Brandwave

Rowlands Pharmacy vs Superdrug:Which is more popular?

In September 2026, Superdrug had more branded searches than Rowlands Pharmacy among pharmacy chains in the United Kingdom. Superdrug had about 1.5 million branded searches, while Rowlands Pharmacy had 49,500. Superdrug made up 50.2% of all pharmacy chain searches we track, and Rowlands Pharmacy accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about pharmacy chains, Superdrug appeared in two of the four answers and Rowlands Pharmacy in one. Superdrug was mentioned before Rowlands Pharmacy in every answer that named either.

Among pharmacy chains in the United Kingdom in September 2026

Who do people search for more?

Superdrug, about 30 searches for every 1 for Rowlands Pharmacy

Superdrug 1.5M searchesRowlands Pharmacy 49.5K searches

Who does AI mention more?

Superdrug, mentioned in 2 of 4 answers, Rowlands Pharmacy in 1

Superdrug in 2 of 4Rowlands Pharmacy in 1 of 4

Who does AI recommend more?

Superdrug, named ahead of Rowlands Pharmacy in 2 of 2 answers

Superdrug first in 2Rowlands Pharmacy never first

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Top pharmacy chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Superdrug was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Rowlands Pharmacy was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Superdrug was listed before Rowlands Pharmacy in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Boots1st
  2. Superdrug2nd
  3. Pharmacy2U3rd
  4. Well Pharmacy4th
  5. Rowlands Pharmacy5th
  6. Day Lewis–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Boots3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Superdrug2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pharmacy2U2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Well Pharmacy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rowlands Pharmacy1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Day Lewis0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about pharmacy chains

4 answers

  • Asked ChatGPT

    “Which pharmacy should I use in the UK?”

    1. 1Boots
    2. 2Superdrug

  • Asked ChatGPT

    “What are the best pharmacy chains in the UK?”

    1. 1Boots
    2. 2Superdrug
    3. 3Well Pharmacy
    4. 4Rowlands Pharmacy
    5. 5Pharmacy2U

  • Asked ChatGPT

    “What's the best UK pharmacy for repeat prescriptions?”

    1. 1Boots
    2. 2Pharmacy2U

  • Searched Google, AI Overview

    “pharmacy near me”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “chemist”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

    Is Rowlands Pharmacy or Superdrug more popular in search?

    This chart shows how often people search Google for Rowlands Pharmacy and Superdrug by name. Each line represents a brand's share of searches for all six pharmacy chains we track, month by month, from searches in United Kingdom.

    Rowlands Pharmacy and Superdrug among pharmacy chains in the United Kingdom, by month

    Share of searches by month for Superdrug, Rowlands Pharmacy. The figures are in the table below the chart.

    View monthly share of searches table
    MonthSuperdrugBootsWell PharmacyPharmacy2URowlands PharmacyDay Lewis
    Oct 202553.8%30.9%7.2%4.9%1.8%1.5%
    Nov 202562.6%24.7%5.6%4.6%1.4%1.1%
    Dec 202561.6%24%6.8%4.5%1.7%1.4%
    Jan 202652.5%30.2%7%7%1.7%1.4%
    Feb 202656.5%26.6%7.6%6.2%1.5%1.5%
    Mar 202653.2%30.6%7.1%5.9%1.8%1.4%
    Apr 202653.2%30.6%7.1%5.9%1.8%1.4%
    May 202655.1%31.1%6.1%5%1.5%1.2%
    Jun 202653.5%30.5%7.2%5.9%1.4%1.4%
    Jul 202655.1%31.3%6.1%5%1.5%1%
    Aug 202655.5%31.6%6.1%4.1%1.5%1.2%
    Sep 202650.2%34.6%6.7%5.5%1.7%1.4%

    How has the Rowlands Pharmacy and Superdrug comparison changed over the last 12 months?

    3 findings

    How did search popularity change for United Kingdom pharmacy chains in September 2026?

    2 changes

    1. In September 2026, Superdrug lost share of searches among pharmacy chains in the United Kingdom, from 55.5% to 50.2%.

    2. Estimated monthly branded searches for Rowlands Pharmacy in the United Kingdom fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Rowlands Pharmacy’s and Superdrug’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Rowlands Pharmacy

    1 branded search term

    • rowlands pharmacy

    Superdrug

    1 branded search term

    • superdrug

    How the Brand Demand Index is measured

    Other head-to-heads among pharmacy chains

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