Kroo vs Starling Bank:Which is more popular?
In September 2026, Starling Bank had more branded searches than Kroo among neobanks in the United Kingdom. Starling Bank had about 80,300 branded searches, while Kroo had 6,300. Starling Bank made up 21.1% of all neobank searches we track, and Kroo accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about neobanks, Starling Bank appeared in all five answers and Kroo in none.
Who do people search for more?
Starling Bank, about 13 searches for every 1 for Kroo
Who does AI mention more?
Starling Bank, mentioned in every answer we collected
Who does AI recommend more?
Starling Bank, the only one of the two named
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Top neobanks in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Starling Bank appeared in all five answers. Kroo did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Monzo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Starling Bank5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Chase UK5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Revolut4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Zopa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Atom bank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kroo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about neobanks
5 answers
Asked ChatGPT
“Which neobank should I use in the UK?”
Asked ChatGPT
“What are the best neobanks in the UK?”
Asked ChatGPT
“What's the best neobank in the UK for everyday banking?”
Searched Google, AI Overview
“neobanks uk”
Searched Google, AI Overview
“mobile bank account”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.
Is Kroo or Starling Bank more popular in search?
This chart shows how often people search Google for Kroo and Starling Bank by name. Each line represents a brand's share of searches for all seven neobank brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Starling Bank, Kroo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Monzo | Revolut | Starling Bank | Zopa | Chase UK | Atom bank | Kroo |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 22.7% | 25.2% | 6.9% | 6.1% | 5.6% | 2.1% |
| Nov 2025 | 30.2% | 21.8% | 27.7% | 7.6% | 5.6% | 5.1% | 2.1% |
| Dec 2025 | 31.7% | 22.1% | 26.3% | 7.2% | 5.8% | 4.8% | 2.1% |
| Jan 2026 | 40.6% | 17.2% | 24.3% | 5.5% | 6.1% | 4.5% | 1.8% |
| Feb 2026 | 32.1% | 20.2% | 26.5% | 7.3% | 6.6% | 4.9% | 2.4% |
| Mar 2026 | 30.8% | 24.9% | 24.7% | 6.7% | 6.1% | 4.5% | 2.2% |
| Apr 2026 | 29.1% | 23% | 29% | 6.6% | 5.6% | 4.4% | 2.4% |
| May 2026 | 30.6% | 24.7% | 26.5% | 5.9% | 6.1% | 4% | 2.2% |
| Jun 2026 | 29.2% | 26.9% | 25.9% | 7.2% | 4.9% | 3.9% | 2% |
| Jul 2026 | 30.2% | 28.5% | 24.4% | 5.5% | 5.7% | 3.7% | 2.1% |
| Aug 2026 | 36.7% | 24.5% | 23.2% | 5.2% | 4.4% | 4.2% | 1.8% |
| Sep 2026 | 41.5% | 23.2% | 21.1% | 5.8% | 3.5% | 3.2% | 1.7% |
How has the Kroo and Starling Bank comparison changed over the last 12 months?
3 findings
- Starling Bank was ahead of Kroo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kroo’s share of searches among neobanks in the United Kingdom moved from 2.1% to 1.7%, and its estimated monthly branded searches moved from 6.8K to 6.3K.
- Across the 12 months ending September 2026, Starling Bank’s share of searches among neobanks in the United Kingdom moved from 25.2% to 21.1%, and its estimated monthly branded searches moved from 81.3K to 80.3K.
How did search popularity change for United Kingdom neobanks in September 2026?
1 change
In September 2026, Starling Bank lost share of searches among neobanks in the United Kingdom, from 23.2% to 21.1%.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Kroo’s and Starling Bank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kroo
2 branded search terms
- kroo
- kroo bank
Starling Bank
9 branded search terms
- bank starling
- starling app
- starling bank app
- starling bank application
- starling bank card
- starling bank loans
- starling business bank
- starling card
- starling interest rates
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