Brandwave

Osprey vs Shell Recharge:Which is more popular?

In September 2026, Shell Recharge had more branded searches than Osprey among EV charging networks in the United Kingdom. Shell Recharge had about 18,100 branded searches, while Osprey had 1,300. Shell Recharge made up 6.7% of all EV charging network searches we track, and Osprey accounted for 0.48%. When we asked ChatGPT and Google AI Overviews about EV charging networks, Osprey appeared in three of the five answers and Shell Recharge in two. Osprey was mentioned before Shell Recharge in two out of three answers.

Among EV charging networks in the United Kingdom in September 2026

Who do people search for more?

Shell Recharge, about 14 searches for every 1 for Osprey

Shell Recharge 18.1K searchesOsprey 1.3K searches

Who does AI mention more?

Osprey, mentioned in 3 of 5 answers, Shell Recharge in 2

Osprey in 3 of 5Shell Recharge in 2 of 5

Who does AI recommend more?

Osprey, named ahead of Shell Recharge in 2 of 3 answers

Osprey first in 2Shell Recharge first in 1

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Top EV charging networks in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Osprey was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Shell Recharge was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Osprey was listed before Shell Recharge in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tesla Supercharger1st
  2. InstaVolt2nd
  3. Osprey3rd
  4. Shell Recharge4th
  5. Pod Point5th
  6. Ionity6th
  7. Gridserve7th
  8. bp pulse8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gridserve4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tesla Supercharger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • InstaVolt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Osprey3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ionity2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shell Recharge2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pod Point1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • bp pulse1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about EV charging networks

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Is Osprey or Shell Recharge more popular in search?

This chart shows how often people search Google for Osprey and Shell Recharge by name. Each line represents a brand's share of searches for all eight EV charging networks we track, month by month, from searches in United Kingdom.

Osprey and Shell Recharge among EV charging networks in the United Kingdom, by month

Share of searches by month for Shell Recharge, Osprey. The figures are in the table below the chart.

View monthly share of searches table
MonthTesla SuperchargerIonityPod Pointbp pulseShell RechargeGridserveInstaVoltOsprey
Oct 202558.8%7.9%9.7%7.9%6.5%4.3%4.3%0.57%
Nov 202562.6%6.9%8.4%8.4%5.6%3.8%3.8%0.61%
Dec 202567.2%7.4%7.4%6%4%4%3.3%0.53%
Jan 202663.7%7%8.6%7%4.7%3.8%4.7%0.62%
Feb 202664.8%7.1%7.1%7.1%4.8%3.9%4.8%0.51%
Mar 202663.5%7%8.5%7%5.7%3.8%3.8%0.73%
Apr 202667%6%7.4%4.9%6%4%4%0.53%
May 202665.5%7.2%7.2%4.8%5.9%3.9%4.8%0.52%
Jun 202666.8%6%7.4%6%6%3.3%4%0.43%
Jul 202666.2%7.3%7.3%4.9%6%4%4%0.43%
Aug 202667.8%7.5%6.1%5%5%4.1%4.1%0.44%
Sep 202660.9%8.2%8.2%6.7%6.7%4.5%4.5%0.48%

How has the Osprey and Shell Recharge comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom EV charging networks in September 2026?

2 changes
  1. In September 2026, Shell Recharge gained share of searches among EV charging networks in the United Kingdom, from 5% to 6.7%.

  2. Estimated monthly branded searches for Osprey in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Osprey’s and Shell Recharge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Osprey

1 branded search term

  • osprey charging

Shell Recharge

1 branded search term

  • shell recharge

How the Brand Demand Index is measured

Other head-to-heads among EV charging networks

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