Marleybones vs Pure Pet Food:Which is more popular?
In September 2026, Pure Pet Food had more branded searches than Marleybones among dog food subscriptions in the United Kingdom. Pure Pet Food had about 78,600 branded searches, while Marleybones had 5,400. Pure Pet Food made up 31.1% of all dog food subscription searches we track, and Marleybones accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about dog food subscriptions, Marleybones and Pure Pet Food each appeared in two of the five answers. Pure Pet Food was mentioned before Marleybones in two out of three answers that named either.
Who do people search for more?
Pure Pet Food, about 15 searches for every 1 for Marleybones
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Pure Pet Food, named ahead of Marleybones in 2 of 3 answers
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Top dog food subscriptions in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Marleybones and Pure Pet Food were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pure Pet Food was listed before Marleybones in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Butternut Box3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
tails.com3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Different Dog3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Pure Pet Food2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lily's Kitchen2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Marleybones2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pooch & Mutt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about dog food subscriptions
5 answers
Asked ChatGPT
“Which dog food subscription should I try in the UK?”
Asked ChatGPT
“What are the best dog food subscriptions in the UK?”
Asked ChatGPT
“What's the best fresh dog food delivery in the UK?”
Searched Google, AI Overview
“fresh dog food”
Searched Google, AI Overview
“dog food subscription”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Marleybones or Pure Pet Food more popular in search?
This chart shows how often people search Google for Marleybones and Pure Pet Food by name. Each line represents a brand's share of searches for all seven dog food subscription brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Pure Pet Food, Marleybones. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pure Pet Food | Butternut Box | Pooch & Mutt | tails.com | Different Dog | Lily's Kitchen | Marleybones |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.5% | 32.6% | 23.1% | 9.4% | 6.5% | 4.4% | 1.6% |
| Nov 2025 | 23.9% | 30.1% | 25.8% | 8.7% | 6% | 4% | 1.5% |
| Dec 2025 | 29% | 30% | 17.3% | 10.6% | 7.3% | 4% | 1.8% |
| Jan 2026 | 25.5% | 32.2% | 22.8% | 8.2% | 6.4% | 3.5% | 1.3% |
| Feb 2026 | 25.8% | 32.5% | 18.9% | 9.4% | 6.5% | 5.3% | 1.6% |
| Mar 2026 | 27.4% | 30% | 21.2% | 8.7% | 6% | 4.9% | 1.8% |
| Apr 2026 | 28.5% | 31.2% | 18.1% | 9% | 6.2% | 5.1% | 1.9% |
| May 2026 | 28.5% | 31.2% | 18.1% | 9% | 6.2% | 5.1% | 1.9% |
| Jun 2026 | 26.5% | 35.5% | 16.6% | 9% | 5.8% | 4.8% | 1.7% |
| Jul 2026 | 26.5% | 35.5% | 16.6% | 9% | 5.8% | 4.8% | 1.7% |
| Aug 2026 | 29.3% | 32% | 15.2% | 8.1% | 7.9% | 5.2% | 2.3% |
| Sep 2026 | 31.1% | 29.3% | 16.8% | 9.1% | 5.9% | 5.9% | 2.1% |
How has the Marleybones and Pure Pet Food comparison changed over the last 12 months?
3 findings
- Pure Pet Food was ahead of Marleybones in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Marleybones’ share of searches among dog food subscriptions in the United Kingdom moved from 1.6% to 2.1%, and its estimated monthly branded searches moved from 3.6K to 5.4K.
- Across the 12 months ending September 2026, Pure Pet Food’s share of searches among dog food subscriptions in the United Kingdom moved from 22.5% to 31.1%, and its estimated monthly branded searches moved from 51.2K to 78.6K.
How did search popularity change for United Kingdom dog food subscriptions in September 2026?
2 changes
In September 2026, Pure Pet Food overtook Butternut Box to become the leader among dog food subscriptions in the United Kingdom, with 31.1% of the searches.
Estimated monthly branded searches for Marleybones in the United Kingdom rose 50% over 12 measured months, from 3.6K to 5.4K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Marleybones’ and Pure Pet Food’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Marleybones
1 branded search term
- marleybones
Pure Pet Food
2 branded search terms
- pure dog food
- pure pet food
Other head-to-heads among dog food subscriptions
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