Brandwave

Fitbit vs Samsung Galaxy Watch:Which is more popular?

In September 2026, Fitbit had more branded searches than Samsung Galaxy Watch among smartwatch brands in the United Kingdom. Fitbit had about 135,000 branded searches, while Samsung Galaxy Watch had 67,600. Fitbit made up 14.8% of all smartwatch brand searches we track, and Samsung Galaxy Watch accounted for 7.4%. When we asked ChatGPT and Google AI Overviews about smartwatch brands, Fitbit appeared in four of the five answers and Samsung Galaxy Watch in one. Fitbit was mentioned before Samsung Galaxy Watch in three out of four answers.

Among smartwatch brands in the United Kingdom in September 2026

Who do people search for more?

Fitbit, about 2 searches for every 1 for Samsung Galaxy Watch

Fitbit 135K searchesSamsung Galaxy Watch 67.6K searches

Who does AI mention more?

Fitbit, mentioned in 4 of 5 answers, Samsung Galaxy Watch in 1

Fitbit in 4 of 5Samsung Galaxy Watch in 1 of 5

Who does AI recommend more?

Fitbit, named ahead of Samsung Galaxy Watch in 3 of 4 answers

Fitbit first in 3Samsung Galaxy Watch first in 1

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Top smartwatch brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fitbit was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Samsung Galaxy Watch was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Fitbit was listed before Samsung Galaxy Watch in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garmin1st
  2. Apple Watch2nd
  3. Fitbit3rd
  4. Amazfit4th
  5. Samsung Galaxy Watch5th
  6. Huawei6th
  7. Google Pixel7th
  8. WHOOP–
  9. COROS–
  10. Polar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fitbit4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Garmin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apple Watch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Pixel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazfit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung Galaxy Watch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Huawei1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WHOOP0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COROS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Polar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smartwatch brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is Fitbit or Samsung Galaxy Watch more popular in search?

This chart shows how often people search Google for Fitbit and Samsung Galaxy Watch by name. Each line represents a brand's share of searches for all ten smartwatch brands we track, month by month, from searches in United Kingdom.

Fitbit and Samsung Galaxy Watch among smartwatch brands in the United Kingdom, by month

Share of searches by month for Fitbit, Samsung Galaxy Watch. The figures are in the table below the chart.

View monthly share of searches table
MonthApple WatchFitbitGarminSamsung Galaxy WatchWHOOPGoogle PixelAmazfitHuaweiCOROSPolar
Oct 202549.5%14.8%14.8%9.1%3%3.3%1.6%2.4%1.1%0.32%
Nov 202554.6%13.4%13.4%8.2%2.7%3.4%1.5%1.8%0.8%0.29%
Dec 202555.3%13.6%13.6%7.2%3.3%2.8%1.5%1.8%0.67%0.24%
Jan 202645.8%16.8%16.8%7.3%5%2.7%2.3%1.8%1%0.37%
Feb 202647.4%14.2%17.4%7.5%5.2%2.6%2.3%1.9%1%0.37%
Mar 202646.6%13.9%17.1%8.6%5.1%3.1%2.3%1.9%1%0.37%
Apr 202643.8%16.1%19.6%7%5.9%2.4%2.2%1.8%0.96%0.35%
May 202641.7%22.8%15.3%6.6%5.6%2.5%2%2%1.1%0.33%
Jun 202643.4%19.5%15.9%7.4%5.8%2.6%2.1%2.1%0.78%0.28%
Jul 202639.7%17.8%17.8%9.5%6.5%2.9%2.4%2%1.1%0.32%
Aug 202642.5%15.6%19.1%8.3%5.7%3.4%2.1%2.1%0.94%0.33%
Sep 202649.4%14.8%14.8%7.4%5.4%3%2%2%0.89%0.26%

How has the Fitbit and Samsung Galaxy Watch comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom smartwatch brands in September 2026?

2 changes

  1. In September 2026, Samsung Galaxy Watch lost share of searches among smartwatch brands in the United Kingdom, from 8.3% to 7.4%.

  2. In September 2026, Fitbit lost share of searches among smartwatch brands in the United Kingdom, from 15.6% to 14.8%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Fitbit’s and Samsung Galaxy Watch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fitbit

1 branded search term

  • fitbit

Samsung Galaxy Watch

2 branded search terms

  • samsung galaxy watch
  • samsung watch

How the Brand Demand Index is measured

Other head-to-heads among smartwatch brands

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