Safestore vs StorageMart:Which is searched more in United Kingdom?
In September 2026, StorageMart had more branded searches than Safestore among storage facilities in United Kingdom. StorageMart was estimated to have 6.6K branded searches compared to Safestore’s 2.9K, and held an 18.3% Share of Search versus Safestore’s 8%.
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Which is more popular in search, Safestore or StorageMart?
Compare the storage facilities homeowners choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for StorageMart, Safestore. The figures are in the table below the chart.
View monthly share of search table
| Month | Big Yellow | StorageMart | Safestore |
|---|---|---|---|
| Oct 2025 | 78.3% | 13% | 8.7% |
| Nov 2025 | 76.2% | 15.5% | 8.3% |
| Dec 2025 | 79.6% | 13.2% | 7.2% |
| Jan 2026 | 76.9% | 15% | 8.1% |
| Feb 2026 | 76.2% | 15.5% | 8.3% |
| Mar 2026 | 75.7% | 15.8% | 8.5% |
| Apr 2026 | 75.7% | 15.8% | 8.5% |
| May 2026 | 79.1% | 13.6% | 7.3% |
| Jun 2026 | 77.4% | 15.7% | 6.9% |
| Jul 2026 | 73.1% | 18.7% | 8.2% |
| Aug 2026 | 73.7% | 18.3% | 8% |
| Sep 2026 | 73.7% | 18.3% | 8% |
How has the Safestore and StorageMart comparison changed over the last 12 months?
3 findings
- StorageMart was ahead of Safestore in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Safestore’s estimated Share of Search among storage facilities in United Kingdom moved from 8.7% to 8%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
- Across the 12 months ending September 2026, StorageMart’s estimated Share of Search among storage facilities in United Kingdom moved from 13% to 18.3%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
How did search popularity change for United Kingdom storage facilities in September 2026?
2 changes
Estimated monthly branded searches for StorageMart in United Kingdom rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.
Estimated monthly branded searches for Safestore in United Kingdom fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
Other head-to-heads among storage facilities
How each brand is measured
Brandwave collects information about searches that people make online using Safestore’s and StorageMart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Safestore
1 branded search term
- safe store
StorageMart
1 branded search term
- storagemart
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.