Brandwave

Nisa Local vs Premier:Which is more popular?

In September 2026, Nisa Local had more branded searches than Premier among convenience stores in the United Kingdom. Nisa Local had about 246,000 branded searches, while Premier had 22,200. Nisa Local made up 4.7% of all convenience store searches we track, and Premier accounted for 0.42%. When we asked ChatGPT and Google AI Overviews about convenience stores, Premier appeared in three of the five answers and Nisa Local in one. Premier was mentioned before Nisa Local in every answer that named either.

Among convenience stores in the United Kingdom in September 2026

Who do people search for more?

Nisa Local, about 11 searches for every 1 for Premier

Nisa Local 246K searchesPremier 22.2K searches

Who does AI mention more?

Premier, mentioned in 3 of 5 answers, Nisa Local in 1

Premier in 3 of 5Nisa Local in 1 of 5

Who does AI recommend more?

Premier, named ahead of Nisa Local in 2 of 2 answers

Premier first in 2Nisa Local never first

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Top convenience stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Premier was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nisa Local was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Premier was listed before Nisa Local in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tesco1st
  2. Spar2nd
  3. Londis3rd
  4. Premier4th
  5. Co-op5th
  6. Costcutter6th
  7. Nisa Local7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tesco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Londis3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spar3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Premier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nisa Local1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Co-op1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Costcutter1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about convenience stores

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Is Nisa Local or Premier more popular in search?

This chart shows how often people search Google for Nisa Local and Premier by name. Each line represents a brand's share of searches for all seven convenience stores we track, month by month, from searches in United Kingdom.

Nisa Local and Premier among convenience stores in the United Kingdom, by month

Share of searches by month for Nisa Local, Premier. The figures are in the table below the chart.

View monthly share of searches table
MonthTescoLondisNisa LocalCo-opCostcutterSparPremier
Oct 202573.4%8.1%5.4%5.4%3%4.4%0.4%
Nov 202571.3%7.8%5.2%6.4%3.5%5.2%0.47%
Dec 202572.1%7.9%5.3%6.5%3.5%4.3%0.39%
Jan 202670.8%7.8%5.2%6.4%4.3%5.2%0.47%
Feb 202672.9%8%5.3%5.3%3.6%4.4%0.48%
Mar 202672.9%8%5.3%5.3%3.6%4.4%0.48%
Apr 202674.2%8.2%5.5%4.5%3.7%3.7%0.4%
May 202674.8%8.2%5.5%3.7%3.7%3.7%0.41%
Jun 202673.6%8.1%5.4%3.6%4.4%4.4%0.4%
Jul 202674.8%8.2%5.5%3.7%3.7%3.7%0.41%
Aug 202674.8%8.2%5.5%3.7%3.7%3.7%0.5%
Sep 202677.8%7%4.7%3.8%3.1%3.1%0.42%

How has the Nisa Local and Premier comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom convenience stores in September 2026?

2 changes
  1. In September 2026, Nisa Local lost share of searches among convenience stores in the United Kingdom, from 5.5% to 4.7%.

  2. Estimated monthly branded searches for Premier in the United Kingdom rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Nisa Local’s and Premier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nisa Local

1 branded search term

  • nisa local

Premier

2 branded search terms

  • premier store
  • premier stores

How the Brand Demand Index is measured

Other head-to-heads among convenience stores

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