Brandwave

HiKOKI vs Metabo:Which is more popular?

In September 2026, HiKOKI had more branded searches than Metabo among power tool brands in the United Kingdom. HiKOKI had about 3,600 branded searches, while Metabo had 2,900. HiKOKI made up 1.2% of all power tool brand searches we track, and Metabo accounted for 0.99%. When we asked ChatGPT and Google AI Overviews about power tool brands, neither HiKOKI nor Metabo appeared in any of the five answers.

Among power tool brands in the United Kingdom in September 2026

Who do people search for more?

HiKOKI, about 24% more searches than Metabo

HiKOKI 3.6K searchesMetabo 2.9K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

HiKOKI in 0 of 5Metabo in 0 of 5

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Top power tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither HiKOKI nor Metabo showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DeWalt1st
  2. Makita2nd
  3. Ryobi3rd
  4. Bosch4th
  5. Einhell5th
  6. Milwaukee6th
  7. Mac Allister–
  8. Erbauer–
  9. +2 more
  10. HiKOKI–
  11. Metabo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Einhell2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mac Allister0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Erbauer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HiKOKI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Metabo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about power tool brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is HiKOKI or Metabo more popular in search?

This chart shows how often people search Google for HiKOKI and Metabo by name. Each line represents a brand's share of searches for all 12 power tool brands we track, month by month, from searches in United Kingdom.

HiKOKI and Metabo among power tool brands in the United Kingdom, by month

Share of searches by month for HiKOKI, Metabo. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiDeWaltMakitaMilwaukeeMac AllisterErbauerFestoolEinhellBlack+DeckerHiKOKIMetaboBosch
Oct 202528.6%23.4%12.8%9.5%3.8%4.7%7%3.8%3.1%1.1%1.4%0.62%
Nov 202535.1%19.3%12.9%9.6%3.9%4.7%5.8%3.2%2.6%1.1%1.4%0.51%
Dec 202530.8%25.2%13.8%10.2%2.2%4.1%5%3.4%2.2%1%1.5%0.54%
Jan 202636.4%19.9%13.3%8.3%2.7%4.9%6%3.3%2.2%1.2%1.4%0.52%
Feb 202628.2%23%12.6%9.5%3.8%5.6%6.9%3.8%2.5%1.7%1.7%0.74%
Mar 202634.8%19%12.7%9.5%3.1%4.7%5.7%4.7%2.5%1.4%1.4%0.61%
Apr 202639.4%17.7%11.8%7.2%3.5%4.3%5.3%5.3%2.9%1%1%0.47%
May 202644.2%16.2%10.8%6.5%4%4%4%4.8%3.2%0.95%0.95%0.43%
Jun 202634.5%18.9%12.6%6.3%3.8%3.8%8.5%4.6%4.6%0.92%1.1%0.38%
Jul 202630.8%13.8%9.2%5.6%25.2%3.4%3.4%3.4%3.4%0.82%0.82%0.34%
Aug 202634.9%19.1%12.8%11.2%3.8%4.7%4.7%3.8%2.5%1.1%1.1%0.39%
Sep 202637.6%16.9%13.8%10.1%5.1%4.1%4.1%3.4%2.3%1.2%0.99%0.44%

How has the HiKOKI and Metabo comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: HiKOKI took it in September 2026.
  • Across the 12 months ending September 2026, HiKOKI’s share of searches among power tool brands in the United Kingdom moved from 1.1% to 1.2%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
  • Across the 12 months ending September 2026, Metabo’s share of searches among power tool brands in the United Kingdom moved from 1.4% to 0.99%, and its estimated monthly branded searches moved from 3.6K to 2.9K.

How did search popularity change for United Kingdom power tool brands in September 2026?

2 changes
  1. Estimated monthly branded searches for HiKOKI in the United Kingdom rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

  2. Estimated monthly branded searches for Metabo in the United Kingdom fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using HiKOKI’s and Metabo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HiKOKI

1 branded search term

  • hikoki

Metabo

1 branded search term

  • metabo

How the Brand Demand Index is measured

Other head-to-heads among power tool brands

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