Brandwave

Outfox Energy vs OVO:Which is more popular?

In September 2026, OVO had more branded searches than Outfox Energy among energy suppliers in the United Kingdom. OVO had about 368,000 branded searches, while Outfox Energy had 39,200. OVO made up 10.1% of all energy supplier searches we track, and Outfox Energy accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about energy suppliers, Outfox Energy appeared in four of the five answers and OVO in one. Outfox Energy was mentioned before OVO in every answer that named either.

Among energy suppliers in the United Kingdom in September 2026

Who do people search for more?

OVO, about 9 searches for every 1 for Outfox Energy

OVO 368K searchesOutfox Energy 39.2K searches

Who does AI mention more?

Outfox Energy, mentioned in 4 of 5 answers, OVO in 1

Outfox Energy in 4 of 5OVO in 1 of 5

Who does AI recommend more?

Outfox Energy, named ahead of OVO in 4 of 4 answers

Outfox Energy first in 4OVO never first

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Top energy suppliers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Outfox Energy was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. OVO was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Outfox Energy was listed before OVO in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Octopus Energy1st
  2. E.ON Next2nd
  3. Outfox Energy3rd
  4. British Gas4th
  5. 100Green5th
  6. EDF6th
  7. ScottishPower7th
  8. OVO8th
  9. Ecotricity9th
  10. Good Energy10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Octopus Energy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • E.ON Next5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Outfox Energy4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • British Gas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EDF2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ScottishPower2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 100Green2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OVO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecotricity1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Good Energy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+1 more

See every answer about energy suppliers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is Outfox Energy or OVO more popular in search?

This chart shows how often people search Google for Outfox Energy and OVO by name. Each line represents a brand's share of searches for all 11 energy suppliers we track, month by month, from searches in United Kingdom.

Outfox Energy and OVO among energy suppliers in the United Kingdom, by month

Share of searches by month for OVO, Outfox Energy. The figures are in the table below the chart.

View monthly share of searches table
MonthOctopus EnergyBritish GasE.ON NextOVOEDFSo EnergyOutfox EnergyEcotricityGood EnergyScottishPower100Green
Oct 202530.7%30.7%13.8%11.3%9.2%1.9%1.1%0.56%0.3%0.2%0.11%
Nov 202531.1%31.1%13.2%11.5%9.3%1.9%0.84%0.46%0.31%0.21%0.11%
Dec 202529.8%29.8%14.3%13.4%8.9%1.8%0.8%0.54%0.3%0.2%0.11%
Jan 202630%30%13.6%13.5%9%1.8%0.89%0.55%0.3%0.2%0.13%
Feb 202629.9%29.9%13.6%13.5%9%1.8%1.1%0.66%0.3%0.24%0.11%
Mar 202631.1%31.1%13.7%11.5%8.6%1.9%1%0.57%0.31%0.25%0.11%
Apr 202635%28.7%13.4%10.5%8.6%1.7%0.94%0.52%0.23%0.23%0.1%
May 202630.5%30.5%14.9%11.2%9.1%1.5%1%0.83%0.25%0.2%0.09%
Jun 202630.5%30.5%14.1%11.2%9.2%1.5%1.3%0.68%0.3%0.45%0.16%
Jul 202630.9%30.9%13.9%11.4%9.3%1.5%0.99%0.56%0.25%0.2%0.17%
Aug 202630.7%30.7%13.8%11.3%9.2%1.9%0.99%0.83%0.25%0.2%0.17%
Sep 202633.6%27.5%14.3%10.1%10.1%1.7%1.1%0.91%0.27%0.22%0.15%

How has the Outfox Energy and OVO comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom energy suppliers in September 2026?

2 changes

  1. In September 2026, OVO lost share of searches among energy suppliers in the United Kingdom, from 11.3% to 10.1%.

  2. Estimated monthly branded searches for Outfox Energy in the United Kingdom fell 11.7% over 12 measured months, from 44.4K to 39.2K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Outfox Energy’s and OVO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Outfox Energy

2 branded search terms

  • outfox energy
  • outfox the market

OVO

1 branded search term

  • ovo energy

How the Brand Demand Index is measured

Other head-to-heads among energy suppliers

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