Brandwave

JBL vs Ultimate Ears:Which is more popular?

In September 2026, JBL had more branded searches than Ultimate Ears among speaker brands in the United Kingdom. JBL had about 60,500 branded searches, while Ultimate Ears had 4,800. JBL made up 27.8% of all speaker brand searches we track, and Ultimate Ears accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about speaker brands, JBL appeared in all five answers and Ultimate Ears in two. JBL was mentioned before Ultimate Ears in every answer.

Among speaker brands in the United Kingdom in September 2026

Who do people search for more?

JBL, about 13 searches for every 1 for Ultimate Ears

JBL 60.5K searchesUltimate Ears 4.8K searches

Who does AI mention more?

JBL, mentioned in every answer we collected

JBL in 5 of 5Ultimate Ears in 2 of 5

Who does AI recommend more?

JBL, named ahead of Ultimate Ears in every answer

JBL first in 5Ultimate Ears never first

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Top speaker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, JBL appeared in all five answers. Ultimate Ears was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. JBL was listed before Ultimate Ears in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. JBL1st
  2. Sony2nd
  3. KEF3rd
  4. Soundcore4th
  5. Bose5th
  6. Bowers & Wilkins5th
  7. Bang & Olufsen7th
  8. Sonos8th
  9. Ultimate Ears9th
  10. Edifier10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • JBL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sony3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bose2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Soundcore2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ultimate Ears2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sonos1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bang & Olufsen1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bowers & Wilkins1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Edifier1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KEF1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about speaker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is JBL or Ultimate Ears more popular in search?

This chart shows how often people search Google for JBL and Ultimate Ears by name. Each line represents a brand's share of searches for all 13 speaker brands we track, month by month, from searches in United Kingdom.

JBL and Ultimate Ears among speaker brands in the United Kingdom, by month

Share of searches by month for JBL, Ultimate Ears. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLSonosBang & OlufsenBoseMarshallBowers & WilkinsSoundcoreRuark AudioUltimate EarsSonyEdifierKEFQ Acoustics
Oct 202524.9%20.3%13.6%9.1%9.1%7.4%2.7%3%2.4%2.2%1.5%2.2%1.5%
Nov 202524.2%24.2%10.8%8.8%10.8%7.2%2.2%2.9%2.4%2.2%1.4%1.8%1.2%
Dec 202527.7%22.7%10.1%10.1%10.1%5.5%2.5%2.8%2%2%1.3%1.7%1.3%
Jan 202621.6%26.4%11.8%7.9%9.7%6.5%2.9%3.5%2.1%1.9%1.9%2.4%1.6%
Feb 202622.1%22.1%14.8%8.1%8.1%8.1%2.9%4%2.3%2%1.6%2.4%1.6%
Mar 202623.8%23.8%13.1%8.7%8.7%7.1%2.6%3.1%2.3%2.1%1.4%1.7%1.4%
Apr 202643%15.8%10.6%7.1%7.1%4.7%2.1%2.3%2.1%1.7%1.1%1.4%0.94%
May 202636%19.7%10.8%8.8%7.2%4.8%2.6%2.3%2.6%1.7%1.2%1.4%0.95%
Jun 202637.7%16.9%9.2%9.2%7.5%5%2.7%3.7%2.4%1.8%1.2%1.5%1%
Jul 202633.6%18.4%10.1%10.1%8.2%5.5%3%2.4%2.6%2%1.3%1.6%1.1%
Aug 202630.8%20.6%11.3%9.3%7.5%6.2%2.8%3%2.4%1.8%1.2%1.8%1.2%
Sep 202627.8%22.8%10.2%10.2%8.3%5.6%3.7%2.8%2.2%2%1.7%1.7%1.1%

How has the JBL and Ultimate Ears comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom speaker brands in September 2026?

2 changes

  1. In September 2026, JBL lost share of searches among speaker brands in the United Kingdom, from 30.8% to 27.8%.

  2. Estimated monthly branded searches for Ultimate Ears in the United Kingdom fell 17.2% over 12 measured months, from 5.8K to 4.8K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using JBL’s and Ultimate Ears’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

JBL

1 branded search term

  • jbl speaker

Ultimate Ears

2 branded search terms

  • ue boom
  • ultimate ears

How the Brand Demand Index is measured

Other head-to-heads among speaker brands

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