Kawasaki vs Suzuki Motorcycles:Which is more popular?
In September 2026, Suzuki Motorcycles had more branded searches than Kawasaki among motorbike brands in the United Kingdom. Suzuki Motorcycles had about 8,100 branded searches, while Kawasaki had 4,400. Suzuki Motorcycles made up 4% of all motorbike brand searches we track, and Kawasaki accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about motorbike brands, Kawasaki appeared in all three answers and Suzuki Motorcycles in none.
Who do people search for more?
Suzuki Motorcycles, about 84% more searches than Kawasaki
Who does AI mention more?
Kawasaki, mentioned in every answer we collected
Who does AI recommend more?
Kawasaki, the only one of the two named
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Top motorbike brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Kawasaki appeared in all three answers. Suzuki Motorcycles did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kawasaki3 of 3Named in 3 of 3 ChatGPT answers
Honda Motorcycles2 of 3Named in 2 of 3 ChatGPT answers
Royal Enfield1 of 3Named in 1 of 3 ChatGPT answers
KTM1 of 3Named in 1 of 3 ChatGPT answers
Triumph1 of 3Named in 1 of 3 ChatGPT answers
BMW Motorrad1 of 3Named in 1 of 3 ChatGPT answers
Harley-Davidson0 of 3Named in 0 of 3 ChatGPT answers
Ducati0 of 3Named in 0 of 3 ChatGPT answers
Lexmoto0 of 3Named in 0 of 3 ChatGPT answers- Suzuki Motorcycles0 of 3Named in 0 of 3 ChatGPT answers
See every answer about motorbike brands
3 answers
Asked ChatGPT
“What's the best motorbike brand for a beginner in the UK?”
Asked ChatGPT
“Which motorbike brands are the most reliable?”
Asked ChatGPT
“What's a good first bike after passing my test?”
Searched Google, AI Overview
“motorbikes”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“motorbikes for sale”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Kawasaki or Suzuki Motorcycles more popular in search?
This chart shows how often people search Google for Kawasaki and Suzuki Motorcycles by name. Each line represents a brand's share of searches for all 12 motorbike brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Suzuki Motorcycles, Kawasaki. The figures are in the table below the chart.
View monthly share of searches table
| Month | Harley-Davidson | Royal Enfield | Ducati | KTM | Honda Motorcycles | Triumph | BMW Motorrad | Lexmoto | Suzuki Motorcycles | Yamaha Motor | Kawasaki | Mutt Motorcycles |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.6% | 14.5% | 11.8% | 11.8% | 11.8% | 9.7% | 5.3% | 3.5% | 3.5% | 2.4% | 2.4% | 1.6% |
| Nov 2025 | 24.2% | 13.3% | 13.3% | 10.9% | 10.9% | 8.9% | 5.9% | 3.2% | 3.2% | 2.6% | 2.2% | 1.4% |
| Dec 2025 | 22.5% | 12.4% | 12.4% | 12.4% | 10.1% | 12.4% | 5.5% | 3.7% | 3% | 2.4% | 2% | 1.3% |
| Jan 2026 | 20.6% | 13.8% | 13.8% | 11.3% | 11.3% | 9.2% | 6.2% | 3.4% | 3.4% | 2.7% | 2.2% | 2.2% |
| Feb 2026 | 25.5% | 14% | 11.4% | 11.4% | 9.3% | 9.3% | 6.2% | 3.4% | 3.4% | 2.3% | 1.9% | 1.9% |
| Mar 2026 | 21.3% | 14.2% | 11.6% | 11.6% | 9.5% | 9.5% | 7.8% | 4.3% | 3.5% | 2.8% | 2.3% | 1.5% |
| Apr 2026 | 24.4% | 13.4% | 13.4% | 9% | 9% | 9% | 7.3% | 4% | 4% | 2.7% | 2.2% | 1.8% |
| May 2026 | 23.6% | 12.9% | 12.9% | 10.6% | 8.7% | 10.6% | 7.1% | 3.9% | 3.9% | 2.6% | 2.1% | 1.4% |
| Jun 2026 | 19.4% | 10.6% | 10.6% | 23.7% | 8.7% | 8.7% | 5.8% | 3.9% | 3.2% | 2.1% | 1.7% | 1.4% |
| Jul 2026 | 26.6% | 11.9% | 11.9% | 9.8% | 9.8% | 9.8% | 6.5% | 4.4% | 3.6% | 2.4% | 1.9% | 1.6% |
| Aug 2026 | 26.6% | 11.9% | 11.9% | 9.8% | 9.8% | 9.8% | 6.5% | 4.4% | 3.6% | 2.4% | 1.9% | 1.6% |
| Sep 2026 | 24.8% | 13.6% | 11.1% | 11.1% | 9% | 9% | 6% | 5% | 4% | 2.7% | 2.2% | 1.5% |
How has the Kawasaki and Suzuki Motorcycles comparison changed over the last 12 months?
3 findings
- Suzuki Motorcycles was ahead of Kawasaki in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kawasaki’s share of searches among motorbike brands in the United Kingdom moved from 2.4% to 2.2%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
- Across the 12 months ending September 2026, Suzuki Motorcycles’ share of searches among motorbike brands in the United Kingdom moved from 3.5% to 4%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for United Kingdom motorbike brands in September 2026?
1 change
Estimated monthly branded searches for Kawasaki in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kawasaki’s and Suzuki Motorcycles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kawasaki
1 branded search term
- kawasaki motorcycles
Suzuki Motorcycles
1 branded search term
- suzuki motorcycles
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