Polar vs WHOOP:Which is more popular?
In September 2026, WHOOP had more branded searches than Polar among smartwatch brands in the United Kingdom. WHOOP had about 49,500 branded searches, while Polar had 2,400. WHOOP made up 5.4% of all smartwatch brand searches we track, and Polar accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about smartwatch brands, neither Polar nor WHOOP appeared in any of the five answers.
Who do people search for more?
WHOOP, about 21 searches for every 1 for Polar
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top smartwatch brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Polar nor WHOOP showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Garmin1st
Apple Watch2nd
Fitbit3rd
Amazfit4th
Samsung Galaxy Watch5th
Huawei6th
Google Pixel7th- WHOOP–
COROS–
Polar–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fitbit4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Garmin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Apple Watch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Google Pixel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Amazfit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Samsung Galaxy Watch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Huawei1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- WHOOP0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- COROS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Polar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smartwatch brands
5 answers
Asked ChatGPT
“Which smartwatch should I buy in the UK?”
Asked ChatGPT
“What are the best smartwatch brands?”
Asked ChatGPT
“What is the best fitness tracker?”
Searched Google, AI Overview
“smart watch”
Searched Google, AI Overview
“fitness tracker”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Polar or WHOOP more popular in search?
This chart shows how often people search Google for Polar and WHOOP by name. Each line represents a brand's share of searches for all ten smartwatch brands we track, month by month, from searches in United Kingdom.
Share of searches by month for WHOOP, Polar. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple Watch | Fitbit | Garmin | Samsung Galaxy Watch | WHOOP | Google Pixel | Amazfit | Huawei | COROS | Polar |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.5% | 14.8% | 14.8% | 9.1% | 3% | 3.3% | 1.6% | 2.4% | 1.1% | 0.32% |
| Nov 2025 | 54.6% | 13.4% | 13.4% | 8.2% | 2.7% | 3.4% | 1.5% | 1.8% | 0.8% | 0.29% |
| Dec 2025 | 55.3% | 13.6% | 13.6% | 7.2% | 3.3% | 2.8% | 1.5% | 1.8% | 0.67% | 0.24% |
| Jan 2026 | 45.8% | 16.8% | 16.8% | 7.3% | 5% | 2.7% | 2.3% | 1.8% | 1% | 0.37% |
| Feb 2026 | 47.4% | 14.2% | 17.4% | 7.5% | 5.2% | 2.6% | 2.3% | 1.9% | 1% | 0.37% |
| Mar 2026 | 46.6% | 13.9% | 17.1% | 8.6% | 5.1% | 3.1% | 2.3% | 1.9% | 1% | 0.37% |
| Apr 2026 | 43.8% | 16.1% | 19.6% | 7% | 5.9% | 2.4% | 2.2% | 1.8% | 0.96% | 0.35% |
| May 2026 | 41.7% | 22.8% | 15.3% | 6.6% | 5.6% | 2.5% | 2% | 2% | 1.1% | 0.33% |
| Jun 2026 | 43.4% | 19.5% | 15.9% | 7.4% | 5.8% | 2.6% | 2.1% | 2.1% | 0.78% | 0.28% |
| Jul 2026 | 39.7% | 17.8% | 17.8% | 9.5% | 6.5% | 2.9% | 2.4% | 2% | 1.1% | 0.32% |
| Aug 2026 | 42.5% | 15.6% | 19.1% | 8.3% | 5.7% | 3.4% | 2.1% | 2.1% | 0.94% | 0.33% |
| Sep 2026 | 49.4% | 14.8% | 14.8% | 7.4% | 5.4% | 3% | 2% | 2% | 0.89% | 0.26% |
How has the Polar and WHOOP comparison changed over the last 12 months?
3 findings
- WHOOP was ahead of Polar in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Polar’s share of searches among smartwatch brands in the United Kingdom moved from 0.32% to 0.26%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 12 months ending September 2026, WHOOP’s share of searches among smartwatch brands in the United Kingdom moved from 3% to 5.4%, and its estimated monthly branded searches moved from 27.1K to 49.5K.
How did search popularity change for United Kingdom smartwatch brands in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Polar’s and WHOOP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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