Rentguard vs Simply Business:Which is more popular?
In September 2026, Simply Business had more branded searches than Rentguard among landlord insurance providers in the United Kingdom. Simply Business had about 1,600 branded searches, while Rentguard had 170. Simply Business made up 8.6% of all landlord insurance provider searches we track, and Rentguard accounted for 0.92%. When we asked ChatGPT and Google AI Overviews about landlord insurance providers, neither Rentguard nor Simply Business appeared in any of the five answers.
Who do people search for more?
Simply Business, about 9 searches for every 1 for Rentguard
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top landlord insurance providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Rentguard nor Simply Business showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Direct Line4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Alan Boswell3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aviva2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HomeLet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Simply Business0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rentguard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hiscox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about landlord insurance providers
5 answers
Asked ChatGPT
“What's the best landlord insurance in the UK?”
Asked ChatGPT
“Which company should I use for landlord insurance on a buy-to-let?”
Asked ChatGPT
“Who offers the best rent guarantee and landlord cover?”
Searched Google, AI Overview
“landlord insurance”
Searched Google, AI Overview
“landlord insurance uk”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Rentguard or Simply Business more popular in search?
This chart shows how often people search Google for Rentguard and Simply Business by name. Each line represents a brand's share of searches for all seven landlord insurance providers we track, month by month, from searches in United Kingdom.
Share of searches by month for Simply Business, Rentguard. The figures are in the table below the chart.
View monthly share of searches table
| Month | HomeLet | Direct Line | Simply Business | Aviva | Alan Boswell | Rentguard | Hiscox |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.3% | 37.7% | 7.4% | 5% | 1.8% | 1.5% | 0.29% |
| Nov 2025 | 46.7% | 38% | 7.5% | 4.1% | 1.8% | 1.5% | 0.29% |
| Dec 2025 | 46.2% | 37.8% | 7% | 5% | 2.2% | 1.5% | 0.35% |
| Jan 2026 | 41.8% | 41.8% | 8.2% | 4.5% | 2% | 1.3% | 0.36% |
| Feb 2026 | 46.6% | 38% | 7.5% | 4.1% | 2.2% | 1.2% | 0.4% |
| Mar 2026 | 46.3% | 37.8% | 7.4% | 4.1% | 2.7% | 1.2% | 0.4% |
| Apr 2026 | 51.4% | 34.3% | 6.3% | 3.7% | 2.5% | 1.3% | 0.44% |
| May 2026 | 56.4% | 30.8% | 5.7% | 3.4% | 2.2% | 0.97% | 0.51% |
| Jun 2026 | 56.7% | 30.9% | 5.7% | 3.4% | 1.8% | 0.97% | 0.4% |
| Jul 2026 | 60.9% | 27.2% | 5% | 3.6% | 2% | 0.86% | 0.45% |
| Aug 2026 | 54.5% | 29.7% | 7.2% | 4.8% | 2.6% | 0.77% | 0.39% |
| Sep 2026 | 53.5% | 29.2% | 8.6% | 4.8% | 2.6% | 0.92% | 0.38% |
Simply Business sells other things too, so only its searches that name this product count here, like “simply business landlord insurance”.
How has the Rentguard and Simply Business comparison changed over the last 12 months?
3 findings
- Simply Business was ahead of Rentguard in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rentguard’s share of searches among landlord insurance providers in the United Kingdom moved from 1.5% to 0.92%, and its estimated monthly branded searches moved from 260 to 170.
- Across the 12 months ending September 2026, Simply Business’ share of searches among landlord insurance providers in the United Kingdom moved from 7.4% to 8.6%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
How did search popularity change for United Kingdom landlord insurance providers in September 2026?
2 changes
In September 2026, Simply Business gained share of searches among landlord insurance providers in the United Kingdom, from 7.2% to 8.6%.
Estimated monthly branded searches for Rentguard in the United Kingdom fell 34.6% over 12 measured months, from 260 to 170 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Rentguard’s and Simply Business’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rentguard
1 branded search term
- rentguard
Simply Business
1 branded search term
- simply business landlord insurance
Other head-to-heads among landlord insurance providers
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