Brandwave

Outfox Energy vs So Energy:Which is more popular?

In September 2026, So Energy had more branded searches than Outfox Energy among energy suppliers in the United Kingdom. So Energy had about 60,500 branded searches, while Outfox Energy had 39,200. So Energy made up 1.7% of all energy supplier searches we track, and Outfox Energy accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about energy suppliers, Outfox Energy appeared in four of the five answers and So Energy in none.

Among energy suppliers in the United Kingdom in September 2026

Who do people search for more?

So Energy, about 54% more searches than Outfox Energy

So Energy 60.5K searchesOutfox Energy 39.2K searches

Who does AI mention more?

Outfox Energy, mentioned in 4 of 5 answers, So Energy in 0

Outfox Energy in 4 of 5So Energy in 0 of 5

Who does AI recommend more?

Outfox Energy, the only one of the two named

Outfox Energy first in 4So Energy never named

Follow Outfox Energy vs So Energy and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top energy suppliers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Outfox Energy was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. So Energy did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Octopus Energy1st
  2. E.ON Next2nd
  3. Outfox Energy3rd
  4. British Gas4th
  5. 100Green5th
  6. EDF6th
  7. ScottishPower7th
  8. OVO8th
  9. Ecotricity9th
  10. +1 more
  11. So Energy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Octopus Energy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • E.ON Next5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Outfox Energy4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • British Gas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EDF2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ScottishPower2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 100Green2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OVO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecotricity1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • So Energy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about energy suppliers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is Outfox Energy or So Energy more popular in search?

This chart shows how often people search Google for Outfox Energy and So Energy by name. Each line represents a brand's share of searches for all 11 energy suppliers we track, month by month, from searches in United Kingdom.

Outfox Energy and So Energy among energy suppliers in the United Kingdom, by month

Share of searches by month for So Energy, Outfox Energy. The figures are in the table below the chart.

View monthly share of searches table
MonthOctopus EnergyBritish GasE.ON NextOVOEDFSo EnergyOutfox EnergyEcotricityGood EnergyScottishPower100Green
Oct 202530.7%30.7%13.8%11.3%9.2%1.9%1.1%0.56%0.3%0.2%0.11%
Nov 202531.1%31.1%13.2%11.5%9.3%1.9%0.84%0.46%0.31%0.21%0.11%
Dec 202529.8%29.8%14.3%13.4%8.9%1.8%0.8%0.54%0.3%0.2%0.11%
Jan 202630%30%13.6%13.5%9%1.8%0.89%0.55%0.3%0.2%0.13%
Feb 202629.9%29.9%13.6%13.5%9%1.8%1.1%0.66%0.3%0.24%0.11%
Mar 202631.1%31.1%13.7%11.5%8.6%1.9%1%0.57%0.31%0.25%0.11%
Apr 202635%28.7%13.4%10.5%8.6%1.7%0.94%0.52%0.23%0.23%0.1%
May 202630.5%30.5%14.9%11.2%9.1%1.5%1%0.83%0.25%0.2%0.09%
Jun 202630.5%30.5%14.1%11.2%9.2%1.5%1.3%0.68%0.3%0.45%0.16%
Jul 202630.9%30.9%13.9%11.4%9.3%1.5%0.99%0.56%0.25%0.2%0.17%
Aug 202630.7%30.7%13.8%11.3%9.2%1.9%0.99%0.83%0.25%0.2%0.17%
Sep 202633.6%27.5%14.3%10.1%10.1%1.7%1.1%0.91%0.27%0.22%0.15%

How has the Outfox Energy and So Energy comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom energy suppliers in September 2026?

2 changes

  1. Estimated monthly branded searches for So Energy in the United Kingdom fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

  2. Estimated monthly branded searches for Outfox Energy in the United Kingdom fell 11.7% over 12 measured months, from 44.4K to 39.2K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Outfox Energy’s and So Energy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Outfox Energy

2 branded search terms

  • outfox energy
  • outfox the market

So Energy

1 branded search term

  • so energy

How the Brand Demand Index is measured

Other head-to-heads among energy suppliers

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free