Brandwave

Sitters vs Yoopies:Which is more popular?

In September 2026, Sitters and Yoopies were level in searches among babysitting platforms in the United Kingdom, with an estimated 380 versus 390 branded searches, at 1.9% and 2% of the total. When we asked ChatGPT and Google AI Overviews about babysitting platforms, Sitters appeared in three of the five answers and Yoopies in none.

Among babysitting platforms in the United Kingdom in September 2026

Who do people search for more?

Yoopies and Sitters are searched for about as often as each other.

Yoopies 390 searchesSitters 380 searches

Who does AI mention more?

Sitters, mentioned in 3 of 5 answers, Yoopies in 0

Sitters in 3 of 5Yoopies in 0 of 5

Who does AI recommend more?

Sitters, the only one of the two named

Sitters first in 2Yoopies never named

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Top babysitting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sitters was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Yoopies did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Childcare.co.uk1st
  2. Bubble2nd
  3. Sitters3rd
  4. Babysits4th
  5. Tinies5th
  6. Care.com–
  7. Yoopies–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Childcare.co.uk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bubble3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sitters3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Babysits1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tinies1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Care.com0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yoopies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about babysitting platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Sitters or Yoopies more popular in search?

This chart shows how often people search Google for Sitters and Yoopies by name. Each line represents a brand's share of searches for all seven babysitting platforms we track, month by month, from searches in United Kingdom.

Sitters and Yoopies among babysitting platforms in the United Kingdom, by month

Share of searches by month for Yoopies, Sitters. The figures are in the table below the chart.

View monthly share of searches table
MonthChildcare.co.ukBabysitsCare.comBubbleTiniesYoopiesSitters
Oct 202536.1%29.6%13.1%6.6%8.1%3.2%3.2%
Nov 202538.4%25.6%14%7%8.6%2.8%3.6%
Dec 202532.6%32.6%11.9%7.5%8.2%3.6%3.7%
Jan 202642.9%23.3%12.7%6.4%7.6%3.8%3.2%
Feb 202642.4%23.1%12.2%7.9%7.6%3.1%3.7%
Mar 202639.4%26.2%11.3%8.8%7.8%3.5%3%
Apr 202642.6%23.2%12.3%7.9%8.4%2.5%3.2%
May 202643.3%23.6%12.5%7.9%7%2.6%3.2%
Jun 202640.5%22.1%14.7%9.1%8%2.4%3.1%
Jul 202640.7%22.2%14.8%9.1%7.3%2.4%3.5%
Aug 202640.3%26.8%14.6%7.4%6%2%2.9%
Sep 202641.4%27.6%12.3%9.3%5.5%2%1.9%

How has the Sitters and Yoopies comparison changed over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending September 2026: Yoopies took it in January 2026, Sitters took it in February 2026, Yoopies took it in March 2026, Sitters took it in April 2026, Yoopies took it in September 2026.
  • Across the 12 months ending September 2026, Sitters’ share of searches among babysitting platforms in the United Kingdom moved from 3.2% to 1.9%, and its estimated monthly branded searches moved from 590 to 380.
  • Across the 12 months ending September 2026, Yoopies’ share of searches among babysitting platforms in the United Kingdom moved from 3.2% to 2%, and its estimated monthly branded searches moved from 590 to 390.

How did search popularity change for United Kingdom babysitting platforms in September 2026?

2 changes
  1. In September 2026, Sitters lost share of searches among babysitting platforms in the United Kingdom, from 2.9% to 1.9%.

  2. In September 2026, Yoopies rose from 7th to 6th among babysitting platforms in the United Kingdom.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Sitters’ and Yoopies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sitters

3 branded search terms

  • sitters babysitting
  • sitters co uk
  • sitters uk

Yoopies

1 branded search term

  • yoopies

How the Brand Demand Index is measured

Other head-to-heads among babysitting platforms

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