Sitters vs Tinies:Which is more popular?
In September 2026, Tinies had more branded searches than Sitters among babysitting platforms in the United Kingdom. Tinies had about 1,070 branded searches, while Sitters had 380. Tinies made up 5.5% of all babysitting platform searches we track, and Sitters accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about babysitting platforms, Sitters appeared in three of the five answers and Tinies in one. Sitters was mentioned before Tinies in two out of three answers that named either.
Who do people search for more?
Tinies, about 3 searches for every 1 for Sitters
Who does AI mention more?
Sitters, mentioned in 3 of 5 answers, Tinies in 1
Who does AI recommend more?
Sitters, named ahead of Tinies in 2 of 3 answers
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Top babysitting platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sitters was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Tinies was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sitters was listed before Tinies in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Childcare.co.uk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bubble3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Sitters3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Babysits1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Tinies1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Care.com0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yoopies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about babysitting platforms
5 answers
Asked ChatGPT
“How do I find a reliable babysitter in the UK?”
Asked ChatGPT
“What's the best app for booking a babysitter in the UK?”
Asked ChatGPT
“Where can I find a nanny for after school in the UK?”
Searched Google, AI Overview
“babysitter”
Searched Google, AI Overview
“babysitting”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Sitters or Tinies more popular in search?
This chart shows how often people search Google for Sitters and Tinies by name. Each line represents a brand's share of searches for all seven babysitting platforms we track, month by month, from searches in United Kingdom.
Share of searches by month for Tinies, Sitters. The figures are in the table below the chart.
View monthly share of searches table
| Month | Childcare.co.uk | Babysits | Care.com | Bubble | Tinies | Yoopies | Sitters |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.1% | 29.6% | 13.1% | 6.6% | 8.1% | 3.2% | 3.2% |
| Nov 2025 | 38.4% | 25.6% | 14% | 7% | 8.6% | 2.8% | 3.6% |
| Dec 2025 | 32.6% | 32.6% | 11.9% | 7.5% | 8.2% | 3.6% | 3.7% |
| Jan 2026 | 42.9% | 23.3% | 12.7% | 6.4% | 7.6% | 3.8% | 3.2% |
| Feb 2026 | 42.4% | 23.1% | 12.2% | 7.9% | 7.6% | 3.1% | 3.7% |
| Mar 2026 | 39.4% | 26.2% | 11.3% | 8.8% | 7.8% | 3.5% | 3% |
| Apr 2026 | 42.6% | 23.2% | 12.3% | 7.9% | 8.4% | 2.5% | 3.2% |
| May 2026 | 43.3% | 23.6% | 12.5% | 7.9% | 7% | 2.6% | 3.2% |
| Jun 2026 | 40.5% | 22.1% | 14.7% | 9.1% | 8% | 2.4% | 3.1% |
| Jul 2026 | 40.7% | 22.2% | 14.8% | 9.1% | 7.3% | 2.4% | 3.5% |
| Aug 2026 | 40.3% | 26.8% | 14.6% | 7.4% | 6% | 2% | 2.9% |
| Sep 2026 | 41.4% | 27.6% | 12.3% | 9.3% | 5.5% | 2% | 1.9% |
How has the Sitters and Tinies comparison changed over the last 12 months?
3 findings
- Tinies was ahead of Sitters in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sitters’ share of searches among babysitting platforms in the United Kingdom moved from 3.2% to 1.9%, and its estimated monthly branded searches moved from 590 to 380.
- Across the 12 months ending September 2026, Tinies’ share of searches among babysitting platforms in the United Kingdom moved from 8.1% to 5.5%, and its estimated monthly branded searches moved from 1.5K to 1.1K.
How did search popularity change for United Kingdom babysitting platforms in September 2026?
2 changes
In September 2026, Sitters lost share of searches among babysitting platforms in the United Kingdom, from 2.9% to 1.9%.
In September 2026, Tinies lost share of searches among babysitting platforms in the United Kingdom, from 6% to 5.5%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Sitters’ and Tinies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among babysitting platforms
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