How popular isHiscox?
In September 2026, people searched for Hiscox by name about 18,800 times in the United Kingdom, a 7.3% decrease from the previous year. These searches made up 0.38% of all United Kingdom landlord insurance provider searches, placing Hiscox seventh out of seven providers. When we asked both ChatGPT and Google AI Overviews about landlord insurance providers, Hiscox did not appear in any of the answers.
Hiscox is the seventh most searched of 7 competitors and not listed in any AI answer.
HomeLetShare of searches 53.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Direct LineShare of searches 29.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Simply BusinessShare of searches 8.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
AvivaShare of searches 4.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
HiscoxShare of searches 0.38%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top landlord insurance providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hiscox did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Direct Line4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Alan Boswell3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Aviva2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- HomeLet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Simply Business0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rentguard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Hiscox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about landlord insurance providers
5 answers
Asked ChatGPT
“What's the best landlord insurance in the UK?”
Asked ChatGPT
“Which company should I use for landlord insurance on a buy-to-let?”
Asked ChatGPT
“Who offers the best rent guarantee and landlord cover?”
Searched Google, AI Overview
“landlord insurance”
Searched Google, AI Overview
“landlord insurance uk”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Which landlord insurance providers compete with Hiscox?
Share of searches by month for HomeLet, Direct Line, Simply Business, Aviva, Alan Boswell, Hiscox. The figures are in the table below the chart.
View monthly share of searches table
| Month | HomeLet | Direct Line | Simply Business | Aviva | Alan Boswell | Rentguard | Hiscox |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.3% | 37.7% | 7.4% | 5% | 1.8% | 1.5% | 0.29% |
| Nov 2025 | 46.7% | 38% | 7.5% | 4.1% | 1.8% | 1.5% | 0.29% |
| Dec 2025 | 46.2% | 37.8% | 7% | 5% | 2.2% | 1.5% | 0.35% |
| Jan 2026 | 41.8% | 41.8% | 8.2% | 4.5% | 2% | 1.3% | 0.36% |
| Feb 2026 | 46.6% | 38% | 7.5% | 4.1% | 2.2% | 1.2% | 0.4% |
| Mar 2026 | 46.3% | 37.8% | 7.4% | 4.1% | 2.7% | 1.2% | 0.4% |
| Apr 2026 | 51.4% | 34.3% | 6.3% | 3.7% | 2.5% | 1.3% | 0.44% |
| May 2026 | 56.4% | 30.8% | 5.7% | 3.4% | 2.2% | 0.97% | 0.51% |
| Jun 2026 | 56.7% | 30.9% | 5.7% | 3.4% | 1.8% | 0.97% | 0.4% |
| Jul 2026 | 60.9% | 27.2% | 5% | 3.6% | 2% | 0.86% | 0.45% |
| Aug 2026 | 54.5% | 29.7% | 7.2% | 4.8% | 2.6% | 0.77% | 0.39% |
| Sep 2026 | 53.5% | 29.2% | 8.6% | 4.8% | 2.6% | 0.92% | 0.38% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.5% | 9.9K | 0% | -1 points | |
| 2, held 2nd | 29.2% | 5.4K | 0% | -0.5 points | |
| 3, held 3rd | 8.6% | 1.6K | +23.1% | +1.5 points | |
| 4, held 4th | 4.8% | 880 | 0% | -0.1 points | |
| 5, held 5th | 2.6% | 480 | 0% | 0 points | |
| 6, held 6th | 0.92% | 170 | +21.4% | +0.1 points | |
| 7, held 7th | 0.38% | 70 | 0% | 0 points |
1.
HomeLet53.5%
Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share -1 points.
29.2%
Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share -0.5 points.
8.6%
Held 3rd. 1.6K estimated branded searches, +23.1% vs prior month. Share +1.5 points.
4.
Aviva4.8%
Held 4th. 880 estimated branded searches, 0% vs prior month. Share -0.1 points.
2.6%
Held 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.
0.92%
Held 6th. 170 estimated branded searches, +21.4% vs prior month. Share +0.1 points.
7.
Hiscox0.38%
Held 7th. 70 estimated branded searches, 0% vs prior month. Share 0 points.
Hiscox, Direct Line and 2 other brands sell other things too, so only their searches that name this product count here, like “hiscox landlord insurance”.
Compare popularity between Hiscox and its closest rivals
Every comparison with Hiscox
9 comparisons
How has branded search demand for Hiscox changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hiscox in the United Kingdom fell from 20.3K to 18.8K.
- Across the 12 months ending September 2026, Hiscox’s share of searches among landlord insurance providers in the United Kingdom held steady, from 0.29% to 0.38%.
How did search popularity change for United Kingdom landlord insurance providers in September 2026?
6 changes
In September 2026, Simply Business gained share of searches among landlord insurance providers in the United Kingdom, from 7.2% to 8.6%.
In September 2026, HomeLet lost share of searches among landlord insurance providers in the United Kingdom, from 54.5% to 53.5%.
In September 2026, Direct Line lost share of searches among landlord insurance providers in the United Kingdom, from 29.7% to 29.2%.
Estimated monthly branded searches for Alan Boswell in the United Kingdom rose 50% over 12 measured months, from 320 to 480 in September 2026.
Estimated monthly branded searches for Hiscox in the United Kingdom rose 40% over 12 measured months, from 50 to 70 in September 2026.
Estimated monthly branded searches for Rentguard in the United Kingdom fell 34.6% over 12 measured months, from 260 to 170 in September 2026.
How are Hiscox’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hiscox’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hiscox
- hiscox business insurance
- hiscox landlord insurance
Do you work for Hiscox? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Hiscox compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Business insurance providers | 2nd of 5 | 25% | Show ranking |
| Landlord insurance providers | 7th of 7 | 0.38% | Shown above |
Is Hiscox your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.