Rippling vs Sage HR:Which is more popular?
In September 2026, Sage HR had more branded searches than Rippling among HR software in the United Kingdom. Sage HR had about 27,100 branded searches, while Rippling had 18,100. Sage HR made up 6.7% of all HR software searches we track, and Rippling accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about HR software, Sage HR appeared in four of the five answers and Rippling in three. Sage HR was mentioned before Rippling in every answer that named either.
Who do people search for more?
Sage HR, about 50% more searches than Rippling
Who does AI mention more?
Sage HR, mentioned in 4 of 5 answers, Rippling in 3
Who does AI recommend more?
Sage HR, named ahead of Rippling in 4 of 4 answers
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Top HR software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sage HR was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Rippling was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Sage HR was listed before Rippling in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Breathe1st
CharlieHR2nd- Sage HR3rd
BrightHR4th
Employment Hero5th
Rippling6th
Access PeopleHR7th
Personio8th
HiBob9th
Cezanne HR–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Breathe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- BrightHR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sage HR4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- CharlieHR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rippling3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Employment Hero3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Personio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- HiBob1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Access PeopleHR1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cezanne HR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about HR software
5 answers
Asked ChatGPT
“Which HR software should my small business use in the UK?”
Asked ChatGPT
“What are the best HR software platforms in the UK?”
Asked ChatGPT
“What's the best HR software in the UK for a company with 30 employees?”
Searched Google, AI Overview
“hr software”
Searched Google, AI Overview
“hr software for small business”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Rippling or Sage HR more popular in search?
This chart shows how often people search Google for Rippling and Sage HR by name. Each line represents a brand's share of searches for all ten HR software we track, month by month, from searches in United Kingdom.
Share of searches by month for Sage HR, Rippling. The figures are in the table below the chart.
View monthly share of searches table
| Month | BrightHR | Breathe | HiBob | Sage HR | Rippling | Access PeopleHR | CharlieHR | Employment Hero | Cezanne HR | Personio |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.6% | 21.6% | 7.9% | 6.5% | 2.4% | 4.3% | 4.3% | 2.9% | 1.9% | 1.6% |
| Nov 2025 | 48.7% | 18.4% | 8.2% | 6.8% | 2.5% | 4.5% | 4.5% | 3% | 2% | 1.3% |
| Dec 2025 | 46.5% | 21.6% | 7.9% | 6.5% | 2.9% | 4.3% | 4.3% | 2.9% | 1.9% | 1.3% |
| Jan 2026 | 45.7% | 21.1% | 7.7% | 7.7% | 2.8% | 4.2% | 4.2% | 2.8% | 2.3% | 1.3% |
| Feb 2026 | 49.5% | 18.7% | 8.4% | 6.9% | 2.5% | 3.7% | 3.7% | 3.1% | 2.1% | 1.4% |
| Mar 2026 | 46.5% | 21.5% | 7.9% | 6.4% | 2.9% | 3.5% | 4.3% | 3.5% | 1.9% | 1.6% |
| Apr 2026 | 49.2% | 18.6% | 6.8% | 6.8% | 3% | 3.7% | 4.6% | 3.7% | 2% | 1.4% |
| May 2026 | 49.8% | 18.9% | 6.9% | 6.9% | 3.1% | 3.8% | 3.8% | 3.8% | 1.7% | 1.4% |
| Jun 2026 | 46.5% | 21.5% | 7.9% | 6.4% | 2.9% | 3.5% | 4.3% | 3.5% | 1.9% | 1.6% |
| Jul 2026 | 46.8% | 21.7% | 7.9% | 6.5% | 2.9% | 3.5% | 4.3% | 3.5% | 1.6% | 1.3% |
| Aug 2026 | 44% | 20.4% | 9.1% | 7.5% | 4.1% | 3.3% | 4.1% | 4.1% | 1.8% | 1.5% |
| Sep 2026 | 48.4% | 18.3% | 8.2% | 6.7% | 4.5% | 3.7% | 3.7% | 3.7% | 1.6% | 1.3% |
How has the Rippling and Sage HR comparison changed over the last 12 months?
3 findings
- Sage HR was ahead of Rippling in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rippling’s share of searches among HR software in the United Kingdom moved from 2.4% to 4.5%, and its estimated monthly branded searches moved from 9.9K to 18.1K.
- Across the 12 months ending September 2026, Sage HR’s share of searches among HR software in the United Kingdom moved from 6.5% to 6.7%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for United Kingdom HR software in September 2026?
2 changes
In September 2026, Sage HR lost share of searches among HR software in the United Kingdom, from 7.5% to 6.7%.
Rippling’s share of searches among HR software in the United Kingdom has gained ground for 3 months in a row, from 2.9% to 4.5% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Rippling’s and Sage HR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among HR software
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