Brandwave

Seatfrog vs Split My Fare:Which is more popular?

In September 2026, Seatfrog had more branded searches than Split My Fare among train ticket retailers in the United Kingdom. Seatfrog had about 12,100 branded searches, while Split My Fare had 9,900. Seatfrog made up 0.28% of all train ticket retailer searches we track, and Split My Fare accounted for 0.23%. When we asked ChatGPT and Google AI Overviews about train ticket retailers, Split My Fare appeared in one of the five answers and Seatfrog in none.

Among train ticket retailers in the United Kingdom in September 2026

Who do people search for more?

Seatfrog, about 22% more searches than Split My Fare

Seatfrog 12.1K searchesSplit My Fare 9.9K searches

Who does AI mention more?

Split My Fare, mentioned in 1 of 5 answers, Seatfrog in 0

Split My Fare in 1 of 5Seatfrog in 0 of 5

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Top train ticket retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Split My Fare was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Seatfrog did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Trainline3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TrainPal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Split My Fare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seatfrog0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Raileasy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about train ticket retailers

5 answers

  • Asked ChatGPT

    “Where should I buy train tickets in the UK?”

    1. 1Trainline

  • Asked ChatGPT

    “What are the best apps for buying train tickets in the UK?”

    1. 1Trainline
    2. 2TrainPal

  • Asked ChatGPT

    “What's the cheapest way to buy train tickets in the UK?”

    1. 1Split My Fare

  • Searched Google, AI Overview

    “train tickets”

    1. 1Trainline

  • Searched Google, AI Overview

    “cheap train tickets”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

    Is Seatfrog or Split My Fare more popular in search?

    This chart shows how often people search Google for Seatfrog and Split My Fare by name. Each line represents a brand's share of searches for all five train ticket retailers we track, month by month, from searches in United Kingdom.

    Seatfrog and Split My Fare among train ticket retailers in the United Kingdom, by month

    Share of searches by month for Seatfrog, Split My Fare. The figures are in the table below the chart.

    View monthly share of searches table
    MonthTrainlineTrainPalSeatfrogSplit My FareRaileasy
    Oct 202595.3%3.8%0.42%0.28%0.19%
    Nov 202596%3.2%0.42%0.28%0.15%
    Dec 202596.7%2.6%0.35%0.23%0.16%
    Jan 202696%3.2%0.35%0.28%0.15%
    Feb 202696.1%3.2%0.35%0.23%0.16%
    Mar 202696%3.2%0.35%0.28%0.19%
    Apr 202695.4%3.8%0.35%0.28%0.15%
    May 202695.4%3.8%0.35%0.28%0.15%
    Jun 202695.4%3.8%0.35%0.23%0.15%
    Jul 202694.6%4.7%0.28%0.28%0.15%
    Aug 202694.5%4.6%0.34%0.28%0.19%
    Sep 202694.7%4.7%0.28%0.23%0.15%

    How has the Seatfrog and Split My Fare comparison changed over the last 12 months?

    3 findings

    How did search popularity change for United Kingdom train ticket retailers in September 2026?

    2 changes

    1. Estimated monthly branded searches for Seatfrog in the United Kingdom fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

    2. Estimated monthly branded searches for Split My Fare in the United Kingdom fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Seatfrog’s and Split My Fare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Seatfrog

    1 branded search term

    • seatfrog

    Split My Fare

    1 branded search term

    • split my fare

    How the Brand Demand Index is measured

    Other head-to-heads among train ticket retailers

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