Brandwave

Quorn Stone vs Topps Tiles:Which is more popular?

In September 2026, Topps Tiles had more branded searches than Quorn Stone among tile retailers in the United Kingdom. Topps Tiles had about 165,000 branded searches, while Quorn Stone had 18,100. Topps Tiles made up 12.9% of all tile retailer searches we track, and Quorn Stone accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about tile retailers, both Quorn Stone and Topps Tiles appeared in all three answers. Topps Tiles was mentioned before Quorn Stone in every answer.

Among tile retailers in the United Kingdom in September 2026

Who do people search for more?

Topps Tiles, about 9 searches for every 1 for Quorn Stone

Topps Tiles 165K searchesQuorn Stone 18.1K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Quorn Stone in 3 of 3Topps Tiles in 3 of 3

Who does AI recommend more?

Topps Tiles, named ahead of Quorn Stone in every answer

Topps Tiles first in 3Quorn Stone never first

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Top tile retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Quorn Stone and Topps Tiles showed up in all three answers. Topps Tiles was listed before Quorn Stone in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Topps Tiles1st
  2. Quorn Stone2nd
  3. B&Q3rd
  4. Porcelanosa4th
  5. CTD Tiles5th
  6. Tile Mountain6th
  7. Tile Giant7th
  8. Fired Earth–
  9. Walls and Floors–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Topps Tiles3 of 3Named in 3 of 3 ChatGPT answers
  • Porcelanosa3 of 3Named in 3 of 3 ChatGPT answers
  • Quorn Stone3 of 3Named in 3 of 3 ChatGPT answers
  • B&Q2 of 3Named in 2 of 3 ChatGPT answers
  • Tile Mountain1 of 3Named in 1 of 3 ChatGPT answers
  • CTD Tiles1 of 3Named in 1 of 3 ChatGPT answers
  • Tile Giant1 of 3Named in 1 of 3 ChatGPT answers
  • Fired Earth0 of 3Named in 0 of 3 ChatGPT answers
  • Walls and Floors0 of 3Named in 0 of 3 ChatGPT answers

See every answer about tile retailers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.

Is Quorn Stone or Topps Tiles more popular in search?

This chart shows how often people search Google for Quorn Stone and Topps Tiles by name. Each line represents a brand's share of searches for all nine tile retailers we track, month by month, from searches in United Kingdom.

Quorn Stone and Topps Tiles among tile retailers in the United Kingdom, by month

Share of searches by month for Topps Tiles, Quorn Stone. The figures are in the table below the chart.

View monthly share of searches table
MonthB&QTopps TilesTile MountainPorcelanosaQuorn StoneFired EarthWalls and FloorsCTD TilesTile Giant
Oct 202580%10.8%2.7%1.5%0.97%1.7%0.79%0.43%1.2%
Nov 202579.6%10.8%2.6%1.4%0.79%2.5%0.79%0.43%0.97%
Dec 202583%9.1%2.7%1.5%0.82%0.95%0.67%0.37%0.82%
Jan 202679.7%10.8%3.2%1.8%1.2%1.2%0.79%0.43%0.97%
Feb 202680.3%10.9%3.3%1.5%1.2%0.95%0.8%0.36%0.8%
Mar 202683.5%9.2%2.8%1.2%1%0.71%0.67%0.3%0.67%
Apr 202686.2%7.8%2.3%0.85%0.85%0.6%0.47%0.25%0.7%
May 202686.5%7.8%2.3%1%0.86%0.52%0.47%0.21%0.31%
Jun 202686%7.7%2.3%1%1%0.6%0.57%0.25%0.46%
Jul 202683.5%9.2%2.8%1.2%1.2%0.62%0.68%0.3%0.45%
Aug 202681.2%11%3.3%1.2%1.2%0.73%0.66%0.29%0.44%
Sep 202678%12.9%3.9%1.4%1.4%0.86%0.77%0.42%0.42%

How has the Quorn Stone and Topps Tiles comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom tile retailers in September 2026?

2 changes
  1. In September 2026, Topps Tiles gained share of searches among tile retailers in the United Kingdom, from 11% to 12.9%.

  2. Estimated monthly branded searches for Quorn Stone in the United Kingdom rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Quorn Stone’s and Topps Tiles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Quorn Stone

1 branded search term

  • quorn stone

Topps Tiles

1 branded search term

  • topps tiles

How the Brand Demand Index is measured

Other head-to-heads among tile retailers

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