Red Wing vs UGG:Which is more popular?
In September 2026, UGG had more branded searches than Red Wing among boot brands in the United Kingdom. UGG had about 110,000 branded searches, while Red Wing had 14,800. UGG made up 20.9% of all boot brand searches we track, and Red Wing accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about boot brands, Red Wing appeared in one of the four answers and UGG in none.
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Top boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Red Wing was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. UGG did not appear in any of the four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dr. Martens2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
R.M. Williams2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Timberland1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Blundstone1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Red Wing1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Grenson1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
UGG0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hunter0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about boot brands
4 answers
Asked ChatGPT
“What are the best boot brands in the UK?”
Asked ChatGPT
“Which Chelsea boots last the longest?”
Asked ChatGPT
“What are good waterproof boots for walking in the UK?”
Searched Google, AI Overview
“chelsea boots”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“boots for women”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Red Wing or UGG more popular in search?
This chart shows how often people search Google for Red Wing and UGG by name. Each line represents a brand's share of searches for all eight boot brands we track, month by month, from searches in United Kingdom.
Share of searches by month for UGG, Red Wing. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dr. Martens | UGG | Timberland | Hunter | Blundstone | R.M. Williams | Red Wing | Grenson |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.9% | 27.3% | 15% | 3.7% | 5.5% | 3.7% | 3% | 0.9% |
| Nov 2025 | 42.1% | 28.1% | 15.4% | 3.1% | 4.6% | 3.8% | 2.1% | 0.76% |
| Dec 2025 | 41.5% | 27.8% | 15.2% | 3.1% | 4.6% | 4.6% | 2.5% | 0.75% |
| Jan 2026 | 46.4% | 20.8% | 17% | 3.4% | 5.1% | 3.4% | 2.8% | 1% |
| Feb 2026 | 52.1% | 12.8% | 15.7% | 3.8% | 5.8% | 5.8% | 3.1% | 0.93% |
| Mar 2026 | 58.7% | 7.9% | 14.5% | 2.9% | 5.3% | 6.5% | 3.5% | 0.7% |
| Apr 2026 | 61.8% | 6.8% | 12.4% | 2.5% | 5.5% | 6.8% | 3.7% | 0.6% |
| May 2026 | 64% | 4.7% | 12.8% | 2.1% | 5.7% | 7% | 3.1% | 0.5% |
| Jun 2026 | 60.9% | 5.5% | 12.2% | 2.4% | 5.5% | 10% | 3% | 0.59% |
| Jul 2026 | 65.4% | 7.2% | 10.7% | 2.6% | 3.9% | 7.2% | 2.6% | 0.4% |
| Aug 2026 | 55.9% | 13.8% | 13.8% | 4.1% | 4.1% | 5% | 2.8% | 0.53% |
| Sep 2026 | 46.8% | 20.9% | 14.1% | 6.3% | 4.2% | 4.2% | 2.8% | 0.68% |
How has the Red Wing and UGG comparison changed over the last 12 months?
3 findings
- UGG was ahead of Red Wing in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Red Wing’s share of searches among boot brands in the United Kingdom moved from 3% to 2.8%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
- Across the 12 months ending September 2026, UGG’s share of searches among boot brands in the United Kingdom moved from 27.3% to 20.9%, and its estimated monthly branded searches moved from 201K to 110K.
How did search popularity change for United Kingdom boot brands in September 2026?
2 changes
In September 2026, UGG overtook Timberland to rank 2nd among boot brands in the United Kingdom, with 20.9% of the searches.
Estimated monthly branded searches for Red Wing in the United Kingdom fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Red Wing’s and UGG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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