Honda Motorcycles vs Lexmoto:Which is more popular?
In September 2026, Honda Motorcycles had more branded searches than Lexmoto among motorbike brands in the United Kingdom. Honda Motorcycles had about 18,100 branded searches, while Lexmoto had 9,900. Honda Motorcycles made up 9% of all motorbike brand searches we track, and Lexmoto accounted for 5%. When we asked ChatGPT and Google AI Overviews about motorbike brands, Honda Motorcycles appeared in two of the three answers and Lexmoto in none.
Who do people search for more?
Honda Motorcycles, about 83% more searches than Lexmoto
Who does AI mention more?
Honda Motorcycles, mentioned in 2 of 3 answers, Lexmoto in 0
Who does AI recommend more?
Honda Motorcycles, the only one of the two named
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Top motorbike brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Honda Motorcycles was mentioned in two out of three: in two of the three ChatGPT answers. Lexmoto did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kawasaki3 of 3Named in 3 of 3 ChatGPT answers- Honda Motorcycles2 of 3Named in 2 of 3 ChatGPT answers
Royal Enfield1 of 3Named in 1 of 3 ChatGPT answers
KTM1 of 3Named in 1 of 3 ChatGPT answers
Triumph1 of 3Named in 1 of 3 ChatGPT answers
BMW Motorrad1 of 3Named in 1 of 3 ChatGPT answers
Harley-Davidson0 of 3Named in 0 of 3 ChatGPT answers
Ducati0 of 3Named in 0 of 3 ChatGPT answers
Lexmoto0 of 3Named in 0 of 3 ChatGPT answers
Suzuki Motorcycles0 of 3Named in 0 of 3 ChatGPT answers
See every answer about motorbike brands
3 answers
Asked ChatGPT
“What's the best motorbike brand for a beginner in the UK?”
Asked ChatGPT
“Which motorbike brands are the most reliable?”
Asked ChatGPT
“What's a good first bike after passing my test?”
Searched Google, AI Overview
“motorbikes”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“motorbikes for sale”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Honda Motorcycles or Lexmoto more popular in search?
This chart shows how often people search Google for Honda Motorcycles and Lexmoto by name. Each line represents a brand's share of searches for all 12 motorbike brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Honda Motorcycles, Lexmoto. The figures are in the table below the chart.
View monthly share of searches table
| Month | Harley-Davidson | Royal Enfield | Ducati | KTM | Honda Motorcycles | Triumph | BMW Motorrad | Lexmoto | Suzuki Motorcycles | Yamaha Motor | Kawasaki | Mutt Motorcycles |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.6% | 14.5% | 11.8% | 11.8% | 11.8% | 9.7% | 5.3% | 3.5% | 3.5% | 2.4% | 2.4% | 1.6% |
| Nov 2025 | 24.2% | 13.3% | 13.3% | 10.9% | 10.9% | 8.9% | 5.9% | 3.2% | 3.2% | 2.6% | 2.2% | 1.4% |
| Dec 2025 | 22.5% | 12.4% | 12.4% | 12.4% | 10.1% | 12.4% | 5.5% | 3.7% | 3% | 2.4% | 2% | 1.3% |
| Jan 2026 | 20.6% | 13.8% | 13.8% | 11.3% | 11.3% | 9.2% | 6.2% | 3.4% | 3.4% | 2.7% | 2.2% | 2.2% |
| Feb 2026 | 25.5% | 14% | 11.4% | 11.4% | 9.3% | 9.3% | 6.2% | 3.4% | 3.4% | 2.3% | 1.9% | 1.9% |
| Mar 2026 | 21.3% | 14.2% | 11.6% | 11.6% | 9.5% | 9.5% | 7.8% | 4.3% | 3.5% | 2.8% | 2.3% | 1.5% |
| Apr 2026 | 24.4% | 13.4% | 13.4% | 9% | 9% | 9% | 7.3% | 4% | 4% | 2.7% | 2.2% | 1.8% |
| May 2026 | 23.6% | 12.9% | 12.9% | 10.6% | 8.7% | 10.6% | 7.1% | 3.9% | 3.9% | 2.6% | 2.1% | 1.4% |
| Jun 2026 | 19.4% | 10.6% | 10.6% | 23.7% | 8.7% | 8.7% | 5.8% | 3.9% | 3.2% | 2.1% | 1.7% | 1.4% |
| Jul 2026 | 26.6% | 11.9% | 11.9% | 9.8% | 9.8% | 9.8% | 6.5% | 4.4% | 3.6% | 2.4% | 1.9% | 1.6% |
| Aug 2026 | 26.6% | 11.9% | 11.9% | 9.8% | 9.8% | 9.8% | 6.5% | 4.4% | 3.6% | 2.4% | 1.9% | 1.6% |
| Sep 2026 | 24.8% | 13.6% | 11.1% | 11.1% | 9% | 9% | 6% | 5% | 4% | 2.7% | 2.2% | 1.5% |
How has the Honda Motorcycles and Lexmoto comparison changed over the last 12 months?
3 findings
- Honda Motorcycles was ahead of Lexmoto in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Honda Motorcycles’ share of searches among motorbike brands in the United Kingdom moved from 11.8% to 9%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Lexmoto’s share of searches among motorbike brands in the United Kingdom moved from 3.5% to 5%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for United Kingdom motorbike brands in September 2026?
3 changes
In September 2026, KTM overtook Honda Motorcycles to rank 4th among motorbike brands in the United Kingdom, with 11.1% of the searches.
In September 2026, Lexmoto gained share of searches among motorbike brands in the United Kingdom, from 4.4% to 5%.
In September 2026, Honda Motorcycles lost share of searches among motorbike brands in the United Kingdom, from 9.8% to 9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Honda Motorcycles’ and Lexmoto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Honda Motorcycles
1 branded search term
- honda motorcycles
Lexmoto
1 branded search term
- lexmoto
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