How popular isSafestore in search?
In September 2026, there were an estimated 2.9K branded searches for Safestore in United Kingdom which is down 19.4% over the last 12 months. Safestore holds 8% estimated Share of Search among United Kingdom storage facilities and is ranked 3rd of 3 competitors for search popularity.
Big Yellow73.7%
StorageMart18.3%
Safestore8%
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Which storage facilities compete with Safestore?
Share of Search by month for Big Yellow, StorageMart, Safestore. The figures are in the table below the chart.
View monthly share of search table
| Month | Big Yellow | StorageMart | Safestore |
|---|---|---|---|
| Oct 2025 | 78.3% | 13% | 8.7% |
| Nov 2025 | 76.2% | 15.5% | 8.3% |
| Dec 2025 | 79.6% | 13.2% | 7.2% |
| Jan 2026 | 76.9% | 15% | 8.1% |
| Feb 2026 | 76.2% | 15.5% | 8.3% |
| Mar 2026 | 75.7% | 15.8% | 8.5% |
| Apr 2026 | 75.7% | 15.8% | 8.5% |
| May 2026 | 79.1% | 13.6% | 7.3% |
| Jun 2026 | 77.4% | 15.7% | 6.9% |
| Jul 2026 | 73.1% | 18.7% | 8.2% |
| Aug 2026 | 73.7% | 18.3% | 8% |
| Sep 2026 | 73.7% | 18.3% | 8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.7% | 26.6K | 0% | 0 points | |
| 2, held 2nd | 18.3% | 6.6K | 0% | 0 points | |
| 3, held 3rd | 8% | 2.9K | 0% | 0 points |
73.7%
Held 1st. 26.6K estimated branded searches, 0% vs prior month. Share 0 points.
18.3%
Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
8%
Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Safestore and its closest rivals
Every comparison with Safestore
2 comparisons
How has branded search demand for Safestore changed in United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Safestore in United Kingdom fell from 3.6K to 2.9K.
- Across the 12 months ending September 2026, Safestore’s estimated Share of Search among storage facilities in United Kingdom decreased from 8.7% to 8%.
- Across the 12 months ending September 2026, Safestore’s estimated Share of Search among storage facilities in United Kingdom peaked at 8.7% in October 2025 and was lowest at 6.9% in June 2026.
How did search popularity change for United Kingdom storage facilities in September 2026?
3 changes
Estimated monthly branded searches for StorageMart in United Kingdom rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.
Estimated monthly branded searches for Safestore in United Kingdom fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
Estimated monthly branded searches for Big Yellow in United Kingdom fell 18.2% over 12 measured months, from 32.5K to 26.6K in September 2026.
How is Safestore measured?
Brandwave collects information about searches that people make online using Safestore’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- safe store
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Is Safestore your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.