Kopparberg vs Magners:Which is more popular?

Name: Kopparberg vs Magners: Which is searched more in the United Kingdom?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Kopparberg had more branded searches than Magners among cider brands in the United Kingdom. Kopparberg had about 14,800 branded searches, while Magners had 2,400. Kopparberg made up 16.8% of all cider brand searches we track, and Magners accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about cider brands, Kopparberg appeared in two of the five answers and Magners in one. Kopparberg was mentioned before Magners in every answer that named either.

Among cider brands in the United Kingdom in September 2026

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Top cider brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kopparberg was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Magners was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kopparberg was listed before Magners in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Thatchers	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Westons	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Aspall	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Kopparberg	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Strongbow	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Rekorderlig	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Magners	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Old Mout	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5

Thatchers4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Westons4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aspall4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kopparberg2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Strongbow2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rekorderlig1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Magners1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Old Mout1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cider brands

5 answers

Asked ChatGPT
“What's the best cider brand in the UK?”
1. 1Thatchers
2. 2Westons
3. 3Aspall
4. 4Kopparberg
5. 5Strongbow
Asked ChatGPT
“What are the most popular cider brands in the UK?”
1. 1Thatchers
2. 2Strongbow
3. 3Kopparberg
4. 4Westons
5. 5Magners
6. 6Old Mout
7. 7Rekorderlig
8. 8Aspall
Asked ChatGPT
“Which UK cider brand makes the best apple cider?”
1. 1Thatchers
2. 2Westons
3. 3Aspall
Searched Google, AI Overview
“cider”
Searched Google, AI Overview
“best cider”
1. 1Westons
2. 2Thatchers
3. 3Aspall

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is Kopparberg or Magners more popular in search?

This chart shows how often people search Google for Kopparberg and Magners by name. Each line represents a brand's share of searches for all eight cider brands we track, month by month, from searches in United Kingdom.

Kopparberg and Magners among cider brands in the United Kingdom, by month

Month	Thatchers	Kopparberg	Westons	Rekorderlig	Strongbow	Aspall	Magners	Old Mout
Oct 2025	36%	20.4%	16.6%	9.1%	9.1%	4%	2.7%	2.2%
Nov 2025	32.6%	21.1%	17.2%	9.4%	9.4%	5.1%	2.8%	2.2%
Dec 2025	30.6%	24.2%	16.1%	10.8%	8.8%	4.8%	2.6%	2.1%
Jan 2026	37.2%	19.7%	16.1%	8.8%	8.8%	4.8%	2.5%	2.1%
Feb 2026	35.7%	17.5%	17.5%	9.5%	9.5%	5.2%	2.7%	2.3%
Mar 2026	35.8%	17.6%	14.4%	11.7%	9.6%	5.2%	3.4%	2.3%
Apr 2026	36.9%	18%	14.8%	12.1%	8.1%	5.4%	2.4%	2.4%
May 2026	33.1%	19.9%	19.9%	10.8%	7.3%	4.8%	2.1%	2.1%
Jun 2026	34.6%	19.1%	15.5%	12.7%	8.5%	4.6%	2.5%	2.5%
Jul 2026	37.2%	18.3%	14.9%	12.2%	8.2%	4.4%	2.4%	2.4%
Aug 2026	35.8%	19.7%	16.1%	10.7%	7.2%	4.8%	2.6%	3.2%
Sep 2026	37.3%	16.8%	16.8%	11.2%	7.5%	5%	2.7%	2.7%

How has the Kopparberg and Magners comparison changed over the last 12 months?

3 findings

Kopparberg was ahead of Magners in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Kopparberg’s share of searches among cider brands in the United Kingdom moved from 20.4% to 16.8%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
Across the 12 months ending September 2026, Magners’ share of searches among cider brands in the United Kingdom held steady at 2.7%, and its estimated monthly branded searches moved from 2.9K to 2.4K.

How did search popularity change for United Kingdom cider brands in September 2026?

2 changes

In September 2026, Kopparberg lost share of searches among cider brands in the United Kingdom, from 19.7% to 16.8%.
In September 2026, Magners rose from 8th to 7th among cider brands in the United Kingdom.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kopparberg’s and Magners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.