Prezzo vs Zizzi:Which is more popular?
In September 2026, Prezzo had more branded searches than Zizzi among restaurant chains in the United Kingdom. Prezzo had about 110,000 branded searches, while Zizzi had 74,000. Prezzo made up 3% of all restaurant chain searches we track, and Zizzi accounted for 2%. When we asked ChatGPT and Google AI Overviews about restaurant chains, neither Prezzo nor Zizzi appeared in any of the four answers.
Who do people search for more?
Prezzo, about 49% more searches than Zizzi
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
Follow Prezzo vs Zizzi and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top restaurant chains in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither Prezzo nor Zizzi showed up in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
wagamama1st
Nando's2nd
PizzaExpress3rd
Five Guys4th
Frankie & Benny's5th
Bella Italia6th
Toby Carvery7th
Harvester8th- +2 more
- Prezzo–
Zizzi–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- PizzaExpress3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Nando's3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- wagamama3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Toby Carvery2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Five Guys2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Frankie & Benny's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bella Italia2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Miller & Carter1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Prezzo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Zizzi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about restaurant chains
4 answers
Asked ChatGPT
“Which restaurant chain is the best in the UK?”
Asked ChatGPT
“What are the best chain restaurants in the UK?”
Asked ChatGPT
“Which UK restaurant chain is best for a family meal?”
Searched Google, AI Overview
“chain restaurants”
Searched Google, AI Overview
“restaurants near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Prezzo or Zizzi more popular in search?
This chart shows how often people search Google for Prezzo and Zizzi by name. Each line represents a brand's share of searches for all 12 restaurant chains we track, month by month, from searches in United Kingdom.
Share of searches by month for Prezzo, Zizzi. The figures are in the table below the chart.
View monthly share of searches table
| Month | PizzaExpress | Wetherspoons | Nando's | Toby Carvery | wagamama | Miller & Carter | Five Guys | Frankie & Benny's | Prezzo | Bella Italia | Zizzi | Harvester |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15% | 18.4% | 18.4% | 12.3% | 10% | 6.7% | 6.7% | 3.7% | 2% | 3.7% | 2% | 1.2% |
| Nov 2025 | 19.2% | 19.2% | 15.7% | 10.5% | 8.6% | 8.6% | 7% | 3.2% | 2.1% | 2.6% | 2.1% | 1.2% |
| Dec 2025 | 18.1% | 18.1% | 18.1% | 8.1% | 8.1% | 9.9% | 8.1% | 3% | 2.4% | 2.4% | 2.4% | 1.1% |
| Jan 2026 | 17.7% | 17.7% | 17.7% | 9.7% | 7.9% | 9.7% | 6.5% | 3.6% | 2.9% | 2.9% | 2.4% | 1.4% |
| Feb 2026 | 19.2% | 19.2% | 15.7% | 8.6% | 8.6% | 8.6% | 7% | 3.8% | 3.1% | 2.6% | 2.6% | 1.2% |
| Mar 2026 | 20.1% | 20.1% | 16.4% | 9% | 7.4% | 7.4% | 7.4% | 3.3% | 3.3% | 2.2% | 2.2% | 1.3% |
| Apr 2026 | 22.3% | 18.2% | 18.2% | 8.1% | 8.1% | 6.7% | 5.4% | 3% | 3.7% | 2.4% | 2.4% | 1.4% |
| May 2026 | 22.5% | 18.4% | 18.4% | 8.2% | 6.7% | 6.7% | 6.7% | 3% | 3% | 2.5% | 2.5% | 1.4% |
| Jun 2026 | 24.1% | 19.7% | 16.1% | 7.2% | 7.2% | 7.2% | 5.9% | 4% | 2.6% | 2.6% | 2.2% | 1.2% |
| Jul 2026 | 22.4% | 18.3% | 18.3% | 8.2% | 6.7% | 6.7% | 6.7% | 3.7% | 3% | 2.5% | 2.5% | 1.2% |
| Aug 2026 | 23.3% | 19.2% | 15.7% | 10.5% | 7% | 5.7% | 5.7% | 3.8% | 2.6% | 2.6% | 2.6% | 1.2% |
| Sep 2026 | 22.8% | 18.6% | 15.2% | 10.2% | 8.3% | 6.8% | 5.6% | 3.7% | 3% | 2.5% | 2% | 1.2% |
How has the Prezzo and Zizzi comparison changed over the last 12 months?
3 findings
- Prezzo was ahead of Zizzi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Prezzo’s share of searches among restaurant chains in the United Kingdom moved from 2% to 3%, and its estimated monthly branded searches moved from 90.5K to 110K.
- Across the 12 months ending September 2026, Zizzi’s share of searches among restaurant chains in the United Kingdom held steady at 2%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for United Kingdom restaurant chains in September 2026?
2 changes
In September 2026, Zizzi lost share of searches among restaurant chains in the United Kingdom, from 2.6% to 2%.
In September 2026, Prezzo rose from 10th to 9th among restaurant chains in the United Kingdom.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Prezzo’s and Zizzi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among restaurant chains
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.