Magners vs Old Mout:Which is more popular?
In September 2026, Magners and Old Mout were level in searches among cider brands in the United Kingdom, with an estimated 2.4K branded searches each, at 2.7% of the total each. When we asked ChatGPT and Google AI Overviews about cider brands, Magners and Old Mout each appeared in one of the five answers.
Who do people search for more?
Magners and Old Mout are searched for about as often as each other.
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
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Top cider brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Magners and Old Mout were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Thatchers1st
Westons2nd
Aspall3rd
Kopparberg4th
Strongbow5th- Magners6th
Old Mout7th
Rekorderlig8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Thatchers4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Westons4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Aspall4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kopparberg2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Strongbow2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rekorderlig1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Magners1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Old Mout1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cider brands
5 answers
Asked ChatGPT
“What's the best cider brand in the UK?”
Asked ChatGPT
“What are the most popular cider brands in the UK?”
Asked ChatGPT
“Which UK cider brand makes the best apple cider?”
Searched Google, AI Overview
“cider”
Searched Google, AI Overview
“best cider”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Magners or Old Mout more popular in search?
This chart shows how often people search Google for Magners and Old Mout by name. Each line represents a brand's share of searches for all eight cider brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Magners, Old Mout. The figures are in the table below the chart.
View monthly share of searches table
| Month | Thatchers | Kopparberg | Westons | Rekorderlig | Strongbow | Aspall | Magners | Old Mout |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36% | 20.4% | 16.6% | 9.1% | 9.1% | 4% | 2.7% | 2.2% |
| Nov 2025 | 32.6% | 21.1% | 17.2% | 9.4% | 9.4% | 5.1% | 2.8% | 2.2% |
| Dec 2025 | 30.6% | 24.2% | 16.1% | 10.8% | 8.8% | 4.8% | 2.6% | 2.1% |
| Jan 2026 | 37.2% | 19.7% | 16.1% | 8.8% | 8.8% | 4.8% | 2.5% | 2.1% |
| Feb 2026 | 35.7% | 17.5% | 17.5% | 9.5% | 9.5% | 5.2% | 2.7% | 2.3% |
| Mar 2026 | 35.8% | 17.6% | 14.4% | 11.7% | 9.6% | 5.2% | 3.4% | 2.3% |
| Apr 2026 | 36.9% | 18% | 14.8% | 12.1% | 8.1% | 5.4% | 2.4% | 2.4% |
| May 2026 | 33.1% | 19.9% | 19.9% | 10.8% | 7.3% | 4.8% | 2.1% | 2.1% |
| Jun 2026 | 34.6% | 19.1% | 15.5% | 12.7% | 8.5% | 4.6% | 2.5% | 2.5% |
| Jul 2026 | 37.2% | 18.3% | 14.9% | 12.2% | 8.2% | 4.4% | 2.4% | 2.4% |
| Aug 2026 | 35.8% | 19.7% | 16.1% | 10.7% | 7.2% | 4.8% | 2.6% | 3.2% |
| Sep 2026 | 37.3% | 16.8% | 16.8% | 11.2% | 7.5% | 5% | 2.7% | 2.7% |
How has the Magners and Old Mout comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Old Mout took it in August 2026.
- Across the 12 months ending September 2026, Magners’ share of searches among cider brands in the United Kingdom held steady at 2.7%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 12 months ending September 2026, Old Mout’s share of searches among cider brands in the United Kingdom moved from 2.2% to 2.7%, and its estimated monthly branded searches held steady at 2.4K.
How did search popularity change for United Kingdom cider brands in September 2026?
2 changes
In September 2026, Magners rose from 8th to 7th among cider brands in the United Kingdom.
In September 2026, Old Mout fell from 7th to 8th among cider brands in the United Kingdom.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Magners’ and Old Mout’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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