Brandwave

Storage facilities in United Kingdom:Which are searched most?

In September 2026, Big Yellow was the most searched among storage facilities in United Kingdom, with an estimated 26.6K branded searches and 73.7% estimated Share of Search within this set.

Share of Search, September 2026
  1. Big Yellow73.7%
  2. StorageMart18.3%
  3. Safestore8%

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Share of SearchLeaderboard

Compare the storage facilities homeowners choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among storage facilities in United Kingdom, by month

Share of Search by month for Big Yellow, StorageMart, Safestore. The figures are in the table below the chart.

View monthly share of search table
MonthBig YellowStorageMartSafestore
Oct 202578.3%13%8.7%
Nov 202576.2%15.5%8.3%
Dec 202579.6%13.2%7.2%
Jan 202676.9%15%8.1%
Feb 202676.2%15.5%8.3%
Mar 202675.7%15.8%8.5%
Apr 202675.7%15.8%8.5%
May 202679.1%13.6%7.3%
Jun 202677.4%15.7%6.9%
Jul 202673.1%18.7%8.2%
Aug 202673.7%18.3%8%
Sep 202673.7%18.3%8%

This month’s ranking, September 2026

  1. 1.Big Yellow

    73.7%

    Held 1st. 26.6K estimated branded searches, 0% vs prior month. Share 0 points.

  2. Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  3. Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among storage facilities in United Kingdom?

In September 2026, Big Yellow was the most searched among storage facilities in United Kingdom, with an estimated 26.6K branded searches and 73.7% estimated Share of Search within this set. StorageMart is in 2nd place, 55.4 percentage points behind at 18.3% Share of Search.

United Kingdom storage facilities, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Big Yellow78.3% → 73.7%79.6%Dec 202573.1%Jul 20261st
StorageMart13% → 18.3%18.7%Jul 202613%Oct 20252nd
Safestore8.7% → 8%8.7%Oct 20256.9%Jun 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Big Yellow’s estimated Share of Search among storage facilities in United Kingdom decreased from 78.3% to 73.7%.
  • Across the 12 months ending September 2026, StorageMart’s estimated Share of Search among storage facilities in United Kingdom increased from 13% to 18.3%.
  • Across the 12 months ending September 2026, Safestore’s estimated Share of Search among storage facilities in United Kingdom decreased from 8.7% to 8%.
  • Across the 12 months ending September 2026, Big Yellow’s estimated Share of Search among storage facilities in United Kingdom peaked at 79.6% in December 2025 and was lowest at 73.1% in July 2026.
  • Across the 12 months ending September 2026, StorageMart’s estimated Share of Search among storage facilities in United Kingdom peaked at 18.7% in July 2026 and was lowest at 13% in October 2025.
  • Across the 12 months ending September 2026, Safestore’s estimated Share of Search among storage facilities in United Kingdom peaked at 8.7% in October 2025 and was lowest at 6.9% in June 2026.

How did search popularity change for United Kingdom storage facilities in September 2026?

  1. Estimated monthly branded searches for StorageMart in United Kingdom rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

  2. Estimated monthly branded searches for Safestore in United Kingdom fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

  3. Estimated monthly branded searches for Big Yellow in United Kingdom fell 18.2% over 12 measured months, from 32.5K to 26.6K in September 2026.

How the Brand Demand Index is measured

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