Nationwide vs Novuna:Which is more popular?
In September 2026, Novuna had more branded searches than Nationwide among personal loan lenders in the United Kingdom. Novuna had about 64,300 branded searches, while Nationwide had 19,200. Novuna made up 18.5% of all personal loan lender searches we track, and Nationwide accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about personal loan lenders, Nationwide appeared in two of the five answers and Novuna in none.
Who do people search for more?
Novuna, about 3 searches for every 1 for Nationwide
Who does AI mention more?
Nationwide, mentioned in 2 of 5 answers, Novuna in 0
Who does AI recommend more?
Nationwide, the only one of the two named
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Top personal loan lenders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nationwide was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Novuna did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
M&S Bank1st
First Direct2nd- Nationwide3rd
Santander4th
Tesco Bank5th
HSBC6th
Sainsbury's Bank7th
Lloyds Bank8th
Zopa9th- Novuna–
- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- M&S Bank3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Santander3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- First Direct3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tesco Bank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nationwide2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zopa1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HSBC1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lloyds Bank1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sainsbury's Bank1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Novuna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about personal loan lenders
5 answers
Asked ChatGPT
“Where can I get the best personal loan in the UK?”
Asked ChatGPT
“Which UK lenders have the lowest rates on a £10,000 loan?”
Asked ChatGPT
“What's the best way to borrow money for a car or home improvements in the UK?”
Searched Google, AI Overview
“personal loan”
Searched Google, AI Overview
“best personal loans”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Nationwide or Novuna more popular in search?
This chart shows how often people search Google for Nationwide and Novuna by name. Each line represents a brand's share of searches for all 15 personal loan lenders we track, month by month, from searches in United Kingdom.
Share of searches by month for Novuna, Nationwide. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tesco Bank | Novuna | M&S Bank | Nationwide | Admiral | Zopa | Santander | Barclays | HSBC | NatWest | Lloyds Bank | Sainsbury's Bank | Monzo | First Direct | Halifax |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 14.6% | 6.5% | 5.7% | 4.8% | 3.2% | 5.4% | 3.8% | 4.1% | 4.3% | 2.2% | 5.1% | 2.2% | 1.1% | 2.5% |
| Nov 2025 | 32.9% | 16.6% | 6.6% | 5.2% | 5.4% | 3.6% | 5.1% | 4.1% | 4.5% | 4.8% | 2.1% | 3.7% | 2.1% | 1% | 2.3% |
| Dec 2025 | 34.6% | 16.7% | 6.8% | 4.8% | 5.8% | 3.9% | 4.6% | 3.8% | 4.2% | 4.3% | 2.2% | 2.7% | 2.2% | 1.1% | 2.2% |
| Jan 2026 | 30.8% | 17.5% | 7.5% | 6% | 6.1% | 3.4% | 4.9% | 3.9% | 4.4% | 4.6% | 2.3% | 2.9% | 1.9% | 1.2% | 2.7% |
| Feb 2026 | 34.3% | 16% | 6.7% | 5.5% | 5.6% | 3.7% | 5.3% | 3.7% | 4% | 4.2% | 2.2% | 3.2% | 2.1% | 1.1% | 2.4% |
| Mar 2026 | 33% | 18.6% | 6.5% | 5.3% | 5.4% | 3.6% | 5.1% | 3.4% | 3.9% | 4.9% | 2.1% | 3.1% | 1.7% | 1.3% | 2.3% |
| Apr 2026 | 33.4% | 17.9% | 8.1% | 5.4% | 5.5% | 3.7% | 4.4% | 3.5% | 4% | 4.1% | 2.1% | 2.7% | 1.7% | 1.1% | 2.4% |
| May 2026 | 33.6% | 16.1% | 8.8% | 5.6% | 5.7% | 3.8% | 4.5% | 3.6% | 3.9% | 4.2% | 2.1% | 2.7% | 1.8% | 1.1% | 2.5% |
| Jun 2026 | 30.6% | 16.6% | 9.4% | 4.9% | 6.1% | 4.9% | 4.7% | 3.8% | 4.4% | 4.5% | 2.4% | 2.3% | 1.9% | 1.2% | 2.2% |
| Jul 2026 | 34.1% | 15.8% | 8.8% | 5.4% | 5.8% | 4.7% | 4.6% | 3.6% | 3.4% | 4.3% | 2.2% | 2.1% | 1.8% | 1.3% | 2.1% |
| Aug 2026 | 31.3% | 21.4% | 8.2% | 5.2% | 5.3% | 5.2% | 4.1% | 3.3% | 3.6% | 3.3% | 2.1% | 2% | 1.7% | 1.4% | 1.8% |
| Sep 2026 | 31.9% | 18.5% | 10.2% | 5.5% | 5.4% | 5.3% | 4.2% | 3.4% | 3.4% | 3.3% | 2.1% | 2.1% | 1.7% | 1.5% | 1.5% |
How has the Nationwide and Novuna comparison changed over the last 12 months?
3 findings
- Novuna was ahead of Nationwide in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nationwide’s share of searches among personal loan lenders in the United Kingdom moved from 5.7% to 5.5%, and its estimated monthly branded searches moved from 18.4K to 19.2K.
- Across the 12 months ending September 2026, Novuna’s share of searches among personal loan lenders in the United Kingdom moved from 14.6% to 18.5%, and its estimated monthly branded searches moved from 47.6K to 64.3K.
How did search popularity change for United Kingdom personal loan lenders in September 2026?
2 changes
In September 2026, Novuna lost share of searches among personal loan lenders in the United Kingdom, from 21.4% to 18.5%.
In September 2026, Nationwide rose from 6th to 4th among personal loan lenders in the United Kingdom.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Nationwide’s and Novuna’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nationwide
2 branded search terms
- nationwide loan
- nationwide personal loan
Novuna
3 branded search terms
- novuna
- novuna loan
- novuna personal finance
Other head-to-heads among personal loan lenders
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