Brandwave

Kopparberg vs Old Mout:Which is more popular?

In September 2026, Kopparberg had more branded searches than Old Mout among cider brands in the United Kingdom. Kopparberg had about 14,800 branded searches, while Old Mout had 2,400. Kopparberg made up 16.8% of all cider brand searches we track, and Old Mout accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about cider brands, Kopparberg appeared in two of the five answers and Old Mout in one. Kopparberg was mentioned before Old Mout in every answer that named either.

Among cider brands in the United Kingdom in September 2026

Who do people search for more?

Kopparberg, about 6 searches for every 1 for Old Mout

Kopparberg 14.8K searchesOld Mout 2.4K searches

Who does AI mention more?

Kopparberg, mentioned in 2 of 5 answers, Old Mout in 1

Kopparberg in 2 of 5Old Mout in 1 of 5

Who does AI recommend more?

Kopparberg, named ahead of Old Mout in 2 of 2 answers

Kopparberg first in 2Old Mout never first

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Top cider brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kopparberg was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Old Mout was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kopparberg was listed before Old Mout in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Thatchers1st
  2. Westons2nd
  3. Aspall3rd
  4. Kopparberg4th
  5. Strongbow5th
  6. Magners6th
  7. Old Mout7th
  8. Rekorderlig8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Thatchers4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westons4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aspall4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kopparberg2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Strongbow2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rekorderlig1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Magners1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Old Mout1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cider brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is Kopparberg or Old Mout more popular in search?

This chart shows how often people search Google for Kopparberg and Old Mout by name. Each line represents a brand's share of searches for all eight cider brands we track, month by month, from searches in United Kingdom.

Kopparberg and Old Mout among cider brands in the United Kingdom, by month

Share of searches by month for Kopparberg, Old Mout. The figures are in the table below the chart.

View monthly share of searches table
MonthThatchersKopparbergWestonsRekorderligStrongbowAspallMagnersOld Mout
Oct 202536%20.4%16.6%9.1%9.1%4%2.7%2.2%
Nov 202532.6%21.1%17.2%9.4%9.4%5.1%2.8%2.2%
Dec 202530.6%24.2%16.1%10.8%8.8%4.8%2.6%2.1%
Jan 202637.2%19.7%16.1%8.8%8.8%4.8%2.5%2.1%
Feb 202635.7%17.5%17.5%9.5%9.5%5.2%2.7%2.3%
Mar 202635.8%17.6%14.4%11.7%9.6%5.2%3.4%2.3%
Apr 202636.9%18%14.8%12.1%8.1%5.4%2.4%2.4%
May 202633.1%19.9%19.9%10.8%7.3%4.8%2.1%2.1%
Jun 202634.6%19.1%15.5%12.7%8.5%4.6%2.5%2.5%
Jul 202637.2%18.3%14.9%12.2%8.2%4.4%2.4%2.4%
Aug 202635.8%19.7%16.1%10.7%7.2%4.8%2.6%3.2%
Sep 202637.3%16.8%16.8%11.2%7.5%5%2.7%2.7%

How has the Kopparberg and Old Mout comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom cider brands in September 2026?

2 changes
  1. In September 2026, Kopparberg lost share of searches among cider brands in the United Kingdom, from 19.7% to 16.8%.

  2. In September 2026, Old Mout fell from 7th to 8th among cider brands in the United Kingdom.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kopparberg’s and Old Mout’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kopparberg

1 branded search term

  • kopparberg

Old Mout

1 branded search term

  • old mout

How the Brand Demand Index is measured

Other head-to-heads among cider brands

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