Huawei vs Microsoft Surface:Which is more popular?
In September 2026, Microsoft Surface had more branded searches than Huawei among laptop brands in the United Kingdom. Microsoft Surface had about 8,100 branded searches, while Huawei had 5,400. Microsoft Surface made up 2% of all laptop brand searches we track, and Huawei accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about laptop brands, neither Huawei nor Microsoft Surface appeared in any of the five answers.
Who do people search for more?
Microsoft Surface, about 50% more searches than Huawei
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top laptop brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Huawei nor Microsoft Surface showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Apple MacBook5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
HP4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lenovo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Acer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ASUS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Microsoft Surface0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Huawei0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MSI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laptop brands
5 answers
Asked ChatGPT
“Which laptop should I buy in the UK?”
Asked ChatGPT
“What are the best laptop brands?”
Asked ChatGPT
“What is the best laptop for students?”
Searched Google, AI Overview
“laptop”
Searched Google, AI Overview
“best laptop”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Huawei or Microsoft Surface more popular in search?
This chart shows how often people search Google for Huawei and Microsoft Surface by name. Each line represents a brand's share of searches for all 11 laptop brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Microsoft Surface, Huawei. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple MacBook | HP | Lenovo | Dell | ASUS | Samsung | Acer | Microsoft Surface | Huawei | MSI | Razer |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.6% | 15.3% | 10.2% | 12.5% | 4.6% | 4.6% | 3.7% | 3.1% | 1.4% | 2% | 1.1% |
| Nov 2025 | 38.9% | 17.4% | 9.5% | 14.2% | 5.2% | 4.3% | 3.5% | 2.8% | 1.3% | 1.6% | 1.3% |
| Dec 2025 | 41.4% | 18.6% | 10.2% | 10.2% | 5.6% | 4.5% | 3% | 2.5% | 1.1% | 1.7% | 1.3% |
| Jan 2026 | 42.5% | 15.6% | 10.4% | 12.8% | 4.7% | 4.7% | 3.1% | 2.6% | 0.91% | 1.7% | 1.1% |
| Feb 2026 | 44.4% | 16.3% | 8.9% | 10.9% | 4.9% | 4.9% | 3.3% | 2.7% | 0.95% | 1.8% | 1.2% |
| Mar 2026 | 57.8% | 11.6% | 7.8% | 7.8% | 3.5% | 3.5% | 2.3% | 2.3% | 1% | 1.3% | 1% |
| Apr 2026 | 48.8% | 14.7% | 8% | 9.8% | 4.4% | 4.4% | 2.9% | 2.4% | 2% | 1.6% | 1% |
| May 2026 | 45.5% | 13.7% | 9.2% | 11.2% | 5% | 5% | 2.7% | 2.7% | 1.8% | 1.8% | 1.2% |
| Jun 2026 | 44.6% | 13.4% | 11% | 11% | 4.9% | 4.9% | 2.7% | 3.3% | 1.2% | 1.8% | 1.2% |
| Jul 2026 | 46.3% | 13.9% | 9.3% | 11.4% | 5.1% | 4.2% | 2.8% | 2.8% | 1.5% | 1.5% | 1.2% |
| Aug 2026 | 49.9% | 12.2% | 10% | 10% | 4.5% | 4.5% | 3% | 2.4% | 1.1% | 1.3% | 1.1% |
| Sep 2026 | 49.5% | 14.9% | 10% | 8.2% | 4.5% | 4.5% | 3% | 2% | 1.3% | 1.3% | 0.89% |
Microsoft Surface sells other things too, so only its searches that name this product count here, like “surface laptop”.
How has the Huawei and Microsoft Surface comparison changed over the last 12 months?
3 findings
- Microsoft Surface was ahead of Huawei in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Huawei’s share of searches among laptop brands in the United Kingdom moved from 1.4% to 1.3%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 12 months ending September 2026, Microsoft Surface’s share of searches among laptop brands in the United Kingdom moved from 3.1% to 2%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
How did search popularity change for United Kingdom laptop brands in September 2026?
2 changes
Microsoft Surface’s share of searches among laptop brands in the United Kingdom has lost ground for 3 months in a row, from 3.3% to 2% in September 2026.
In September 2026, Huawei rose from 10th to 9th among laptop brands in the United Kingdom.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Huawei’s and Microsoft Surface’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Huawei
1 branded search term
- huawei laptop
Microsoft Surface
1 branded search term
- surface laptop
Other head-to-heads among laptop brands
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