Silver Cross vs UPPAbaby:Which is more popular?
In September 2026, Silver Cross had more branded searches than UPPAbaby among pram and pushchair brands in the United Kingdom. Silver Cross had about 27,100 branded searches, while UPPAbaby had 2,400. Silver Cross made up 17.6% of all pram and pushchair brand searches we track, and UPPAbaby accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about pram and pushchair brands, Silver Cross appeared in three of the five answers and UPPAbaby in none.
Who do people search for more?
Silver Cross, about 11 searches for every 1 for UPPAbaby
Who does AI mention more?
Silver Cross, mentioned in 3 of 5 answers, UPPAbaby in 0
Who does AI recommend more?
Silver Cross, the only one of the two named
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Top pram and pushchair brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Silver Cross was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. UPPAbaby did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bugaboo1st
iCandy2nd
Nuna3rd
Joie4th- Silver Cross5th
Joolz6th
Ickle Bubba7th
Cybex8th
Mamas & Papas9th- +2 more
UPPAbaby–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Silver Cross3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bugaboo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Joie3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- iCandy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nuna2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ickle Bubba1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cybex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mamas & Papas1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Joolz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- UPPAbaby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pram and pushchair brands
5 answers
Asked ChatGPT
“What's the best pram for a newborn in the UK?”
Asked ChatGPT
“Which pushchair is best for city living?”
Asked ChatGPT
“What's the best travel system pram?”
Searched Google, AI Overview
“prams”
Searched Google, AI Overview
“pushchairs”
- 1Joie
- 1
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Silver Cross or UPPAbaby more popular in search?
This chart shows how often people search Google for Silver Cross and UPPAbaby by name. Each line represents a brand's share of searches for all 12 pram and pushchair brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Silver Cross, UPPAbaby. The figures are in the table below the chart.
View monthly share of searches table
| Month | iCandy | Silver Cross | Bugaboo | Ickle Bubba | Venicci | Nuna | Cybex | Joie | Mamas & Papas | Babyzen | Joolz | UPPAbaby |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.6% | 16.5% | 13.5% | 11% | 9.6% | 7.4% | 4% | 4% | 4% | 3.3% | 2.2% | 1.8% |
| Nov 2025 | 20.7% | 16.3% | 13.4% | 13.4% | 8.1% | 7.3% | 4.9% | 4% | 4% | 3.3% | 2.6% | 2.2% |
| Dec 2025 | 23.5% | 17.2% | 11.5% | 11.5% | 8.2% | 7.7% | 5.1% | 4.2% | 4.2% | 2.8% | 2.3% | 1.9% |
| Jan 2026 | 22.5% | 17.8% | 11.9% | 11.9% | 8.9% | 6.5% | 5.3% | 4.3% | 3.5% | 3.5% | 1.9% | 1.9% |
| Feb 2026 | 22.9% | 18.1% | 12.1% | 12.1% | 9% | 6.6% | 4.4% | 4.4% | 3.6% | 2.9% | 1.9% | 1.9% |
| Mar 2026 | 20.7% | 16.3% | 13.4% | 13.4% | 8.1% | 7.3% | 4.9% | 4.9% | 4% | 3.3% | 2.2% | 1.7% |
| Apr 2026 | 21.4% | 16.9% | 11.3% | 11.3% | 8.4% | 9.2% | 5% | 5% | 4.1% | 3.4% | 2.2% | 1.8% |
| May 2026 | 22.2% | 17.6% | 11.7% | 11.7% | 8.8% | 7.8% | 5.3% | 4.3% | 3.5% | 2.9% | 2.3% | 1.9% |
| Jun 2026 | 18.8% | 18.2% | 14.9% | 12.1% | 9% | 8.1% | 4.4% | 4.4% | 3.6% | 2.9% | 1.9% | 1.6% |
| Jul 2026 | 18.4% | 17.8% | 14.6% | 11.9% | 8.9% | 9.7% | 4.3% | 4.3% | 3.6% | 2.9% | 1.9% | 1.6% |
| Aug 2026 | 20.3% | 17.1% | 11.4% | 11.4% | 10.4% | 9.3% | 5.1% | 5.1% | 3.4% | 2.3% | 2.3% | 1.8% |
| Sep 2026 | 22.3% | 17.6% | 11.8% | 11.8% | 10.2% | 7.9% | 4.3% | 4.3% | 3.5% | 2.3% | 2.3% | 1.6% |
How has the Silver Cross and UPPAbaby comparison changed over the last 12 months?
3 findings
- Silver Cross was ahead of UPPAbaby in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Silver Cross’ share of searches among pram and pushchair brands in the United Kingdom moved from 16.5% to 17.6%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, UPPAbaby’s share of searches among pram and pushchair brands in the United Kingdom moved from 1.8% to 1.6%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
How did search popularity change for United Kingdom pram and pushchair brands in September 2026?
2 changes
In September 2026, Silver Cross gained share of searches among pram and pushchair brands in the United Kingdom, from 17.1% to 17.6%.
Estimated monthly branded searches for UPPAbaby in the United Kingdom fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Silver Cross’ and UPPAbaby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Silver Cross
1 branded search term
- silver cross pram
UPPAbaby
1 branded search term
- uppababy
Other head-to-heads among pram and pushchair brands
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