Brandwave

How popular isHomeLet?

In September 2026, people searched for HomeLet by name about 9,900 times in the United Kingdom, a 22.2% increase from the previous year. These searches made up 53.5% of all United Kingdom landlord insurance provider searches, placing HomeLet first out of seven providers. When we asked both ChatGPT and Google AI Overviews about landlord insurance providers, HomeLet did not appear in any of the answers.

Search and AI answers in September 2026

HomeLet is the most searched of 7 competitors and not listed in any AI answer.

  1. HomeLetShare of searches 53.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Direct LineShare of searches 29.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. Simply BusinessShare of searches 8.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. AvivaShare of searches 4.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. Alan BoswellShare of searches 2.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

+2 more

HomeLet website (opens in a new tab)

Follow HomeLet and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top landlord insurance providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HomeLet did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Alan Boswell1st
  2. Direct Line2nd
  3. Aviva3rd
  4. HomeLet–
  5. Simply Business–
  6. Rentguard–
  7. Hiscox–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Direct Line4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alan Boswell3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aviva2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HomeLet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Simply Business0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rentguard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hiscox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about landlord insurance providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which landlord insurance providers compete with HomeLet?

HomeLet against landlord insurance providers in the United Kingdom, by month

Share of searches by month for HomeLet, Direct Line, Simply Business, Aviva, Alan Boswell. The figures are in the table below the chart.

View monthly share of searches table
MonthHomeLetDirect LineSimply BusinessAvivaAlan BoswellRentguardHiscox
Oct 202546.3%37.7%7.4%5%1.8%1.5%0.29%
Nov 202546.7%38%7.5%4.1%1.8%1.5%0.29%
Dec 202546.2%37.8%7%5%2.2%1.5%0.35%
Jan 202641.8%41.8%8.2%4.5%2%1.3%0.36%
Feb 202646.6%38%7.5%4.1%2.2%1.2%0.4%
Mar 202646.3%37.8%7.4%4.1%2.7%1.2%0.4%
Apr 202651.4%34.3%6.3%3.7%2.5%1.3%0.44%
May 202656.4%30.8%5.7%3.4%2.2%0.97%0.51%
Jun 202656.7%30.9%5.7%3.4%1.8%0.97%0.4%
Jul 202660.9%27.2%5%3.6%2%0.86%0.45%
Aug 202654.5%29.7%7.2%4.8%2.6%0.77%0.39%
Sep 202653.5%29.2%8.6%4.8%2.6%0.92%0.38%

  1. 1.HomeLet

    53.5%

    Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share -1 points.

  2. 2.Direct Line

    29.2%

    Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Simply Business

    8.6%

    Held 3rd. 1.6K estimated branded searches, +23.1% vs prior month. Share +1.5 points.

  4. 4.Aviva

    4.8%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Alan Boswell

    2.6%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Rentguard

    0.92%

    Held 6th. 170 estimated branded searches, +21.4% vs prior month. Share +0.1 points.

  7. 7.Hiscox

    0.38%

    Held 7th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

Direct Line, Simply Business and 2 other brands sell other things too, so only their searches that name this product count here, like “direct line landlord insurance”.

Compare popularity between HomeLet and its closest rivals

Every comparison with HomeLet

6 comparisons

How has branded search demand for HomeLet changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for HomeLet in the United Kingdom rose from 8.1K to 9.9K.
  • Across the 12 months ending September 2026, HomeLet’s share of searches among landlord insurance providers in the United Kingdom increased from 46.3% to 53.5%.
  • Across the 12 months ending September 2026, HomeLet’s share of searches among landlord insurance providers in the United Kingdom peaked at 60.9% in July 2026 and was lowest at 41.8% in January 2026.

How did search popularity change for United Kingdom landlord insurance providers in September 2026?

6 changes

  1. In September 2026, Simply Business gained share of searches among landlord insurance providers in the United Kingdom, from 7.2% to 8.6%.

  2. In September 2026, HomeLet lost share of searches among landlord insurance providers in the United Kingdom, from 54.5% to 53.5%.

  3. In September 2026, Direct Line lost share of searches among landlord insurance providers in the United Kingdom, from 29.7% to 29.2%.

  4. Estimated monthly branded searches for Alan Boswell in the United Kingdom rose 50% over 12 measured months, from 320 to 480 in September 2026.

  5. Estimated monthly branded searches for Hiscox in the United Kingdom rose 40% over 12 measured months, from 50 to 70 in September 2026.

  6. Estimated monthly branded searches for Rentguard in the United Kingdom fell 34.6% over 12 measured months, from 260 to 170 in September 2026.

How are HomeLet’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using HomeLet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • homelet

Do you work for HomeLet? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is HomeLet your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free