Pet Supermarket vs Pets at Home:Which is more popular?
In September 2026, Pets at Home had more branded searches than Pet Supermarket among pet supply retailers in the United Kingdom. Pets at Home had about 1 million branded searches, while Pet Supermarket had 8,100. Pets at Home made up 75.9% of all pet supply retailer searches we track, and Pet Supermarket accounted for 0.61%. When we asked ChatGPT and Google AI Overviews about pet supply retailers, Pets at Home appeared in all three answers and Pet Supermarket in none.
Who do people search for more?
Pets at Home, about 123 searches for every 1 for Pet Supermarket
Who does AI mention more?
Pets at Home, mentioned in every answer we collected
Who does AI recommend more?
Pets at Home, the only one of the two named
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Top pet supply retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Pets at Home appeared in all three answers. Pet Supermarket did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pets at Home3 of 3Named in 3 of 3 ChatGPT answers
Jollyes3 of 3Named in 3 of 3 ChatGPT answers
Zooplus3 of 3Named in 3 of 3 ChatGPT answers
Pets Corner1 of 3Named in 1 of 3 ChatGPT answers
VioVet0 of 3Named in 0 of 3 ChatGPT answers
Animed Direct0 of 3Named in 0 of 3 ChatGPT answers
Pet Supermarket0 of 3Named in 0 of 3 ChatGPT answers
See every answer about pet supply retailers
3 answers
Asked ChatGPT
“Which pet supply retailer should I shop at in the UK?”
Asked ChatGPT
“What are the best pet supply retailers in the UK?”
Asked ChatGPT
“What's the best pet supply retailer in the UK for pet food and supplies?”
Searched Google, AI Overview
“best pet shop”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“pet supplies uk”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.
Is Pet Supermarket or Pets at Home more popular in search?
This chart shows how often people search Google for Pet Supermarket and Pets at Home by name. Each line represents a brand's share of searches for all seven pet supply retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Pets at Home, Pet Supermarket. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pets at Home | Jollyes | Pets Corner | Zooplus | VioVet | Animed Direct | Pet Supermarket |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 78.2% | 5.8% | 4.7% | 5.8% | 3.2% | 1.7% | 0.52% |
| Nov 2025 | 77.4% | 5.7% | 5.7% | 5.7% | 3.1% | 1.7% | 0.51% |
| Dec 2025 | 77.3% | 7% | 4.7% | 5.7% | 3.1% | 1.7% | 0.51% |
| Jan 2026 | 77.2% | 7% | 4.7% | 5.7% | 3.1% | 1.7% | 0.63% |
| Feb 2026 | 74.7% | 6.8% | 5.5% | 6.8% | 3.7% | 2% | 0.49% |
| Mar 2026 | 75.6% | 6.8% | 5.6% | 5.6% | 3.7% | 2% | 0.61% |
| Apr 2026 | 75.6% | 6.8% | 5.6% | 5.6% | 3.7% | 2% | 0.61% |
| May 2026 | 75.7% | 6.8% | 5.6% | 5.6% | 3.7% | 2.1% | 0.5% |
| Jun 2026 | 74.7% | 6.8% | 5.5% | 6.8% | 3.7% | 2% | 0.49% |
| Jul 2026 | 75.7% | 6.8% | 5.6% | 5.6% | 3.7% | 2.1% | 0.5% |
| Aug 2026 | 78.2% | 5.8% | 5.8% | 4.7% | 3.2% | 1.7% | 0.52% |
| Sep 2026 | 75.9% | 6.9% | 5.6% | 5.6% | 3.8% | 1.7% | 0.61% |
How has the Pet Supermarket and Pets at Home comparison changed over the last 12 months?
3 findings
- Pets at Home was ahead of Pet Supermarket in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pet Supermarket’s share of searches among pet supply retailers in the United Kingdom moved from 0.52% to 0.61%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 12 months ending September 2026, Pets at Home’s share of searches among pet supply retailers in the United Kingdom moved from 78.2% to 75.9%, and its estimated monthly branded searches moved from 1.2M to 1M.
How did search popularity change for United Kingdom pet supply retailers in September 2026?
1 change
In September 2026, Pets at Home lost share of searches among pet supply retailers in the United Kingdom, from 78.2% to 75.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Pet Supermarket’s and Pets at Home’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pet Supermarket
1 branded search term
- pet supermarket
Pets at Home
1 branded search term
- pets at home
Other head-to-heads among pet supply retailers
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