | 301K | 0% | -1.8 points | |
| 2, held 2nd | 16% | 74K | 0% | -0.4 points | |
| 3, held 3rd | 16% | 74K | +22.3% | +2.6 points | |
| 4, held 4th | 1.7% | 8.1K | 0% | 0 points | |
| 5, held 5th | 0.8% | 3.7K | -11.9% | -0.1 points | |
| 6, held 6th | 0.52% | 2.4K | -17.2% | -0.1 points |
1.
wagamama65%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share -1.8 points.
2.
itsu16%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -0.4 points.
16%
Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +2.6 points.
4.Tampopo
1.7%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Wasabi0.8%
Held 5th. 3.7K estimated branded searches, -11.9% vs prior month. Share -0.1 points.
0.52%
Held 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.1 points.
Which brand is most popular in search among Asian restaurant chains in the United Kingdom?
6 brands
In September 2026, wagamama was the most searched among Asian restaurant chains in the United Kingdom, with an estimated 301K branded searches, 65% of all searches for the six we track. itsu is in 2nd place, 49 percentage points behind at 16%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| wagamama | 68% → 65% | 68.3%Apr 2026 | 63.2%Mar 2026 | 1st |
| itsu | 20.4% → 16% | 23.6%Nov 2025 | 16%Sep 2026 | 2nd |
| YO! Sushi | 9.1% → 16% | 16%Sep 2026 | 8.7%Nov 2025 | 3rd |
| Tampopo | 1.5% → 1.7% | 2.6%Jan 2026 | 1.5%Oct 2025 | 4th |
| Wasabi | 0.65% → 0.8% | 1.6%Jan 2026 | 0.61%Nov 2025 | 5th |
 Banana Tree | 0.36% → 0.52% | 0.64%Aug 2026 | 0.36%Oct 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, wagamama’s share of searches among Asian restaurant chains in the United Kingdom decreased from 68% to 65%.
- Across the 12 months ending September 2026, itsu’s share of searches among Asian restaurant chains in the United Kingdom decreased from 20.4% to 16%.
- Across the 12 months ending September 2026, YO! Sushi’s share of searches among Asian restaurant chains in the United Kingdom increased from 9.1% to 16%.
- Across the 12 months ending September 2026, wagamama’s share of searches among Asian restaurant chains in the United Kingdom peaked at 68.3% in April 2026 and was lowest at 63.2% in March 2026.
- Across the 12 months ending September 2026, itsu’s share of searches among Asian restaurant chains in the United Kingdom peaked at 23.6% in November 2025 and was lowest at 16% in September 2026.
- Across the 12 months ending September 2026, YO! Sushi’s share of searches among Asian restaurant chains in the United Kingdom peaked at 16% in September 2026 and was lowest at 8.7% in November 2025.
- Across the 12 months ending September 2026, Tampopo’s share of searches among Asian restaurant chains in the United Kingdom peaked at 2.6% in January 2026 and was lowest at 1.5% in October 2025.
- Across the 12 months ending September 2026, Tampopo, Wasabi and Banana Tree held steady: their share of searches among Asian restaurant chains in the United Kingdom each moved less than 0.5 percentage points.
How did search popularity change for United Kingdom Asian restaurant chains in September 2026?
5 changes
In September 2026, YO! Sushi gained share of searches among Asian restaurant chains in the United Kingdom, from 13.4% to 16%.
In September 2026, wagamama lost share of searches among Asian restaurant chains in the United Kingdom, from 66.8% to 65%.
itsu’s share of searches among Asian restaurant chains in the United Kingdom has lost ground for 3 months in a row, from 19.8% to 16% in September 2026.
Estimated monthly branded searches for Tampopo in the United Kingdom fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
Estimated monthly branded searches for Wasabi in the United Kingdom fell 14% over 12 measured months, from 4.3K to 3.7K in September 2026.
How are branded searches counted for Asian restaurant chains?
7 search terms
Each brand's share of searches among Asian restaurant chains comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
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